SMS ads nuisance will be restricted by law
26 December, 2013
SMS ads nuisance will be restricted by law
Legislative changes are underway to curb the SMS advertisements annoying Georgian cell subscribers all the time. Apart of legislative restrictions the change envisages fines as high as GEL 3-10 thousand for pestering consumers by advertisement through cell messages. Every mobile phone consumer in Georgia can tell his/her affliction stories on the incessant SMS assault the branded shops and marketing outlets implement on consumers. The cell messages reporting on unbelievable sales and amazing quality of products enter handsets ever now and
This kind of direct marketing is one of the advertising tools practiced worldwide, Eldar Pirmisashvili, a PR and Marketing Communications specialist, explains. But its essence is distorted in Georgia. Normally, senders of the ads have to inquire permission of the receiver before sending SMS ads. But nobody cares for securing permissions in Georgia.
Messages are sent in an incoherent way without aiming at proper target groups. For instance, men got messages touting women underwear or little kids are invited to acquire tyres of excellent quality for Jeeps. But ads on IT technology and kitchen appliance are a subject of common nuisance. The lack of marketing skills and legislative gaps are the reasons to this, Pirmisashvili, said in the interview to Georgian Journal.
“SMS marketing is a part of complex advertisement campaign normally and aims at target groups to have an effect. Bu in Georgia it is implemented separately and without calculation its effect because it is cheap. One SMS message costs 6 tetri but once marketing outlets procure huge quantities of messages [like 100 thousands] cell companies make discounts to 1-3 tetri per message. And because it is cheap the trade outlets do not calculate how effective this SMS marketing is. In fact this money is thrown in the air because SMS reaches the wrong consumer who do not need the offered product/service and who gets irritated,” Primisahsvili said
But cell companies are more skilful as far as they implement some selection and offer targeted groups differentiating them at least as male and female groups, according the age etc whereas there are some advertising operators who acquired the data base of consumers through illegal means [former cell company employees or affiliated persons] very likely and who send messages without any selection.
Consumers can stop the undesired SMS harassment only if they submit a written request that is not completely convenient. Lately, after the public outcry became stronger for SMS nuisance, authority decided to improve the regulation and provide better protection of private data. The Personal Data Protection Inspection initiated changes to the law that will make submitting refusal on advertisement more convenient: it can use the similar way as the marketing is implemented [or the SMS]. The law also will be regulating gathering of the data source. Otherwise, if an entity uses a direct marketing it has to secure the open consent beforehand. If an organization breaks these rules and continues direct marketing notwithstanding the opinion of the consumer such organizations will face penalties varying from GEL 3 thousand to 10 thousand, Tamar Kaldani is reported saying by InterPress News on December 20. After a consumer’s application will enter the Personal Data Protection Inspection it will implement inspection of the questioned unit and define the rate of the penalty.
Another challenge is that the paragraphs envisaging penalties and private sector inspection enters into effect starting 2016. The Personal Data Protection Inspection is intent to inactivate the paragraphs much earlier.

Other Stories
Business Positive – Successful radio program from Radio Positive
Starting point of radio program Business Positive is to meet interesting people, communicate with them and deliver information that is interesting for the audience.
A factory of electric vehicles to be built in Kutaisi
Prime Minister Mamuka Bakhtadze stated that a factory of electric vehicles will be built in Kutaisi at the presentation of the Aigroup business group.
Qvevri-shaped hotel complex to be built in Telavi
A Qvevri-shaped hotel complex is scheduled to be built in the village of Shalauri in Telavi, Kakheti (east part of Georgia).
Georgian designers presented at Fashion World Tokyo 2019
The products of 11 Georgian designers are showcased at Fashion World Tokyo 2019,
Silknet raises $200 million in Eurobond issue
27 March 2019 - JSC Silknet (“Silknet”), one of Georgia’s leading telecommunications operators, has successfully priced a debut $200 million 5-year 11% senior unsecured bonds issue (the “Notes”).
Pistachio trees will be planted in Georgia
Dozens of hectares of Pistachio are planned to be planted in Georgia this year.
Toyota Safety Sense and Hybrid Technology
Toyota Caucasus, has presented two new models the 5th generation RAV4 and the 12th generation Corolla at Rustavi International Motorpark, several days ago.
Bidzina Ivanishvili “became number one oppressor of businesses in Georgia” - ICC Georgia chairman Fady Asly
Mr. Ivanishvili promised the business community to protect them from harassment and pressure, unfortunately his words died with the sunset of that day
The best brands of Belarus will be exhibited on a large-scale exposition in Tbilisi
"The Belarusians like to come to Georgia to relax near the sea in Batumi as well as to stay in sunny Kakhetia."
Don’t treat business like a hooker! - Georgian businessman Vasil Soprpmadze addresses politicians
Businessman Vasil Sopromadze, founder of the company "Fresco", addresses politicians
RAV4 No Compromise and Corolla Set to Impress – Two New Cars Presented by Toyota
Toyota Caucasus, the company constantly aspiring to greatness, has presented two new models the 5th generation RAV4 and the 12th generation Corolla.
Mamuka Khazaradze quits TBC bank, does not sell the TBC Bank share
I made a decision to leave TBC bank where I spent 27 years of my life
10 Reasons to buy an apartment in the suburbs
There is a tendency for Tbilisi dwellers to move from central parts of the capital to the suburbs.
Georgian citizens are granted the right to work in France
The French Embassy in Georgia made remarks on granting Georgian citizens the right to work in France
The New York Times: Bitcoin declines but Georgia still bet on it
The New York Times has recently published an article about reasons, challenges and causes of generating Bitcoin in the former Soviet country Georgia.
EU to allocate € 13 billion for Eastern Partnership countries, including Georgia
The European Union together with the World Bank plans to allocate investment worth € 13 billion for infrastructure projects in the Eastern Partnership countries.
Anaklia Port and its importance for Georgia
In 2016, Anaklia Development Consortium was authorized to launch the construction of Anaklia Port.
Cryptocurrency mining threatens electrical network in Abkhazia
In the breakaway region of Akbhazia rampant cryptocurrency mining is threatening the shaky electrical network, reports an article of the news portal EuroNet.
Caucasus Wine University to be opened in Gurjaani
In the Kakheti region a new viticulture campus of the Caucasus University is in the process of planning.
Photos describing life of the poorest in Georgia
Fight with poverty should be among top priorities of every government in every country.
Training farmers to rescue the organic hazelnut production in Georgia
Even drizzling rain and unpleasant gusts of wind can’t prevent the farmers from coming and participating in the agricultural training.
Bleak times for organic farmers in Georgia – but there is hope
Organic hazelnut production is a delicate plant in Georgia that has emerged just a couple of years ago. Various pests, among them the Asian stink bug Parosana, trouble hazelnut farmers and menace their livelihood – even before their businesses could really take off.
Hybrid car imports are going through the roof in Georgia
Thanks to their fuel economy, the popularity of hybrid cars is increasing in Georgia, where fuel affordability is low and prices for fuel are unstable.
The New Year offer from MAQRO Construction - Apartments with unbelievable discounts and the parking spaces for FREE!
Location, green yard, spaces for various needs, experience of the construction company and parking space are the main important criteria for potential buyers of apartments.
Interview with the co-founder of Kiwi Vegan Café – the first vegan place in Tbilisi
Behind the Kiwi Vegan Café stands a group of activists who wants to raise Georgian’s awareness for animal rights and welfare.
GEL Exchange Rate
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
April 2019
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30