Georgian guest houses play with stars
25 November, 2010
Georgian guest houses play with stars

Guest Houses are supposed to attract more tourists if they get qualification stars of Global Star, association of Hotels, Restaurants & Cafes of Georgia. Maximum number of stars is four to this end.
To boost tourist inflow in the country and insure protection of tourists’ rights as well as save good name of the country, Global Star with the support of Georgian National Tourist Agency launched the campaign of starring hotels, cafes and restaurants throughout Georgia six months ago. The project

initiators, viewpoint is that tourists’ expectation is frequently deceived in Georgia as far as the service fails to meet the standards and quality that are pledged by web-sites of hotels/restaurants operating in Georgia. That affects reputation of the entire country and undermines the tourism development as such.
“Starring will be implemented throughout entire Georgia. It should lay ground to building decent image of the country, that expectation of tourists would be justified when they arrive in Georgia. Moreover it will regulate prices at the market and tourist would not be paying price of three-star hotel for instance at two-star accommodation. Neither hotels not restaurants were classified up to date and tourists were paying higher prices [when booking rooms at hotels] and were finding lower service when were arriving at place.  Therefore standardization and classification is important,” Maia Sidamonidze, Head of Georgian National Tourism Agency, told Georgian Journal.
And as far as guest houses make significant part of tourist accommodation infrastructure in Georgia specifically in highlands and seaside, Georgian government found apt to equalize standards within this infrastructure as well.
Global Star worked out starring program for guest houses as well that launched on November 15, 2010. The guest-house qualifications are based on Irish standards that seem most suitable to Georgian reality, include 151 criteria and envisage 1-4 star ranking.  
According to Mikheil Batiashvili, Founder of Global star, the guest-house qualification standards include the entire infrastructure and service complex like design of rooms, exterior, interior, yard, car parking, meals, personnel etc.
And yet the starring program is based on volunteer principle and includes EUR 100 of annual payment as a Global Star membership fee, Global Star managed to attract 25 hotels as members since the commencement of the starring program six months ago.  More are under preparation process to improve their infrastructure so as to get desired number of stars. The membership payment includes at least two audits per year, as well as free consultation service, preparation infrastructure for qualification and granting stars. Batiashvili assures that recruiting 25 members in six months is a big success and is defined by raised awareness of owners.
“Owners of hotels and guesthouses understand that stars will increase their reputation and attract more tourists, moreover they will be protected from impostors and swindlers who pretend to be starred hotels,” He told GJ.
According to Bacho Menabde, an owner of Georgian House, a guest-house in old Tbilisi, impostors affect reputation of the entire country and hamper tourism development.
“Everybody is interested to raise awareness of their guest-house and it is important to join such organization like Global Star to this end. It will increase tourists’ inflow, because when tourists see your guest-house on the list of starred hotels they know beforehand where they go and have less pretension when arrive. Not seldom tourists think they chose a four-star hotel and when arrive find inadequate service and have pretension that affects reputation and image of the country and declines tourism inflow,” He explained to GJ.
Georgian law does not envisage any legal punishment for impostors. Sidamonidze believes standardization and qualification of accommodation and catering infrastructure will automatically filter them into the spam-box.
“The classified infrastructure will put stars on their web-site, besides we will also spread information on them. End the impostors will be ousted automatically as far as the more is classified the sooner the market filters things. The classification program is based on volunteer-principle but we want to make an incentive program and those who will go through classification will be included in our advertisement campaigns at international market, put at our web-site. It will help them to sell their product actually,” She said.

