Handbags with light – Stylish innovation by Georgian students
24 February, 2016
Handbags with light – Stylish innovation by Georgian students
The idea is theirs, they manage this small business themselves and in the future they plan to broaden their production.
Keti Ubilava and Natia Mgeladze got the idea of making handbags a few months ago. With leather and wood these girls began to produce their first models for women and recently they added a new, very interesting function to those bags – lighting. In the future, the authors of this new enterprise plan to develop men’s segment as well.

Keti and Natia make their bags at the Ilia State University’s FabLab laboratory and they also use techno-park.

Materials and timing
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What distinguishes our bags from others is that we make our production from natural leather and natural wood (sometimes we use leather substitute though). Engraving is an important factor too. Besides, we added a new and very interesting function – lighting, which gives the owner the possibility to find things in the bag in dark conditions. Usually, a new bag is ready a week after receiving an order.

Why leather and wood?

Most of the products made at FabLab are of wood. So, when we began to work there, we thought of something that would be possible to make of wood. Then, suddenly, we realized that it was possible to use wood in bags, because together with leather it makes a nice combination. Additionally, we knew that there were no such bags in Georgian market. So we are pioneers in this respect.
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Problems and future plans

Of course there were difficulties at first: we did not know how to work with leather, wood, special computer programs. But we learned everything very quickly and today we have no problems in this regard.
Our enterprise is a small business but we plan to enlarge it and make our design more diverse. Also, what is even more important, we want to have our own shop.

Keys to success

Keti Ubilava: I think, in the beginning, you have to have an idea – a good idea and then you have to have a strong will to make your wish come true. And you also have to believe in yourself.
Natia Mgeladze: Initiative is one of the most important things in anything. You have to acknowledge that everything is possible for you.
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Keti Ubilava about the brand: For me, Begels is already the everyday activity and my lifestyle. I have one Begels
handbag myself. I like it and besides, it helps me to look at it with the next customer’s eyes and know what needs to be added or excluded from it. Emotionally I am already strongly dependent on this brand and I always think of how to improve it.

Natia Mgeladze about the brand: I think this brand lives up to our expectations and we gradually develop, we learn and try to understand better what the customers want. Keti and I did not spare our energy and time for our production to become really good.

Combination of business and studies

We study at the business administration department of Ilia State University. Nowadays, we think we already have enough knowledge to begin our own enterprise and we spare no energy and time to achieve success. At first we found it difficult to combine our business with studies but there is always a way out. Overtime, the situation becomes more controllable and if you use your time efficiently, nothing is impossible.

Advice to the young people who want to begin their own business:

Our advice would be that a person must always think of self-development. One should always search for something new, think wider and any idea that is born in one’s mind will be possible to realize.

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