Georgian Market Lacks Competition
09 August, 2012
Georgian Market Lacks Competition

 

Geopatent, Georgian intellectual property protection body, keeps alert over registration request of Inkerman-Rkatsiteli, Inkerman-Saperavi and Inkerman-Sauvignon-Rkatsiteli wine brands submitted by Ukrainian Inkerman Winery to Russia as far as both Rkatsiteli and Sapervai are Georgian varieties.

Their improper registration may pose intellectual property violation risks. The Crimea-based Inkerman Winery submitted a request at Rospatent, intellectual property protection body of Russia, on registration of 9 new trademarks including three wines produced through traditional Georgian varietals Rkatsiteli and Saperavi: Inkerman-Rkatsiteli, Inkerman-Saperavi and Inkerman-Sauvignon-Rkatsiteli.

Marketing specialists

think this is a right move to Ukrainian company for in spite of embargo imposed on Georgian wines in Russia since 2006 their names are quite popular and familiar to Russian society. Some people say Inkerman Winery’s initiative seems like a legal tool to take Georgian wines legally to Russia for the questioned trademarks include not appellations of origins of Georgian wines but grapes that is not prohibited.

It is an open secret that Georgian wine producers are still interested in Russian market that accounted for roughly 56% of Georgian wine exports before the embargo and sales of wine dwindled almost by 90% in 2006-2007 lag by 30-40% behind the pre-embargo statistics even today after hitting new markets.

The embargo imposed under alleged sanitary concerns in Georgian wines by RosPotrebNadzor, a sanitary service of Russia, was more a political will rather than an official document for it was imposed verbally and almost lifted verbally past summer when Onishchenko said Georgian wine and mineral water might reappear at Russian market again if they would go through all due quality standardization procedures. Having bitter experience only few tried to get a foothold in Russia again but they are still under so called quality standardization procedures even those who hold international quality certificates.

Meantime Georgian wine penetrates Russia through third countries like Ukraine, Belarus, Azerbaijan and Kazakhstan, and is sold illicitly at supermarkets and restaurants that bespeaks that it is still popular and in demand. Falsification and embezzlement of Georgian wine brands is also quite popular in Russia. Therefore using Georgian popular wine-grape names in Inkerman’s trademarks makes Geopatent be on alert and prevent any misbehavior.

As a matter of fact Ukrainian not Georgian wines are submitted to be registered at Rospatent. According to trustful sources, initially Inkerman suggested Georgian wine producers to purchase their wine and export to Russia eventually. However having faced certain barriers both on the official and commercial level the company decided to sell its own wines produced through Georgian varietals of Rkatsiteli and Sapervai planted in Inkerman’s vineyards in Crimea.

Geopatent doubts that Rospatent would approve Inkerman’s claim on registration trademarks including Rkatsiteli and Saperavi in the name, for it might be a deceit of consumers.

“Georgian wine names are very well-known and popular to Russian consumer and if Inkerman-Rkatsiteli and Sapervai trademarks are registered and sold in Russia consumer may mistake Ukrainian wine for Georgian and think they buy Georgian wine that will be a deceit of consumer,” Irakli Ghvaladze, Head of Geopatent, said in the interview with Georgian Journal. “Under the same reason Rospatent said ‘no’ to register Mimino as a trademark to Intel, a small Russian winery. Rospatent’s argumentation was that Mimino is so associated with Georgia [due to famous comedy movie Mimino, a nickname to Georgian hero] that consumer may mistake it for Georgian wine.”

He does not see any intellectual property concerns at the moment since Inkerman’s trademarks are supposed to be registered as a word-combination consisting of Inkerman and Georgian grape names for grape is not an appellation of origins protected by law as state property. But if they register Rkatsiteli and Sapervai separately, that will be infringement of intellectual property rights of Georgian varietals and Geopatent will raise a claim.

“Registration of the word combination Inkerman-Saperai for example cannot guarantee a right on exclusive distribution of Sapervai to Inkerman for Sapervai is a varietal and not appellation of origins and is a part of word combination, but if they register Sapervai separately that means a claim for exclusive right on Sapervi-based wines sale in Russia and we will sue Inkerman in this case,” Ghvaladze elaborated adding that since the pre-registration expertise has just started Geopatent stays off the process as yet but keeps an eye on how things go on.

Inkerman swears they do not plan to claim any exclusive on Rkatsiteli and Sapervai in Russia. The company just wants to secure rights on trademarks Inkerman-Rkatsiteli and Inkerman-Sapervai so as nobody might use them in Russia. Besides Inkerman assures they always indicate origination of wines on the label.

Ghvaladze worries that using Georgian varietals’ names on wines produced outside Georgia may affect reputation of Georgian wines for wine taste is defined by climate and soil specifics and grape harvested outside Georgia cannot give similar wine qualities as produced in Georgia.

Georgian wine connoisseurs downplay Gvaladze’s fears for the Inkerman intention to use Georgian varietals’ in its trademark anywhere is in line with the best world practice that never violates intellectual property rights if country of origins of the grape and wine producer is indicated on the label. On the contrary it raises awareness of the country where grapes come from.

“The more Georgian grapes will be used abroad the better for us. It only makes our national viticulture more famous. Our ancestors created world-wide treasure of multiple vine sorts and if someone cultivates them outside Georgia there is no jeopardy,” Giorgi Barisashvili, a wine expert with non-governmental Elkana, told GJ.

