Georgian and Russian Sommeliers Agreed on Information Exchange
31 January, 2013
Georgian and Russian Sommeliers Agreed on Information Exchange
Georgian and Russian sommeliers agreed to exchange information on Georgian wine to avoid any possible misinformation and misunderstanding like recently spread information on alleged change of Georgian wine sorts and technologies, as the Head of the Guild of Russian Sommeliers said on the eve of a breakthrough visit of Georgian delegation to Moscow.
Georgian wine looks forward to reappearing on Russian market. To this end, Georgian official delegation will visit Moscow on February 4, 2013 to meet Genadi Onishchenko, the
Head of RosPorebNadzor [sanitary body of Russian Federation], who banned Georgian agriculture product including wine and mineral water in 2006 under alleged quality security reasons.
The meeting is expected to have a breakthrough effect on Georgian-Russian trade relations, stagnated for 6 years due to the political tension with Russia.
After Russia’s enrollment in the global trade club of World Trade Organization by the end of 2011, the embargo against Georgia, already a WTO member, was expected to be removed in line with the WTO regulation, prohibiting all kinds of trade barriers between WTO members. However, the issue lingered unsettled up to this day as political relations between Tbilisi and Moscow stopped after Russia routed Georgia in August of 2008 in a short-term war. To secure Georgia’s consent for its WTO membership, Russia issued some signals that Georgia might get back to Russian market and in summer of 2011 Onishchenko even appealed to Georgian business to submit applications at RosPotrebNadzor for solving quality issues. Russian experts were supposed to arrive in Georgia to check technological procedures of Georgian companies at spot.
Actually, some companies exporting to European market and holding international quality certificates really pursued the appeal. Russian experts arrived at some enterprises but none of the application has been approved up to date even after Russia stepped in WTO that meant trade barriers were automatically removed. Both Tbilisi and Moscow have been accusing each other of the lack of political will. Only after power shift in Georgia, when Georgian Dream political coalition took the office after parliamentary election of October 1, 2012, Moscow invited first Georgian official delegation in the last six years.
Early this January Onishchenko announced of his readiness to meet Georgian delegation of businessmen and even representatives of Georgian government those who are responsible for product quality and sanitary issues in the country. Levan Davitashvili, Chairperson of Georgian National Wine Agency [part of Georgian agriculture ministry] was assigned to lead the delegation. However, the visa issue was already solved by January 28, 2013 when an interview of Tatiana Sharapova, Chairperson of the Guild of Russian Sommeliers, given to Vechernaya Moscva [Evening Moscow], astounded the Georgian side.
According to the interview, Sharapova presumes that Georgian wine will not be as popular in Russia as they were before embargo, for Georgian wine-producing technologies became more western-style as a result of Georgian-American partnership. Within the framework of this partnership, California wine industry has been assisting Georgian wine industry and consequently, Georgia adopted European sorts of grapes adapted with Californian ones. Therefore, Georgia no longer offers pure local sorts of Georgian wines based on Georgian traditional technology.
“Georgia produces more Californian “Chardonnay” and “Cabernet” that are successfully sold in Europe and the US. What Georgian wine producers offer today is not traditional Georgian wine to our mind,” Sharapova is reported saying in the interview. “These wine resemble wines of Chile and Argentine but are more expensive. There is a small quantity of wine that looks like the wines we remember; however, it is not cheap and mass production of this wine cannot find its consumer [in Russia].”
To back her argumentation Sharapova cited that sales of Georgian wine in Ukraine shrink from year to year.
Georgian wine producers and sommeliers assure the information provided by Sharapova is misleading. They strongly deny that Georgia abandoned its traditional wines and wine-producing technologies and appeal to Russian sommeliers to come to Georgia and get the firsthand information.
According to Davitashvili, there are no American investments and interests in Georgian wine; however, more western investments would be better to Georgian wine industry.
“I am surprised by the information that we took up different technology [of wine producing],” Davitashvili told Georgian media at a special briefing on January 28. “One of the biggest blunders [in Sharapova’s interview] is that we, Georgians allegedly said no to our traditional grape sorts and went to Cabernet Sauvignon, Chardonnay, etc. The statistics of Georgian vineyards prove that nothing of that kind has taken place in recent years. There are some small experiments but the strategic line of Georgian wine development remains unchanged.”
As to Georgian wine export, it increases from year to year and the biggest growth accounting to 22% per year comes on Ukraine, Davitashvili said and accentuated that traditional Georgian wine making technology based on Qvevri, a wine fermentation in clay jars imbedded in earth, becomes more and more popular both in Georgia and abroad; and quality of Georgian wines has also improved. To disperse false information, he invited Russian sommeliers to visit Georgia.
To Shalva Khetsuriani, President of the Association of Georgian Sommeliers, Sharapova has already acknowledged that she lacked the information. “I talked to Sharapova and she acknowledges that she lacked information specifically on account of diminishing export of Georgian wine in Ukraine and replacing traditional Georgian grape sorts by European sorts adapted with Californian ones,” Khetsuriani said in the interview to Georgian Journal.
Georgian and Russian colleagues agreed that henceforth the Association of Georgian Sommeliers (AGS) will provide the Guild of Russian Sommeliers with the information on Georgia. Khetsuriani informs that besides the Guild, there are two key influential associations of sommeliers in Russia with whom AGS has friendly relationships. Khetsuriani himself is a member of the Association of Russian Sommeliers (ARS) as well as a lecturer at the school of sommeliers operating within ARS. Khetsuriani leads a course of Georgian wine-gastronomy there.
