Georgian Inscriptions on Singboards
14 March, 2013
Georgian Inscriptions on Singboards
All companies - local and foreign - are obligated to put their names and advertisements written on boards and billboards in Georgian language as well. Reluctant businesses will face penalties fluctuating from GEL 200 to GEL 5 thousand. Sector pundits find the initiative discomforting to foreign businesses operating in Georgia. Branch Economy and Economic Policy Committee of Parliament initiated this amendment to the law on advertisement and the code on administrative violations. As Zurab Tkemaladze, Head of Branch Economy and
Economic Policy Committee of Parliament, informed Georgian Journal, the legislation lacked the obligation of making Georgian inscriptions on boards attached to offices and buildings while the rule was compulsory for advertisement billboards.
“ The new initiative never means ruling inscriptions on foreign languages out, it just complements the law on advertisement and protects the right of Georgian language that is acknowledged by constitution to be the state language and it was violation of constitution when one goes in the streets of Georgia and cannot figure out what is written on certain boards and what kind of office it is under the board that exhibits inscription on foreign language alone,” Tkemaladze said in the interview to GJ.
According to the underway amendment to the advertisement law, in case of violation the rules of board placement and inscriptions both private and legal entities will get a warning but the repeated misdeed will be imposed to penalty of GEL 200 and GEL 3000 for private persons and companies respectively. However, if the violation will be repeated more than twice per year the mischief will have to pay GEL 5 thousand.
Georgian sector pundits find the initiation aimed on protection of Georgian language not quite liberal and discomforting foreign business that may face difficulties while fitting their brand names and slogans to Georgian alphabet and language that differs from Latin alphabet used by foreign companies as a rule. Irakli Lekvinadze, an economic analyst, assures that the world becomes more liberal toward brand names written in foreign languages to comfort businesses and this here initiative is no guarantee to protection of Georgian language but a scare to foreign companies.
“Names of foreign brands written in Latin alphabet do not confuse people in Georgia as the brand perception is related with its globally spread logos and letters depicting the name of the company, while their translated copies may really confuse local consumers who are used to well-known brand names,” Eldar Pirmisashvili, PR specialist and co-founder of, a consulting and marketing company. “On the other hand it may somewhat scare little companies. Big transnational companies like Coca-cola always take care on rebranding their name and logo so as to mentality fit the market they enter, so they will have no problems but small companies will face extra expenses as have to hire consultants that may increase expenses up by around 5% that will reflect on prices. But expenses is not the key thing, the major problem is that some names just cannot be translated or mean something ridiculous if written in Georgian alphabet.”
Tkemaladze assures, it was a public demands to make Georgian inscriptions on all boards. He sees no problem as brand names are not supposed to be translated; though Georgian language must be protected.
Other Stories
Inovative and reliable online shop in Georgia -
Status of Georgia as a business and tourism interesting country is growing from year to year.
Tbilisi TV Broadcasting Tower – Better than the Eiffel Tower?
It is planned to renovate the Tbilisi TV Broadcasting Tower, one of the landmarks in the capital.
Georgian Fusion Menu by The Biltmore Hotel Tbilisi
5,895,914 international visitors have visited Georgia between January and August of 2018. Compared to the previous year the number has increased by 12.2 per cent.
Advertising of gambling and lucrative games may become banned in Georgia
Advertising of gambling and lucrative games may become banned in Georgia. Those who violate the new rule would be fined GEL 10 000.
Lebanese café-lounge Beirut opens in Tbilisi
What is necessary to organize an unforgettable event? – Fun, emotions, lots of surprises, good music and delicious menu.
Georgia second among the fastest growing tourist destinations in Europe
Georgia is among the fastest growing tourist destinations in Europe. The data is published by the UN World Tourism Organization.
Bitmain launches world digital mining summit in Tbilisi, Georgia
Bitmain CEO Jihan Wu and Roger Ver, CEO of Head Speaker List featuring Circle, and Genesis Mining when Digital Mining Leaders Convene In Tbilisi on September 21-23
TBC Bank and Gazelle Finance have teamed-up to support Medical City, a leading healthcare provider in the western region of Georgia to launch the Western Regional Center Of Modern Medical Technologies.
Equiavlent to buried treasure – resources that are underused in Georgia
For 2018 the IMF Commission has forecast an annual economic growth for the Georgian economy of about 5,5%.
Does the quality of Georgian wine increase and how the export affects it
If we look at the data collected about modern Georgian wine, we will find out that the Georgian wines produced between 2015-2017 are much better in terms of their quality and Oenologic features rather than the wines produced between 2009-2011.
Japan simplifies the visa requirements for Georgian citizens
Diplomatic and economic relations between Georgia and Japan are now moving to a new phase. Recently Japan has decided to simplify the visa requirements for Georgian citizens.
M&S (Marks and Spencer) and H&M collections to be produced in Georgia
Garments manufacturer MGMTEX will start production of the M&S and H&M trendy collections from this September.
The World Digital Mining Summit to be held in Georgia
The summit is scheduled to take place between 21st-23rd September in the Hualing Hotel, Tbilisi, Georgia.
Galt and Taggart - Tourism Boom Continues in Georgia
Tourism has become one of the key drivers for the Georgian economy. Galt and Taggart has recently published research about the Georgian tourism sector in the first half of 2018.
"The worst dream for Putin is that Russians want to live in Georgia"
This year, visitors to the Adjara region would notice that there is a boom in construction in and around Batumi.
Underground gas storage facility to be built in Georgia
KfW, a German government-owned development bank signed a EUR 150 million promotional loan with the state-owned Georgian Oil and Gas Corporation (GOGC) for the construction of the first underground gas storage facility in Georgia.
New gambling rules for Georgia
Georgian lawmakers are preparing a new draft law relating to online-casinos and gambling that will seek to curb gambling addiction in Georgia.
How expensive is it to visit Georgia?
The Georgian Lari (GEL) is the official currency of Georgia and is the only legal means of payment in the entire territory of Georgia.
Trade with the EU and the Commonwealth of Independent States (CIS) has grown significantly
Trade with the EU and the CIS has grown by 26% and 33.5 % respectively, says GeoStat, the Georgian National Statistics Office.
The unemployment rate decreases in Georgia
The unemployment rate decreased in Georgia by 1,9% and amounted to 12.1% in the 2nd quarter of 2018 compared with the previous quarter,
Memorandum of Understanding to be signed between Georgia and Malaysia
According to the Georgian Ambassador to Malaysia Nikoloz Apkhazava, Georgia plans to sign a Memorandum of Understanding (MoU) with Malaysia.
“Blauenstein Georgia” due to expand in Georgia
“Blauenstein Georgia” is planning to open more shops in Georgia. It is an agriculture company that sells meat products, meat and convenience food.
The amount of Direct Foreign Investment rises in Georgia
According to the information of the National Statistics Office of Georgia, the amount of direct foreign investment in Georgia has risen
It’s going to get  harder for foreigners to get residence permit in Georgia
It’s going to get harder for foreigners to get permit of residence in Georgia.
Mziuri Park in Tbilisi to be renovated soon
It was the dream of prominent Georgian writer Nodar Dumbadze that when the original Mziuri park was constructed and opened in 1892 that it should be a park for children,
Exchange Rates
GEL Exchange Rate
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
November 2018
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30