Safety – The Achille’s Heel of Georgian Cheese
13 November, 2014
Safety – The Achille’s Heel of Georgian Cheese
Georgian cheese production goes back eight thousand years. It includes some 180 different kinds. The cheese seems to have a big export potential for its exquisite taste and the antique technology used to make it. The target market for Georgian cheese first and foremost, is the EU as this market is famous for its interest in cheese. Although the competition is pretty high in the European cheese market, Georgian analysts believe Georgian cheese can hold up well against famous cheese-producers
such as those of France, Italy or Switzerland.


Ana Mikadze, Head of the Guild of Cheese Producers, believes that Georgian home-made cheese has big potential in the European market in the niche of so-called boutique cheese that is smaller in volume and higher in price. She expects as investment inflow in Georgian cheese production.
“If we use our historical heritage as one of the antique cheese producers in the world, we can compete even with France,” Nino Zambakhidze, Head of Georgian Farmers’ Association, said in the interview with Georgian Journal. “But to achieve this level first of all we should adopt the civilized quality and safety standards of cheese production. It is very similar to Georgian wine problem where there was a falsified product put up for sale for years.
Georgia has a long way to go before its cheese goes on export to the large EU market. There are around 800 thousand small farmers in Georgia who produce cheese in god-knows-what hygienic conditions and only a few processing factories that more or less observe safety and hygienic norms.
The market research of non-governmental organizations revealed that the home-made cheese put on sale at Georgian agriculture markets is full of bacteria and risky for health. Factory-produced cheese enters only big super-markets and shops and costs 2-5 GEL more. Therefore Georgian consumers of lower purchasing power prefer to buy cheese at farmer’s markets and small shops that ignore safety standards.
Georgian food laws oblige cheese-making enterprises to adopt due safety standards of HASP [the Health and Safety Plan of the Food and Agriculture Organization of the United Nations] and ISO [International Organization for Standardization] starting in January of 2015. But private producers of homemade cheese that is sold in agriculture markets will still remain risky. Meeting HASP standards alone needs at least 15 thousand Euros, which is rarely available for many factories let alone petty farmers.
Since but they also need to get civilized soon, Georgia has an obligation to adopt full safety standards for animal products (such as dairy and meat products) for the Deep and Comprehensive Free Trade Agreement with the EU. It means all cheese producers big or small must meet the international standards of HASP and ISO. Unless Georgia gets the status of a risk-free country no Georgian cheese producer can export its product to the EU even if the producer adopts all due standards alone.
Therefore there is no choice but to find ways to get financial resources and to develop the Georgian cheese industry in the right direction. Zambakhidze believes that the situation is not hopeless and that small farmers and private producers do have three options.
“Small farmers can sell their milk to cheese-producing enterprises operating near their living place. I assure you that it will bring them similar profit as the cheese making at home; secondly, they can amalgamate under an umbrella of cooperatives and get due financing to set up a factory and observe all standards. There are plenty of foreign organizations that eagerly give grants to such cooperatives and the state also supports with cheap credit. Thirdly, they may stay as private producers but must observe elementary hygiene like vaccinating their cattle and keeping them in clean conditions under strong state control. The vaccination and blood testing is not expensive it may cost roughly 5 GEL per cow each year and private farmers must pay for this if they want to stay in the market. They cannot be allowed to produce risky products at the expense of consumers’ health,” Zambakhidze elaborated.

Print
Other Stories
Batumi awarded Europe's Leading Emerging Tourism Destination 2019
World Travel Awards Europe Gala Ceremony 2019 took place on the 8th of June in Madeira, Portugal.
Coca Cola to open new factory in Georgia, will hire female drivers
Coca Cola is opening new factory in Georgia in December.
World's best party supply company now on the Georgian market
The largest party supply store in Georgia - MyDay is launching as the official distributor of AMSCAN from 2019.
Live as a marketing tool and an unprecedented live stream launched by Livetag
Sharing information has become smoother and more versatile in today’s technological world. Recently, live streaming, an online streaming media has become especially popular.
