Branding Seminar Hosted by USAID for Georgian Businesses
06 November, 2014
Branding Seminar Hosted by USAID for Georgian Businesses
On October 29th, USAID/REAP organized a seminar for nine grant recipient businesses and three Branding Companies to give company executives, brand managers and marketing staff a variety of insights and recommendations that will influence how they build and exploit world class branding, packaging and marketing solutions. The seminar was conducted by Jeffrey Spears.

The first session was a hands-on workshop, allowing participants to better understand the tangible and intangible qualities of truly competitive branding and packaging solutions.
The second session included instructional seminar, presenting ideas and recommendations related to market research, effective brand strategies, compelling packaging designs and related marketing activities.
USAID/Georgia’s Restoring Efficiency to Agriculture Production (REAP) is a five year, $19.5 million program that is designed to increase income and employment in rural areas by delivering firm-level investment and technical assistance to expand the operation of existing smallholder farmers and rural enterprises. The project will facilitate the entry of new agribusinesses and input suppliers, including machinery service providers, storage facilities, sorting/grading centers, and small and medium scale processors to improve the availability of high-quality inputs and services, and strengthen markets for agricultural goods and services.
Also, REAP will catalyze increased private investment and commercial finance to the sector, mitigate risk for rural Small and Medium enterprises (SMEs) and entrepreneurs, and expand commercially sustainable linkages between service providers, producers, post-harvest enterprises and local consulting firms. The program will deliver 120 matching grants worth of $6 million; leverage at least $14 million in private matching investment; and provide technical assistance to
all grantee enterprises, impacting at least 150,000 individuals, including 37,500 women. The SMEs assisted by REAP will help to generate at least 750 new rural jobs; $15 million in sales of inputs and services to 135,000 smallholders; and assist in developing new cash markets worth of $10 million for 2,500 producers.
CNFA Georgia and REAP are located at 47 Kostava street in Tbilisi. For more information call (+995 322) 982 207/13/14/18 or visit info@georgiareap.org and facebook.com/reap.georgia

Print
Other Stories
Wine ice cream with churchkhela appears in Tbilisi
Unique Ice cream with the most authentic Georgian taste has hit the market.
How Tbilisi’s new University Metro Station looks like now
The construction work at the University metro station has entered the final stage
Bar-Restaurant at the highest point in Tbilisi
Bar-restaurant with panoramic views in the highest hotel in the region - hardly anyone can resist being interested in this offer.
Microsoft Tech4Good Event held in Tbilisi
PH International’s Office in Georgia has organized and hosted Microsoft’s “Tech4Good” event On June 16th, 2017 at Mediateka Vake Park Office.
Blackberry wine to hit the market – The success story of a Georgian student’s enterprise
Georgia has been an agrarian country since ancient times that boasted its vast fertile lands, mild climate and 49 types of soils.
Investment for those planning successful future
The issue of ecology plays a significant role among the global problems of the 21st century.
Georgia to Have New 5 Gel Banknotes from September
After releasing updated 20, 50 and 100 GEL banknotes, the National Bank of Georgia (NBG) is going to release new 5 GEL banknotes in September.
Bon Repas – The place to relax and forgive easily
“I am sorry for what I said when I was hungry…” - these are the words we often say and it’s even easier to say them if you visit a newly-opened café "Bon Repas" in Tbilisi.
Young Georgian farmer producing quail eggs in Kakheti
22-year-old Nino Tsintsalashvili began producing quail eggs two years ago.
Sputnik Hotel in Batumi – All you need for perfect rest
Sputnik Hotel is located in Batumi. City Center is on 2 km distance from the Hotel.
Where past meets modernity: Historic amphitheater of The Biltmore Hotel Tbilisi
“Great buildings that move the spirit have always been rare. In every case they are unique, poetic, products of the heart,”
Multiple payment terms for those planning to purchase apartments in the Green Diamond complex
As spring has come, the real estate market has become active.
Wine 'Oscar' for Georgia - Imeretian Maranuli receives historic award
Otskhanuri Sapere wine by Maranuli company has been awarded with the platinum prize at the Decanter competition.
23-year-old Georgian student founds technological company in Boston
Archil Cheishvili, 23-year-old Georgian student, who lives in Boston, Massachusetts, has founded a technological company Palatine Analytics together with his friends.
International brands are coming to Georgia
Over 30 franchise brands will be presented at the First International Franchise Exhibition BUYBRAND Transcaucasia, which will take place on 2-3 June 2017 in Tbilisi, Georgia.
How climate change might affect Georgia’s wine regions in 2017
Researchers reveal how global warming will affect the wine regions in 2017.
Healthy veggie attracts Georgian consumers: How much asparagus costs on the market
Asparagus is becoming more and more popular in Georgia and the fact that one small bunch of this vegetable costs 7-8 GEL,
QATAR AIRWAYS LAUNCHES LATEST GLOBAL SALES CAMPAIGN
The easiest decision is choosing where to travel next with Qatar Airways incredible fares
The story of unique bread made with Georgian endemic wheat
‘The idea of Mzetamze arose when I traveled to Svaneti and asked an old and very intelligent person
Ukrainian traveler opens coffee shop in Svaneti
Ukrainian lady Tanya Merzlaya has opened a café in one of the villages in Georgia’s remote Svaneti region.
Georgian handmade women’s lingerie hits the market
From now on Georgian ladies can purchase and wear Georgian-produced lingerie with various beautiful patterns.
Simone Bodini´s Masterclass in Georgia: elit® Ultra Luxury VodkaBAYOU® Rum, KAH® Tequila, Stoli® Gluten Free Chat Conversation End
The Brand Ambassador of Stoli Group in Europe, Simone Bodini has held a masterclass for Georgian bartenders.
Promoting Georgia in the US - Hello Georgia
Georgia has become an increasingly touristic country that hosts more and more foreign visitors year by year.
Georgian frozen potatoes hit the market
Georgia has started producing its own frozen potatoes for French fries.
Air taxi service in Georgia: Flight from Tbilisi to Baku will cost you $6000
Commercial air taxi appeared in Georgia in December 2016. The private company offers planes of business standard for five persons at a time.
GEL Exchange Rate
Convertor
27.06.2017
28.06.2017
USD
1
USD
2.4075
2.4075
EUR
1
EUR
2.6921
2.7092
GBP
1
GBP
3.0662
3.0676
RUB
100
RUB
4.0771
4.0840
PHOTO OF THE DAY
Other Stories
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
Some of Georgia’s commercial banks are already buying at 2 GEL per $1. Their webpages are publishing information regarding national currency’s exchange rate in real-time mode.
Georgia's central bank governor Giorgi Kadagidze says Ukraine is in the same bind as Georgia was in when Russia banned its neighbor’s exports in 2006
GEL Exchange
USD
1
USD
2.4075
EUR
1
EUR
2.7092
GBP
1
GBP
3.0676
RUB
100
RUB
4.0840