“There are ongoing talks with both associations of Russian sommeliers at the moment regarding their visit in Georgia. The visit dates and members of delegations are specified and we would be glad if Georgian National Wine Agency will also take an interest in this visit,” Khetsuriani said.
Print
Other Stories
The most wanted fruits from Georgia
The fruit exportation has decreased in Georgia. According to Geostat (National Statistics Office of Georgia), this year, up until May Georgia exported 25 939 300 USD worth of fruit – 6 771 300 USD less than in 2018.
Investment Plan for Europe – Additional EUR 800 million for SMEs as EIF and ProCredit double support for innovative companies
The European Investment Fund (EIF) and ProCredit Group are providing an additional EUR 800 million to innovative small and medium-sized companies (SMEs),
Everything of comfortable life in one space – Second part of construction of one of the largest apartment complexes finished in Tbilisi
Apartment in ecologically clean environment, thousands of square meters of green yard, swimming pools, places for various sports activities, treks for walking and running, commercial spaces – all these available in one space is not a fantasy.
Batumi awarded Europe's Leading Emerging Tourism Destination 2019
World Travel Awards Europe Gala Ceremony 2019 took place on the 8th of June in Madeira, Portugal.
Coca Cola to open new factory in Georgia, will hire female drivers
Coca Cola is opening new factory in Georgia in December.
World's best party supply company now on the Georgian market
The largest party supply store in Georgia - MyDay is launching as the official distributor of AMSCAN from 2019.
Live as a marketing tool and an unprecedented live stream launched by Livetag
Sharing information has become smoother and more versatile in today’s technological world. Recently, live streaming, an online streaming media has become especially popular.
Theme and program of Caspian Energy Forum Tbilisi – 2019 changed
“The 8th International Caspian Energy Forum Tbilisi – 2019, scheduled for June 21, will focus on the development of the Azerbaijan-Georgia relations in the field of economy and energy”,
Misunderstanding over Poti deep sea ports
There was misunderstanding around deep sea ports in Georgia – in Poti.
High demand for dollars or the investment decline – Why Georgian Lari depreciates
$1 equals GEL 2,7470 in the official rate set by the National Bank of Georgia (NBG).
PSP Group confirms negotiations regarding purchasing of GEO Hospitals
PSP Group confirms negotiations regarding purchasing of GEO Hospitals.
New life to be given to Dashbashi Canyon
Georgia’s Agency of Protected Areas is planning to give new life to Dashbashi Canyon in Tsalka (southeastern Georgia).
Who is constructing “Khadori 3” Hydropower Plant in Pankisi Gorge?
Clashes broke out in Pankisi Gorge, Georgia’s northeastern region between special forces and residents
Business Positive – Successful radio program from Radio Positive
Starting point of radio program Business Positive is to meet interesting people, communicate with them and deliver information that is interesting for the audience.
A factory of electric vehicles to be built in Kutaisi
Prime Minister Mamuka Bakhtadze stated that a factory of electric vehicles will be built in Kutaisi at the presentation of the Aigroup business group.
Qvevri-shaped hotel complex to be built in Telavi
A Qvevri-shaped hotel complex is scheduled to be built in the village of Shalauri in Telavi, Kakheti (east part of Georgia).
Georgian designers presented at Fashion World Tokyo 2019
The products of 11 Georgian designers are showcased at Fashion World Tokyo 2019,
Silknet raises $200 million in Eurobond issue
27 March 2019 - JSC Silknet (“Silknet”), one of Georgia’s leading telecommunications operators, has successfully priced a debut $200 million 5-year 11% senior unsecured bonds issue (the “Notes”).
Pistachio trees will be planted in Georgia
Dozens of hectares of Pistachio are planned to be planted in Georgia this year.
Toyota Safety Sense and Hybrid Technology
Toyota Caucasus, has presented two new models the 5th generation RAV4 and the 12th generation Corolla at Rustavi International Motorpark, several days ago.
Bidzina Ivanishvili “became number one oppressor of businesses in Georgia” - ICC Georgia chairman Fady Asly
Mr. Ivanishvili promised the business community to protect them from harassment and pressure, unfortunately his words died with the sunset of that day
The best brands of Belarus will be exhibited on a large-scale exposition in Tbilisi
"The Belarusians like to come to Georgia to relax near the sea in Batumi as well as to stay in sunny Kakhetia."
Don’t treat business like a hooker! - Georgian businessman Vasil Soprpmadze addresses politicians
Businessman Vasil Sopromadze, founder of the company "Fresco", addresses politicians
RAV4 No Compromise and Corolla Set to Impress – Two New Cars Presented by Toyota
Toyota Caucasus, the company constantly aspiring to greatness, has presented two new models the 5th generation RAV4 and the 12th generation Corolla.
Mamuka Khazaradze quits TBC bank, does not sell the TBC Bank share
I made a decision to leave TBC bank where I spent 27 years of my life
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
21.07.2019
22.07.2019
USD
1
USD
2.8845
2.8845
EUR
1
EUR
3.2410
3.2410
GBP
1
GBP
3.6177
3.6177
RUB
100
RUB
4.5787
4.5787
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
USD
1
USD
2.8845
EUR
1
EUR
3.2410
GBP
1
GBP
3.6177
RUB
100
RUB
4.5787
July 2019
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31