Mobile Generation ‘Y'
02 May, 2013
It’s always a useful task to put some perspective onto the rate of technological change over the last decade or two. I have talked about Generation “Y” and the millenials in earlier editorials, with the video of the toddler using an iPad with ease, but being dumbfounded by a magazine, illustrating perfectly how the children of the internet age are true digital natives. What’s really interesting to look into is the way the new ‘totally mobile’ generation are using the
internet, social media and connectivity in different ways to the rest of us. The new studies into smartphone adoption among teens in Georgia reveal interesting facts and figures. One of the key findings was how a quarter of teenagers from the study are now ‘mobile-mostly’ internet users, with their smartphone the primary way of going online versus a desktop PC or laptop.
The statistics also reveal how the ‘totally mobile’ generation use their devices to create content (photos and video) and share more widely across social media. It’s also worth noting how little teens use voice relative to text and internet services to communicate with each other. Here’s the full breakdown from recent research of what teens use their mobiles for.
90% use SMS
83% take pictures
64% share pictures with others
60% play music
46% play games
32% swap videos
31% exchange instant messages
23% access social networks
21% use email
3 % purchase things
These figures are based on studies of teenagers in Georgia but many of these trends will be similar to teens in Western Europe and other developed parts of the world.
The challenge for the future is to ensure that users are fully educated about how to run their mobile lives safely and responsibly, and that there are the necessary measures in place to ensure safety without shackling creativity and opportunity. I’ll leave you with some interesting food for thought for future discussion. These statistics cover only Georgia but last year one in five of the world’s mobile phone owning youth lived in India.
I’d love to hear any other statistics or anecdotes about the evolution of this ‘totally mobile’ generation and the future impact.