Other Stories
The World Digital Mining Summit to be held in Georgia
The summit is scheduled to take place between 21st-23rd September in the Hualing Hotel, Tbilisi, Georgia.
Galt and Taggart - Tourism Boom Continues in Georgia
Tourism has become one of the key drivers for the Georgian economy. Galt and Taggart has recently published research about the Georgian tourism sector in the first half of 2018.
"The worst dream for Putin is that Russians want to live in Georgia"
This year, visitors to the Adjara region would notice that there is a boom in construction in and around Batumi.
Underground gas storage facility to be built in Georgia
KfW, a German government-owned development bank signed a EUR 150 million promotional loan with the state-owned Georgian Oil and Gas Corporation (GOGC) for the construction of the first underground gas storage facility in Georgia.
New gambling rules for Georgia
Georgian lawmakers are preparing a new draft law relating to online-casinos and gambling that will seek to curb gambling addiction in Georgia.
How expensive is it to visit Georgia?
The Georgian Lari (GEL) is the official currency of Georgia and is the only legal means of payment in the entire territory of Georgia.
Trade with the EU and the Commonwealth of Independent States (CIS) has grown significantly
Trade with the EU and the CIS has grown by 26% and 33.5 % respectively, says GeoStat, the Georgian National Statistics Office.
The unemployment rate decreases in Georgia
The unemployment rate decreased in Georgia by 1,9% and amounted to 12.1% in the 2nd quarter of 2018 compared with the previous quarter,
Memorandum of Understanding to be signed between Georgia and Malaysia
According to the Georgian Ambassador to Malaysia Nikoloz Apkhazava, Georgia plans to sign a Memorandum of Understanding (MoU) with Malaysia.
“Blauenstein Georgia” due to expand in Georgia
“Blauenstein Georgia” is planning to open more shops in Georgia. It is an agriculture company that sells meat products, meat and convenience food.
The amount of Direct Foreign Investment rises in Georgia
According to the information of the National Statistics Office of Georgia, the amount of direct foreign investment in Georgia has risen
It’s going to get  harder for foreigners to get residence permit in Georgia
It’s going to get harder for foreigners to get permit of residence in Georgia.
Mziuri Park in Tbilisi to be renovated soon
It was the dream of prominent Georgian writer Nodar Dumbadze that when the original Mziuri park was constructed and opened in 1892 that it should be a park for children,
Winemakers to produce Kvanchkara in its place of origin - Racha
Khvanchakara is a semi-sweet Georgian red wine which originates from Racha, in the western part of Georgia. Kvanchkara is made of two types of grape Mujuretuli and Aleksandrouli.
The level of Georgian wine and Chacha exported has increased
The National Wine Agency of Georgia has recently published statistical information about the level of Georgian wine and Chacha exported between January and July, 2018.
New fire engines to be Manufactured in Georgia
The Acting Head of the Emergency Management Agency Shalva Khutsishvili said that the old Zili fire engines (which were made in the USSR) will be phased out and replaced with new ones, manufactured in Georgia.
Georgia witnesses a record number of tourists
The Georgian National Tourism Administration publishes statistical information about international visits to Georgia.
Canadian businessman plans to build a hotel in Bakhmaro
Canadian businessman Vadim Malishev plans to build a hotel in Bakhmaro resort, Guria, in the western part of Georgia.
Coffee Factory will open in Tbilisi in October
The first coffee factory (which will be located on the Kakheti highway) in Tbilisi will open in October.
Places in Georgia where real estate is the most expensive
The real estate market in Georgia is growing annually. In Tbilisi as well as other regions of Georgia new developments are increasingly taking place.
How much does a vacation cost in Tbilisi?
It is the middle of summer and those who have not yet taken a vacation are looking for an appropriate place for sure!
The price for extreme sports in Georgia
Georgia offers a variety of options to extreme sport lovers.
The number of Georgians who own property abroad increases
The number of foreign properties owned by Georgians is increasing.
How much does Taxi cost in Tbilisi?
Stories how Taxi drivers try to deceive passengers and charge them with more money than they should pay are known for everybody all over the world.
What are the highest paid areas in Georgia
According to the data collected by the National Statistics Office of Georgia in the first quarter of 2018 the highest paid jobs in Georgia are found in the financial and insurance fields.
Exchange Rates
GEL Exchange Rate
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange