Mineral water market expanding in Georgia
06 December, 2014
Mineral water market expanding in Georgia
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold abroad in January-September of 2014. In 2013, this figure was only $73 million. Mineral water is fifth in the list of most exported Georgian products, and its total export share grew from 3.6 percent to 5.3 percent in just one year.

Growth in mineral water exports is
confirmed by its producers, who have many years of experience in this field. Among them is “Nabeghlavi” a well-known producer. Currently its mineral water is sold in over 20 countries, and Avtandil Simonishvili, its director general, told bpn.ge that this number will only grow. This statement is confirmed by the fact that this year “Nabeghlavi” appeared on the Turkish market.

“Turkey is close to us, which makes marketing our products there rather easy, not to mention that its market is big and interesting. If our goods establish a foothold at the Turkish market, it will be a massive boost to our sales. We hope that “Nabeghlavi” will soon occupy its rightful niche at the EU market as well. As for our neighboring countries and CIS, our brand is already very well known there” – Simonishvili said.

Victoria Zhizhko, PR manager of LLC “Tskali Margebeli” (Healthy Water) claims that tendency towards growth is obvious: “This year’s statistics are impressive indeed. Naturally, we had some problems due to developments between Ukraine and Russia, but it didn’t affect the total stat a lot. Our company tries to direct the received income towards increasing production volume and overall development of the company. We also try to obtain the best available equipment to ensure the highest quality of packaging. Ukraine, Kazakhstan, Baltic countries and CIS space are already within our coverage zone; it’s been less than a year since we entered the Russian market, yet the demand for our products is quite high.”

Representatives of “Borjomi” also note an increase in export. According to “IDS Borjomi Georgia”, a lot has happened in the company lately.

Nitsa Cholokashvili, public relations manager of “IDS Borjomi Georgia”:

“As you remember, we got embargoed by the Russian market in 2006. After that, our company did all it could to diversify its market. A lot of work has been done over these years. I would like to emphasize complete rebranding of “Borjomi”, which had amazing results. New face of the brand was presented to customers and aggressive marketing campaigns were planned in strategically important countries. These actions resulted in enormous demand for “Borjomi” that keeps growing every day. Correct choice of policy made Georgian mineral water “Borjomi” number one in sales in post-Soviet countries. Not to mention that the Russian market re-opened for us in 2013 and we established solid positions in all of Russia’s central cities, followed by regions. Export percentages grow every year due to ceaseless marketing activity conducted by our company at strategic markets such as post-Soviet countries. However, our business experiences stable growth in other countries as well.”

Along with well-known brands, the Georgian mineral water market has newcomers as well. The next year will see another manufacturer join the export. “Plate” company is well-known in Georgia, but it hasn’t set foot outside the country yet. According to Merab Kublashvili, director of “Georgian Water and Company”, their plans are no joking matter:

“We spent 3 years building our factory. Now it is complete and we are installing cutting-edge equipment, but we aren’t done with it yet. The largest demand for “Plate” is currently in Russia, Kazakhstan and Belarus. Several days ago we received permission to export our goods. We also overcame our financial problems and are now planning to take a loan and increase our output, because demand for our mineral water is quite high.

Our goods are high quality, but so far they are confined to the Georgian market, which is quite small. Thus, we want to establish ourselves at foreign markets as well, but doing so is hard without having glass packaging for our goods, which we are currently trying to procure. By the way, “Plate” was sold in Central Asia 30-40 years ago and was one of the most sought-after, expensive drinks. Its composition hasn’t changed to this day, and its quality is very high. According to CIS data, chemical composition of “Plate” is unique, which is confirmed by scientific analysis. Not to mention that it is water for everyday use.

We have good prospects, construction and installation of equipment will be finished soon and we will set off to conquer foreign markets next year. Execution of our strategic plan will begin in 2015 and we hope that we will be able to catch up to our competitors in popularity within 2-3 years. We can say that based on the fact that “Plate” is close to mineral waters widely consumed in Europe by quality and composition.”

