Handbags with light – Stylish innovation by Georgian students
24 February, 2016
Handbags with light – Stylish innovation by Georgian students
The idea is theirs, they manage this small business themselves and in the future they plan to broaden their production.
Keti Ubilava and Natia Mgeladze got the idea of making handbags a few months ago. With leather and wood these girls began to produce their first models for women and recently they added a new, very interesting function to those bags – lighting. In the future, the authors of this new enterprise plan to develop men’s segment as well.

Keti and Natia make their bags at the Ilia State University’s FabLab laboratory and they also use techno-park.

Materials and timing
geotv.ge
What distinguishes our bags from others is that we make our production from natural leather and natural wood (sometimes we use leather substitute though). Engraving is an important factor too. Besides, we added a new and very interesting function – lighting, which gives the owner the possibility to find things in the bag in dark conditions. Usually, a new bag is ready a week after receiving an order.

Why leather and wood?

Most of the products made at FabLab are of wood. So, when we began to work there, we thought of something that would be possible to make of wood. Then, suddenly, we realized that it was possible to use wood in bags, because together with leather it makes a nice combination. Additionally, we knew that there were no such bags in Georgian market. So we are pioneers in this respect.
geotv.ge
Problems and future plans

Of course there were difficulties at first: we did not know how to work with leather, wood, special computer programs. But we learned everything very quickly and today we have no problems in this regard.
Our enterprise is a small business but we plan to enlarge it and make our design more diverse. Also, what is even more important, we want to have our own shop.

Keys to success

Keti Ubilava: I think, in the beginning, you have to have an idea – a good idea and then you have to have a strong will to make your wish come true. And you also have to believe in yourself.
Natia Mgeladze: Initiative is one of the most important things in anything. You have to acknowledge that everything is possible for you.
geotv.ge
Keti Ubilava about the brand: For me, Begels is already the everyday activity and my lifestyle. I have one Begels
handbag myself. I like it and besides, it helps me to look at it with the next customer’s eyes and know what needs to be added or excluded from it. Emotionally I am already strongly dependent on this brand and I always think of how to improve it.

Natia Mgeladze about the brand: I think this brand lives up to our expectations and we gradually develop, we learn and try to understand better what the customers want. Keti and I did not spare our energy and time for our production to become really good.

Combination of business and studies

We study at the business administration department of Ilia State University. Nowadays, we think we already have enough knowledge to begin our own enterprise and we spare no energy and time to achieve success. At first we found it difficult to combine our business with studies but there is always a way out. Overtime, the situation becomes more controllable and if you use your time efficiently, nothing is impossible.

Advice to the young people who want to begin their own business:

Our advice would be that a person must always think of self-development. One should always search for something new, think wider and any idea that is born in one’s mind will be possible to realize.

Related Stories:

Georgian students invent glasses enabling the blind to move freely


Georgian eyewear to be sold in Spain


Georgian students to start apple chip production

Other Stories
TGM Consultants Expands its Caucasus Presence with New Leasing Appointment at Armenia’s Rossia Mall
Dubai, United Arab Emirates - May, 2016: The owners of the recently launched Rossia Mall in Armenia have appointed TGM Consultants
Tourist Complex to Be Built in Georgia’s Racha Region
Tbilisi – United Arab Emirates-based company Israel Ahmadov Investment announced that it will build a USD 500 million tourist complex near Shaori Lake
 Georgia ranked 29th among 50 cheapest countries to live by US website
Georgia has been ranked  29th among 50 cheapest countries to live by an American website TIME.com
Georgian wine company wins gold trophy in France
Another pleasant news for Georgia and Georgian wine-makers. The company “Winery Khareba” had another success at the prestigious wine contest-“Citadelles du Vin”
Delicious diversities of dried fruit produced in Georgia
Dried fruit producing is becoming more and more popular in Georgia as numerous factories have appeared throughout the country.
“Sweetest news” from EU Ambassador: Georgian honey to be exported to EU market
"Since signing a free trade agreement, this is Georgia’s first chance to export Georgian honey to the EU market without any additional fees,"
Spanish Jamon to Go Georgian?
A delegation of Deraza Iberico Company visited Georgia to study varieties of Georgian pig
Georgian philologist runs kiwi plantations in Samegrelo
A philologist by profession, she set up kiwi plantations in Samegrelo’s village of Zemo Etseri in 2011 and USD 200 000 investment has now become ten times more.
Frontera Announces Work Upgrade for Gas Complex in E. Georgia
TBILISI - Frontera Resources Corporation, a US-based independent oil and gas company, announced an operations update
Double-decker trains to start functioning in Georgia soon
New double-decker trains equipped according to European standards will be available for the passengers in Georgia
Google to finance Georgian students’ startup
A team from the Georgian Free University has become the winner of Tango Project App Incubator competition held by Google.
Georgian teenagers start producing perfume
Four 10th grade students from Tbilisi’s 51st public school have produced a perfume under the brand called Magical Potion.
First online wine-shop starts functioning in Georgia
An online wine-shop called “Bino” has emerged at the Georgian market recently.
Traditional Adjarian Baklava to appear in Tbilisi soon
Soon anyone will be able to buy and sample delicious delight Adjarian Baklava prepared according to old technology.
“Populus” – Unique wooden handbags created by Georgian students
Recently, three Georgian students created a brand of handbags that are unprecedented in the world.
Famous LiteForex company branch opens in Georgia
A branch of the world-famous LiteForex company has opened in Tbilisi, Georgia.
Georgia’s former Prime Minister outed for offshore wealth by the Panama Papers
One of the world’s largest data leaks, called the Panama Papers, is shedding light on the world of offshore financing
Innovative wooden watches made by Georgian students
A new Georgian brand named Handy has appeared on Georgian market.
Socks with most creative paintings - Made in Georgia!
A new Georgian brand named AlterSocks producing extremely creative socks with national motives and various patterns
Georgian student to start a strawberry greenhouse enterprise
21-year-old student, Giorgi Tsirekidze has begun a strawberry greenhouse enterprise.
New high class hotel opens on Agmashenebeli Avenue in Tbilisi
One more new high class hotel named City Avenue was opened on Agmashenebeli Avenue #140.
Georgian Lari banknotes win international prize
The new Georgian Lari banknotes have received international prize.
Georgian wool to be exported to EU countries
Wool is the first animal product that will be exported from Georgia to EU countries.
Georgian wines featured at Germany’s ProWein exhibition
More than a dozen Georgian wine companies are taking part in the 2016 ProWein Exhibition
European market needs indefinite amount of Georgian blackberries
Since 1978, Izoldi Kitesashvili worked as a doctor-neurologist. Recently, she abandoned her position of the head of neurology department
PHOTO OF THE DAY
GEL Exchange
USD
1
USD
2.1461
EUR
1
EUR
2.3985
GBP
1
GBP
3.1438
RUB
100
RUB
3.2531
Other Stories
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
Some of Georgia’s commercial banks are already buying at 2 GEL per $1. Their webpages are publishing information regarding national currency’s exchange rate in real-time mode.
Georgia's central bank governor Giorgi Kadagidze says Ukraine is in the same bind as Georgia was in when Russia banned its neighbor’s exports in 2006
Food and drinks at the territory of “Kazantip Republic” became cheaper. Some bars and food providers reduced their prices by 20% to 50%. For example, khinkali that cost 2 GEL
On the 20th of August, at 9 in the evening, “Kazantip” festival was declared officially open, with both multitudes of foreign guests and local denizens attending.
From now on, Georgian national currency, the Lari, will have its own symbol. Georgia’s National Bank declared a contest to select the symbol in December of 2013.
Georgian auto business is under the threat of collapse. There’s an unusual lack of people at Rustavi Automarket, yet despite the forced reduction of prices recently, many cars
Georgia has signed a so called Association Agreement with the European Union in Brussels.