Pierre Richard is fascinated with Georgian wine
30 July, 2014
Pierre Richard is fascinated with Georgian wine
On the 5th of July, Georgian Sommelier Association became a member of the Worldwide Sommelier Association. This occurred in Reims, Champagne region of France - birthplace of champagne, which hosted WSA’s General Assembly. During the meeting, Shalva Khetsuriani, President of the Georgian Sommelier Association, addressed the assembled participants.

Khutsuriani met with presidents of Sommelier Associations of China, Japan, Sweden, Norway, Denmark, Canada, Finland, England and Poland. As he declared in conversation with BPN, these people carry a lot of
influence in their countries and thus can contribute a lot to making Georgian wine popular. Three weeks spent in France were quite fruitful, according to the President.

- The Worldwide Sommelier Association has existed for 50 years and includes representatives of over 50 countries, mainly those who have a winemaking culture. This is the most influential organization in the field of wine. The Georgian Sommelier Association was its membership candidate for several years. They observed our activity and paid us visits, and we also attended their meetings. Members of this organization help and support us in a lot of things to this day, and in turn, we cooperate with other countries’ sommelier associations and try to assist them in raising awareness and popularization of Georgian wine abroad. This time our meeting takes place in France, region of Champagne - the birthplace of champagne; the General Assembly has gathered here, and this time we are its full members. Not to mention that many important questions were discussed.

- What do you think this heralds for Georgia?

- An association of sommeliers is an influential organization in any country. It usually unites representatives of business, media and governmental structures. Thus, acquiring such a partner means opening of doors into the country it represents, since heads of such associations are rather popular people, have a lot of pull in their countries and have a large audience. From the point of marketing of Georgian wine, there are some quite interesting countries represented by their sommelier associations. Our membership will assist in popularization of Georgian wine abroad even more. It is exceptionally important for us to find like-minded people in this circle; the National Wine Agency will help us in this.

- You spent 3 weeks in the location where wine has been produced since antiquity. Are the French familiar with Georgian wine?
- I have to admit, that awareness of Georgian wine is quite low in France; it is a very niche product here. They know of Georgia as a country mainly from the August War and European Union Association Agreement, but not much of its wine. They know that Georgia is a birthplace of wine and grapevine in general, but I wouldn’t say that they have sampled a fair deal of what Georgian winemaking has to offer. The French love their own wine as much as Italians do; they cannot even imagine any other kind. However, interest still exists, and we must work towards satiating this interest. Our society should help the Georgian Sommelier Association to raise awareness of Georgian wine in European countries and start its establishment at new markets. Some countries, such as England and Japan, don’t even have a clue about our wine. The French market is not really an interesting one for us, since it is very hard to gain a foothold there; almost impossible, in fact. It’s other countries that pique our interest: England, USA, Canada, Poland, Germany, Austria and so on. We will never be able to compete with France, because, to put it harshly, we are in a completely different weight category. Or because we only have several dozen winemakers, while France has thousands. France has an immense industry, while Georgia is a small country with a winemaking culture, which requires a lot of work to make competitive products. However, I also would like to emphasize that they liked the wine that I brought with me, but five or ten wine varieties does not represent everything we have. We should also keep in mind that we will have competitors in every country; we just have to find our own niche.

- Georgians have a special relationship with winemaking. Are the French also like this?
- For us, winemaking is nothing short of sacral; it means far more to Georgians than to any other ethnicity. Such attitude isn’t felt in France, you will not see frescos depicting grapevines in local churches, for example, because winemaking and wine itself are everyday attributes to them and inseparable parts of their life. They consume wine every day, at least a couple of glasses, not dissimilar to how it goes in Georgian villages. I think that it’s the most natural and correct way of doing this. They never drink two-three liters of wine when feasting, like Georgians do. Unfortunately, this improper tradition became too ingrained in Georgia since the Soviet times. Two-three glasses of wine at every meal is a norm for the French. During my 3-week trip I visited Burgundy and other places where they have legendary chateaus and got acquainted with people who make the best wines in France, ultimately arriving to the conclusion that one who knows the value of this divine drink never consumes it immoderately.

- As far as I know, you visited Pierre Richard, who is very keen on winemaking.
- Yes, we were invited to his home. He is not just “keen”, he is a professional winemaker. He lives 150km from Nice, in his own chateau in the village of Languedoc. The famous actor is visited by a lot of tourists, he makes amazing wine and loves Georgia. I gave him Georgian wine as a gift, which he liked a lot. Finally, I would like to tell you that our full interview with Pierre Richard will be published in our Association’s magazine, titled “Wine”.