By Khatuna Chigogidze
BPN.GE

Print
Other Stories
Inovative and reliable online shop in Georgia - Momitane.ge
Status of Georgia as a business and tourism interesting country is growing from year to year.
Tbilisi TV Broadcasting Tower – Better than the Eiffel Tower?
It is planned to renovate the Tbilisi TV Broadcasting Tower, one of the landmarks in the capital.
Georgian Fusion Menu by The Biltmore Hotel Tbilisi
5,895,914 international visitors have visited Georgia between January and August of 2018. Compared to the previous year the number has increased by 12.2 per cent.
Advertising of gambling and lucrative games may become banned in Georgia
Advertising of gambling and lucrative games may become banned in Georgia. Those who violate the new rule would be fined GEL 10 000.
Lebanese café-lounge Beirut opens in Tbilisi
What is necessary to organize an unforgettable event? – Fun, emotions, lots of surprises, good music and delicious menu.
Georgia second among the fastest growing tourist destinations in Europe
Georgia is among the fastest growing tourist destinations in Europe. The data is published by the UN World Tourism Organization.
Bitmain launches world digital mining summit in Tbilisi, Georgia
Bitmain CEO Jihan Wu and Roger Ver, CEO of Bitcoin.com Head Speaker List featuring Circle, DEX.top and Genesis Mining when Digital Mining Leaders Convene In Tbilisi on September 21-23
GAZELLE FINANCE GEORGIA AND TBC BANK HELP THE WESTERN REGIONAL CENTER OF MODERN MEDICAL TECHNOLOGIES EXPAND ACCESS TO QUALITY HEALTHCARE SERVICES IN KUTAISI, GEORGIA
TBC Bank and Gazelle Finance have teamed-up to support Medical City, a leading healthcare provider in the western region of Georgia to launch the Western Regional Center Of Modern Medical Technologies.
Equiavlent to buried treasure – resources that are underused in Georgia
For 2018 the IMF Commission has forecast an annual economic growth for the Georgian economy of about 5,5%.
Does the quality of Georgian wine increase and how the export affects it
If we look at the data collected about modern Georgian wine, we will find out that the Georgian wines produced between 2015-2017 are much better in terms of their quality and Oenologic features rather than the wines produced between 2009-2011.
Japan simplifies the visa requirements for Georgian citizens
Diplomatic and economic relations between Georgia and Japan are now moving to a new phase. Recently Japan has decided to simplify the visa requirements for Georgian citizens.
M&S (Marks and Spencer) and H&M collections to be produced in Georgia
Garments manufacturer MGMTEX will start production of the M&S and H&M trendy collections from this September.
The World Digital Mining Summit to be held in Georgia
The summit is scheduled to take place between 21st-23rd September in the Hualing Hotel, Tbilisi, Georgia.
Galt and Taggart - Tourism Boom Continues in Georgia
Tourism has become one of the key drivers for the Georgian economy. Galt and Taggart has recently published research about the Georgian tourism sector in the first half of 2018.
"The worst dream for Putin is that Russians want to live in Georgia"
This year, visitors to the Adjara region would notice that there is a boom in construction in and around Batumi.
Underground gas storage facility to be built in Georgia
KfW, a German government-owned development bank signed a EUR 150 million promotional loan with the state-owned Georgian Oil and Gas Corporation (GOGC) for the construction of the first underground gas storage facility in Georgia.
New gambling rules for Georgia
Georgian lawmakers are preparing a new draft law relating to online-casinos and gambling that will seek to curb gambling addiction in Georgia.
How expensive is it to visit Georgia?
The Georgian Lari (GEL) is the official currency of Georgia and is the only legal means of payment in the entire territory of Georgia.
Trade with the EU and the Commonwealth of Independent States (CIS) has grown significantly
Trade with the EU and the CIS has grown by 26% and 33.5 % respectively, says GeoStat, the Georgian National Statistics Office.
The unemployment rate decreases in Georgia
The unemployment rate decreased in Georgia by 1,9% and amounted to 12.1% in the 2nd quarter of 2018 compared with the previous quarter,
Memorandum of Understanding to be signed between Georgia and Malaysia
According to the Georgian Ambassador to Malaysia Nikoloz Apkhazava, Georgia plans to sign a Memorandum of Understanding (MoU) with Malaysia.
“Blauenstein Georgia” due to expand in Georgia
“Blauenstein Georgia” is planning to open more shops in Georgia. It is an agriculture company that sells meat products, meat and convenience food.
The amount of Direct Foreign Investment rises in Georgia
According to the information of the National Statistics Office of Georgia, the amount of direct foreign investment in Georgia has risen
It’s going to get  harder for foreigners to get residence permit in Georgia
It’s going to get harder for foreigners to get permit of residence in Georgia.
Mziuri Park in Tbilisi to be renovated soon
It was the dream of prominent Georgian writer Nodar Dumbadze that when the original Mziuri park was constructed and opened in 1892 that it should be a park for children,
PHOTO OF THE DAY
Exchange Rates
GEL Exchange Rate
Convertor
16.11.2018
17.11.2018
USD
1
USD
2.6818
2.6727
EUR
1
EUR
3.0299
3.0268
GBP
1
GBP
3.4332
3.4240
RUB
100
RUB
4.0185
4.0447
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Some of Georgia’s commercial banks are already buying at 2 GEL per $1. Their webpages are publishing information regarding national currency’s exchange rate in real-time mode.
GEL Exchange
USD
1
USD
2.6727
EUR
1
EUR
3.0268
GBP
1
GBP
3.4240
RUB
100
RUB
4.0447
November 2018
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30