He rules out consumer deceit concerns too.

“The entire world including Georgia cultivates French varietals like Cabernet, Merlot and Pinot but no consumer has ever been misled as far as each bottle label indicates due information,” he said. “Georgian wine producing is just getting on feet and secluded life will lead to no good. Not only vine sorts but Georgian wine producing methods should also be disseminated. That’s even part of our national mission,” Barisashvili said.

 

Print
Other Stories
Who is constructing “Khadori 3” Hydropower Plant in Pankisi Gorge?
Clashes broke out in Pankisi Gorge, Georgia’s northeastern region between special forces and residents
Business Positive – Successful radio program from Radio Positive
Starting point of radio program Business Positive is to meet interesting people, communicate with them and deliver information that is interesting for the audience.
A factory of electric vehicles to be built in Kutaisi
Prime Minister Mamuka Bakhtadze stated that a factory of electric vehicles will be built in Kutaisi at the presentation of the Aigroup business group.
Qvevri-shaped hotel complex to be built in Telavi
A Qvevri-shaped hotel complex is scheduled to be built in the village of Shalauri in Telavi, Kakheti (east part of Georgia).
Georgian designers presented at Fashion World Tokyo 2019
The products of 11 Georgian designers are showcased at Fashion World Tokyo 2019,
Silknet raises $200 million in Eurobond issue
27 March 2019 - JSC Silknet (“Silknet”), one of Georgia’s leading telecommunications operators, has successfully priced a debut $200 million 5-year 11% senior unsecured bonds issue (the “Notes”).
Pistachio trees will be planted in Georgia
Dozens of hectares of Pistachio are planned to be planted in Georgia this year.
Toyota Safety Sense and Hybrid Technology
Toyota Caucasus, has presented two new models the 5th generation RAV4 and the 12th generation Corolla at Rustavi International Motorpark, several days ago.
Bidzina Ivanishvili “became number one oppressor of businesses in Georgia” - ICC Georgia chairman Fady Asly
Mr. Ivanishvili promised the business community to protect them from harassment and pressure, unfortunately his words died with the sunset of that day
The best brands of Belarus will be exhibited on a large-scale exposition in Tbilisi
"The Belarusians like to come to Georgia to relax near the sea in Batumi as well as to stay in sunny Kakhetia."
Don’t treat business like a hooker! - Georgian businessman Vasil Soprpmadze addresses politicians
Businessman Vasil Sopromadze, founder of the company "Fresco", addresses politicians
RAV4 No Compromise and Corolla Set to Impress – Two New Cars Presented by Toyota
Toyota Caucasus, the company constantly aspiring to greatness, has presented two new models the 5th generation RAV4 and the 12th generation Corolla.
Mamuka Khazaradze quits TBC bank, does not sell the TBC Bank share
I made a decision to leave TBC bank where I spent 27 years of my life
10 Reasons to buy an apartment in the suburbs
There is a tendency for Tbilisi dwellers to move from central parts of the capital to the suburbs.
Georgian citizens are granted the right to work in France
The French Embassy in Georgia made remarks on granting Georgian citizens the right to work in France
The New York Times: Bitcoin declines but Georgia still bet on it
The New York Times has recently published an article about reasons, challenges and causes of generating Bitcoin in the former Soviet country Georgia.
EU to allocate € 13 billion for Eastern Partnership countries, including Georgia
The European Union together with the World Bank plans to allocate investment worth € 13 billion for infrastructure projects in the Eastern Partnership countries.
Anaklia Port and its importance for Georgia
In 2016, Anaklia Development Consortium was authorized to launch the construction of Anaklia Port.
Cryptocurrency mining threatens electrical network in Abkhazia
In the breakaway region of Akbhazia rampant cryptocurrency mining is threatening the shaky electrical network, reports an article of the news portal EuroNet.
Caucasus Wine University to be opened in Gurjaani
In the Kakheti region a new viticulture campus of the Caucasus University is in the process of planning.
Photos describing life of the poorest in Georgia
Fight with poverty should be among top priorities of every government in every country.
Training farmers to rescue the organic hazelnut production in Georgia
Even drizzling rain and unpleasant gusts of wind can’t prevent the farmers from coming and participating in the agricultural training.
Bleak times for organic farmers in Georgia – but there is hope
Organic hazelnut production is a delicate plant in Georgia that has emerged just a couple of years ago. Various pests, among them the Asian stink bug Parosana, trouble hazelnut farmers and menace their livelihood – even before their businesses could really take off.
Hybrid car imports are going through the roof in Georgia
Thanks to their fuel economy, the popularity of hybrid cars is increasing in Georgia, where fuel affordability is low and prices for fuel are unstable.
The New Year offer from MAQRO Construction - Apartments with unbelievable discounts and the parking spaces for FREE!
Location, green yard, spaces for various needs, experience of the construction company and parking space are the main important criteria for potential buyers of apartments.
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
21.04.2019
22.04.2019
USD
1
USD
2.6935
2.6935
EUR
1
EUR
3.0291
3.0291
GBP
1
GBP
3.5021
3.5021
RUB
100
RUB
4.2126
4.2126
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
USD
1
USD
2.6935
EUR
1
EUR
3.0291
GBP
1
GBP
3.5021
RUB
100
RUB
4.2126
April 2019
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30