By Khatuna Chigogidze
Print
Other Stories
Korter: Reliable housing property data in Georgia
It's not a simple job to find fresh homes. But when you use the estate choice service Korter, everything becomes distinct.
Rent a car in Tbilisi – Parent.ge
Are you thinking of booking the best vehicles for your next trip at a very reasonable price? If yes, then this is one of the best decisions you can ever make for yourself.
Pleasant Sunday for the whole family – Renewed Sunday’s brunch at The Biltmore Tbilisi Hotel
Summer, the season of endless fun and vacations, has ended and Tbilisi has become a usually crowded city.
GEL devalues, officials show optimism though
Devaluation of the national currency has sent shockwaves among citizens in Georgia. Officials think that the trend will return to its normal frame, though.
ProCredit Bank’s 20 years of challenges and successes in Georgia and what it means to be a responsible bank
“The bank’s 20-year long presence in Georgia was marked by many challenges and success stories.
Comments on alarming GEL devaluation
The National Bank of Georgia set a new exchange rate, according to which, dollar price became GEL 2.9507 on Tuesday.
Euronews and Silknet sign an MOU to launch “Euronews Georgia”
Euronews and Silknet, Georgia’s leading telecommunications company, are announcing the signing of an MOU in view of launching Euronews Georgia, a news channel and digital platform aimed at a Georgian-speaking audience.
Green Diamond starts to hand over flats to owners as second stage of construction finishes
Second stage of construction of Green Diamond living apartments by MAQRO Construction has finished and process of hand over of flats to owners has started.
Georgian wine tasting in the US came off excellently
Georgian wine tasting in the main cities of the US, New York, Chicago, and Boston went off excellently.
The most wanted fruits from Georgia
The fruit exportation has decreased in Georgia. According to Geostat (National Statistics Office of Georgia), this year, up until May Georgia exported 25 939 300 USD worth of fruit – 6 771 300 USD less than in 2018.
Investment Plan for Europe – Additional EUR 800 million for SMEs as EIF and ProCredit double support for innovative companies
The European Investment Fund (EIF) and ProCredit Group are providing an additional EUR 800 million to innovative small and medium-sized companies (SMEs),
Everything of comfortable life in one space – Second part of construction of one of the largest apartment complexes finished in Tbilisi
Apartment in ecologically clean environment, thousands of square meters of green yard, swimming pools, places for various sports activities, treks for walking and running, commercial spaces – all these available in one space is not a fantasy.
Batumi awarded Europe's Leading Emerging Tourism Destination 2019
World Travel Awards Europe Gala Ceremony 2019 took place on the 8th of June in Madeira, Portugal.
Coca Cola to open new factory in Georgia, will hire female drivers
Coca Cola is opening new factory in Georgia in December.
World's best party supply company now on the Georgian market
The largest party supply store in Georgia - MyDay is launching as the official distributor of AMSCAN from 2019.
Live as a marketing tool and an unprecedented live stream launched by Livetag
Sharing information has become smoother and more versatile in today’s technological world. Recently, live streaming, an online streaming media has become especially popular.
Theme and program of Caspian Energy Forum Tbilisi – 2019 changed
“The 8th International Caspian Energy Forum Tbilisi – 2019, scheduled for June 21, will focus on the development of the Azerbaijan-Georgia relations in the field of economy and energy”,
Misunderstanding over Poti deep sea ports
There was misunderstanding around deep sea ports in Georgia – in Poti.
High demand for dollars or the investment decline – Why Georgian Lari depreciates
$1 equals GEL 2,7470 in the official rate set by the National Bank of Georgia (NBG).
PSP Group confirms negotiations regarding purchasing of GEO Hospitals
PSP Group confirms negotiations regarding purchasing of GEO Hospitals.
New life to be given to Dashbashi Canyon
Georgia’s Agency of Protected Areas is planning to give new life to Dashbashi Canyon in Tsalka (southeastern Georgia).
Who is constructing “Khadori 3” Hydropower Plant in Pankisi Gorge?
Clashes broke out in Pankisi Gorge, Georgia’s northeastern region between special forces and residents
Business Positive – Successful radio program from Radio Positive
Starting point of radio program Business Positive is to meet interesting people, communicate with them and deliver information that is interesting for the audience.
A factory of electric vehicles to be built in Kutaisi
Prime Minister Mamuka Bakhtadze stated that a factory of electric vehicles will be built in Kutaisi at the presentation of the Aigroup business group.
Qvevri-shaped hotel complex to be built in Telavi
A Qvevri-shaped hotel complex is scheduled to be built in the village of Shalauri in Telavi, Kakheti (east part of Georgia).
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
20.09.2019
21.09.2019
USD
1
USD
2.9738
2.9759
EUR
1
EUR
3.2902
3.2860
GBP
1
GBP
3.7027
3.7223
RUB
100
RUB
4.6406
4.6659
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
USD
1
USD
2.9759
EUR
1
EUR
3.2860
GBP
1
GBP
3.7223
RUB
100
RUB
4.6659
September 2019
Mon Tue Wed Thu Fri Sat Sun
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30