Seven Wendy’s to Georgia
06 February, 2014
Seven Wendy’s to Georgia
Seven Wendy’s restaurants will be opened in Georgia in 2014. The announcement was made on 3 February. Emil Brolick, President and Chief Executive Officer of Wendy’s Company, and Darrelvan Ligten, International President of the Wendy’s Company, arrived to Georgia to disclose Wendy’s plans. Richard Norland, the US Ambassador to Georgia, also participated in the presentation.
According to Brolick, Georgia made a positive response to Wendy’s, and the brand will be developed further. “We’re gratified with the very positive response we have
received from the people of Georgia. We’re thrilled with our partnership with the Wissol Group and look forward to a bright future as we work together to grow the Wendy’s brand in Georgia,” he said.
Wendy’s, with its 6500 fast food restaurants in 28 countries in America and Europe, entered Georgia in 2012. Wendy’s granted a franchising right to the Georgian-based Wissol Group for 25 restaurants in Georgia and Azerbaijan over the next 10 years. Georgia was the second post-Soviet country where Wendy’s commenced operation, after Russia. The first Wendy’s restaurant in Georgia opened in Tbilisi in September 2013, featuring a great-tasting, signature menu with made-to-order hamburgers, fresh-made salads, fries, chili and Frosty™ desserts. The restaurant also features Wendy’s Café - serving 15 different kinds of premium quality coffee – along with Party and Game Zones. The flagship restaurant in Tbilisi is one of the largest Wendy’s restaurants in the world.
Wendy’s is the second American fast-food company that entered Georgia following McDonald’s. The latter has operated in Georgia for around 17 years. The Wendy’s restaurant in Tbilisi is located on Rustaveli Avenue near McDonald’s, its key competitor.
Wissol Group, one of the largest business groups in Georgia, is involved in different sectors of the local economy. It is one of the key players in the oil product market, and runs a petrol station network covering the entire country.


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