Theme and program of Caspian Energy Forum Tbilisi – 2019 changed
“The 8th International Caspian Energy Forum Tbilisi – 2019, scheduled for June 21, will focus on the development of the Azerbaijan-Georgia relations in the field of economy and energy”,
Misunderstanding over Poti deep sea ports
There was misunderstanding around deep sea ports in Georgia – in Poti.
High demand for dollars or the investment decline – Why Georgian Lari depreciates
$1 equals GEL 2,7470 in the official rate set by the National Bank of Georgia (NBG).
PSP Group confirms negotiations regarding purchasing of GEO Hospitals
PSP Group confirms negotiations regarding purchasing of GEO Hospitals.
New life to be given to Dashbashi Canyon
Georgia’s Agency of Protected Areas is planning to give new life to Dashbashi Canyon in Tsalka (southeastern Georgia).
Who is constructing “Khadori 3” Hydropower Plant in Pankisi Gorge?
Clashes broke out in Pankisi Gorge, Georgia’s northeastern region between special forces and residents
Business Positive – Successful radio program from Radio Positive
Starting point of radio program Business Positive is to meet interesting people, communicate with them and deliver information that is interesting for the audience.
A factory of electric vehicles to be built in Kutaisi
Prime Minister Mamuka Bakhtadze stated that a factory of electric vehicles will be built in Kutaisi at the presentation of the Aigroup business group.
Qvevri-shaped hotel complex to be built in Telavi
A Qvevri-shaped hotel complex is scheduled to be built in the village of Shalauri in Telavi, Kakheti (east part of Georgia).
Georgian designers presented at Fashion World Tokyo 2019
The products of 11 Georgian designers are showcased at Fashion World Tokyo 2019,
Silknet raises $200 million in Eurobond issue
27 March 2019 - JSC Silknet (“Silknet”), one of Georgia’s leading telecommunications operators, has successfully priced a debut $200 million 5-year 11% senior unsecured bonds issue (the “Notes”).
Pistachio trees will be planted in Georgia
Dozens of hectares of Pistachio are planned to be planted in Georgia this year.
Toyota Safety Sense and Hybrid Technology
Toyota Caucasus, has presented two new models the 5th generation RAV4 and the 12th generation Corolla at Rustavi International Motorpark, several days ago.
Bidzina Ivanishvili “became number one oppressor of businesses in Georgia” - ICC Georgia chairman Fady Asly
Mr. Ivanishvili promised the business community to protect them from harassment and pressure, unfortunately his words died with the sunset of that day
The best brands of Belarus will be exhibited on a large-scale exposition in Tbilisi
"The Belarusians like to come to Georgia to relax near the sea in Batumi as well as to stay in sunny Kakhetia."
Don’t treat business like a hooker! - Georgian businessman Vasil Soprpmadze addresses politicians
Businessman Vasil Sopromadze, founder of the company "Fresco", addresses politicians
RAV4 No Compromise and Corolla Set to Impress – Two New Cars Presented by Toyota
Toyota Caucasus, the company constantly aspiring to greatness, has presented two new models the 5th generation RAV4 and the 12th generation Corolla.
Mamuka Khazaradze quits TBC bank, does not sell the TBC Bank share
I made a decision to leave TBC bank where I spent 27 years of my life
10 Reasons to buy an apartment in the suburbs
There is a tendency for Tbilisi dwellers to move from central parts of the capital to the suburbs.
Georgian citizens are granted the right to work in France
The French Embassy in Georgia made remarks on granting Georgian citizens the right to work in France
The New York Times: Bitcoin declines but Georgia still bet on it
The New York Times has recently published an article about reasons, challenges and causes of generating Bitcoin in the former Soviet country Georgia.
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
14.06.2019
15.06.2019
USD
1
USD
2.7389
2.7468
EUR
1
EUR
3.0914
3.0943
GBP
1
GBP
3.4716
3.4753
RUB
100
RUB
4.2402
4.2700
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
USD
1
USD
2.7468
EUR
1
EUR
3.0943
GBP
1
GBP
3.4753
RUB
100
RUB
4.2700
June 2019
Mon Tue Wed Thu Fri Sat Sun
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30