Digital broadcasting strategy
20 February, 2014
Digital broadcasting strategy
Starting from 17 June 2015, Georgia will be able to fulfill international obligations and transmit on terrestrial digital broadcasting. Its government has approved an action plan and is setting up a special agency to implement this. Ministry of Economy and Sustainable Development of Georgia, after several months of intensive work, has developed a document that determines main directions and plans for digital television transition. According to Dimitri Kumsishvili, First Deputy Minister of Ec
onomy and Sustainable Development, who presented the action plan on 14 February, the document was developed after taking into consideration requirements of broadcasters, and with active involvement of local non-governmental organizations.
Kumsishvili underlined advantages of the transition for the country, as well as for broadcasters and viewers - digital television will promote media diversity, freedom of speech, and further development of TV broadcasters.
For instance, about 15 digital television channels will broadcast with current frequency in the future. This will allow both existing and new TV broadcasters to have live broadcasts all over Georgia – thus more, better quality, free TV channels. In addition, digital television will have another advantage - fourth generation internet distribution.
After having shifted to digital television, those receiving broadcasts in open air through a “house antenna” will need standard TVs or “set top-boxes” in order to receive digital broadcasting. Set top-boxes will be widely available in Georgia from 2014, and will have distinctive hologram labels that will facilitate identification.
As part of the reform, the government has considered socially vulnerable families, and decided to provide them with set top-boxes; low income families which scored less than 70,000 will receive set top-boxes free of charge; and provisions for those without TVs are being worked on.
To carry out the action plan a Digital Broadcasting Agency will be set up at MOED that will launch a large-scale information campaign about the reform: informative advertisements and videos as well as booklets will be prepared for customers. A hotline will be open, and citizens can receive any detailed information they might be interested in.
According to Ucha Seturi, an analyst at Institute for Development of Freedom of Information (IDFI), one of the key positive points of the action plan is that it adopts the US model which entails frequencies for regional and local media and allows broadcasting with lower quality equipment. Moreover, the strategy aims to allow the private investor - not the state - to build the broadcasting network and manage it, and this investor will be selected through open competition.
Nevertheless, IDFI indicates several shortcomings that should be addressed in the strategy. One major recommendation is terrestrial network operation rules. Aside from technical regulations, the paper should also define the terms of access to free multiplex platform resources, and identify a tariffs calculation model in order to make tender requirements adequate.
IDFI also disapproves of the direct subsidizing of the Public Broadcast and Tele-Radio Center suggested in the strategy. According to it, out of seven multiplex platforms, the 6th platform is designed for the Public Broadcast channel, and the frequency span will be handed to the state-owned Georgian Tele-Radio Center. IDFI believes this counters the law on Public Broadcast according to which independent Public Broadcast should be free from political and commercial influence, as well as state control. Therefore IDFI recommends granting the frequency to the Public Broadcast for management.

Other Stories
Inovative and reliable online shop in Georgia -
Status of Georgia as a business and tourism interesting country is growing from year to year.
Tbilisi TV Broadcasting Tower – Better than the Eiffel Tower?
It is planned to renovate the Tbilisi TV Broadcasting Tower, one of the landmarks in the capital.
Georgian Fusion Menu by The Biltmore Hotel Tbilisi
5,895,914 international visitors have visited Georgia between January and August of 2018. Compared to the previous year the number has increased by 12.2 per cent.
Advertising of gambling and lucrative games may become banned in Georgia
Advertising of gambling and lucrative games may become banned in Georgia. Those who violate the new rule would be fined GEL 10 000.
Lebanese café-lounge Beirut opens in Tbilisi
What is necessary to organize an unforgettable event? – Fun, emotions, lots of surprises, good music and delicious menu.
Georgia second among the fastest growing tourist destinations in Europe
Georgia is among the fastest growing tourist destinations in Europe. The data is published by the UN World Tourism Organization.
Bitmain launches world digital mining summit in Tbilisi, Georgia
Bitmain CEO Jihan Wu and Roger Ver, CEO of Head Speaker List featuring Circle, and Genesis Mining when Digital Mining Leaders Convene In Tbilisi on September 21-23
TBC Bank and Gazelle Finance have teamed-up to support Medical City, a leading healthcare provider in the western region of Georgia to launch the Western Regional Center Of Modern Medical Technologies.
Equiavlent to buried treasure – resources that are underused in Georgia
For 2018 the IMF Commission has forecast an annual economic growth for the Georgian economy of about 5,5%.
Does the quality of Georgian wine increase and how the export affects it
If we look at the data collected about modern Georgian wine, we will find out that the Georgian wines produced between 2015-2017 are much better in terms of their quality and Oenologic features rather than the wines produced between 2009-2011.
Japan simplifies the visa requirements for Georgian citizens
Diplomatic and economic relations between Georgia and Japan are now moving to a new phase. Recently Japan has decided to simplify the visa requirements for Georgian citizens.
M&S (Marks and Spencer) and H&M collections to be produced in Georgia
Garments manufacturer MGMTEX will start production of the M&S and H&M trendy collections from this September.
The World Digital Mining Summit to be held in Georgia
The summit is scheduled to take place between 21st-23rd September in the Hualing Hotel, Tbilisi, Georgia.
Galt and Taggart - Tourism Boom Continues in Georgia
Tourism has become one of the key drivers for the Georgian economy. Galt and Taggart has recently published research about the Georgian tourism sector in the first half of 2018.
"The worst dream for Putin is that Russians want to live in Georgia"
This year, visitors to the Adjara region would notice that there is a boom in construction in and around Batumi.
Underground gas storage facility to be built in Georgia
KfW, a German government-owned development bank signed a EUR 150 million promotional loan with the state-owned Georgian Oil and Gas Corporation (GOGC) for the construction of the first underground gas storage facility in Georgia.
New gambling rules for Georgia
Georgian lawmakers are preparing a new draft law relating to online-casinos and gambling that will seek to curb gambling addiction in Georgia.
How expensive is it to visit Georgia?
The Georgian Lari (GEL) is the official currency of Georgia and is the only legal means of payment in the entire territory of Georgia.
Trade with the EU and the Commonwealth of Independent States (CIS) has grown significantly
Trade with the EU and the CIS has grown by 26% and 33.5 % respectively, says GeoStat, the Georgian National Statistics Office.
The unemployment rate decreases in Georgia
The unemployment rate decreased in Georgia by 1,9% and amounted to 12.1% in the 2nd quarter of 2018 compared with the previous quarter,
Memorandum of Understanding to be signed between Georgia and Malaysia
According to the Georgian Ambassador to Malaysia Nikoloz Apkhazava, Georgia plans to sign a Memorandum of Understanding (MoU) with Malaysia.
“Blauenstein Georgia” due to expand in Georgia
“Blauenstein Georgia” is planning to open more shops in Georgia. It is an agriculture company that sells meat products, meat and convenience food.
The amount of Direct Foreign Investment rises in Georgia
According to the information of the National Statistics Office of Georgia, the amount of direct foreign investment in Georgia has risen
It’s going to get  harder for foreigners to get residence permit in Georgia
It’s going to get harder for foreigners to get permit of residence in Georgia.
Mziuri Park in Tbilisi to be renovated soon
It was the dream of prominent Georgian writer Nodar Dumbadze that when the original Mziuri park was constructed and opened in 1892 that it should be a park for children,
Exchange Rates
GEL Exchange Rate
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
November 2018
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30