Mineral water market expanding in Georgia
06 December, 2014
Mineral water market expanding in Georgia
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold abroad in January-September of 2014. In 2013, this figure was only $73 million. Mineral water is fifth in the list of most exported Georgian products, and its total export share grew from 3.6 percent to 5.3 percent in just one year.

Growth in mineral water exports is
confirmed by its producers, who have many years of experience in this field. Among them is “Nabeghlavi” a well-known producer. Currently its mineral water is sold in over 20 countries, and Avtandil Simonishvili, its director general, told bpn.ge that this number will only grow. This statement is confirmed by the fact that this year “Nabeghlavi” appeared on the Turkish market.

“Turkey is close to us, which makes marketing our products there rather easy, not to mention that its market is big and interesting. If our goods establish a foothold at the Turkish market, it will be a massive boost to our sales. We hope that “Nabeghlavi” will soon occupy its rightful niche at the EU market as well. As for our neighboring countries and CIS, our brand is already very well known there” – Simonishvili said.

Victoria Zhizhko, PR manager of LLC “Tskali Margebeli” (Healthy Water) claims that tendency towards growth is obvious: “This year’s statistics are impressive indeed. Naturally, we had some problems due to developments between Ukraine and Russia, but it didn’t affect the total stat a lot. Our company tries to direct the received income towards increasing production volume and overall development of the company. We also try to obtain the best available equipment to ensure the highest quality of packaging. Ukraine, Kazakhstan, Baltic countries and CIS space are already within our coverage zone; it’s been less than a year since we entered the Russian market, yet the demand for our products is quite high.”

Representatives of “Borjomi” also note an increase in export. According to “IDS Borjomi Georgia”, a lot has happened in the company lately.

Nitsa Cholokashvili, public relations manager of “IDS Borjomi Georgia”:

“As you remember, we got embargoed by the Russian market in 2006. After that, our company did all it could to diversify its market. A lot of work has been done over these years. I would like to emphasize complete rebranding of “Borjomi”, which had amazing results. New face of the brand was presented to customers and aggressive marketing campaigns were planned in strategically important countries. These actions resulted in enormous demand for “Borjomi” that keeps growing every day. Correct choice of policy made Georgian mineral water “Borjomi” number one in sales in post-Soviet countries. Not to mention that the Russian market re-opened for us in 2013 and we established solid positions in all of Russia’s central cities, followed by regions. Export percentages grow every year due to ceaseless marketing activity conducted by our company at strategic markets such as post-Soviet countries. However, our business experiences stable growth in other countries as well.”

Along with well-known brands, the Georgian mineral water market has newcomers as well. The next year will see another manufacturer join the export. “Plate” company is well-known in Georgia, but it hasn’t set foot outside the country yet. According to Merab Kublashvili, director of “Georgian Water and Company”, their plans are no joking matter:

“We spent 3 years building our factory. Now it is complete and we are installing cutting-edge equipment, but we aren’t done with it yet. The largest demand for “Plate” is currently in Russia, Kazakhstan and Belarus. Several days ago we received permission to export our goods. We also overcame our financial problems and are now planning to take a loan and increase our output, because demand for our mineral water is quite high.

Our goods are high quality, but so far they are confined to the Georgian market, which is quite small. Thus, we want to establish ourselves at foreign markets as well, but doing so is hard without having glass packaging for our goods, which we are currently trying to procure. By the way, “Plate” was sold in Central Asia 30-40 years ago and was one of the most sought-after, expensive drinks. Its composition hasn’t changed to this day, and its quality is very high. According to CIS data, chemical composition of “Plate” is unique, which is confirmed by scientific analysis. Not to mention that it is water for everyday use.

We have good prospects, construction and installation of equipment will be finished soon and we will set off to conquer foreign markets next year. Execution of our strategic plan will begin in 2015 and we hope that we will be able to catch up to our competitors in popularity within 2-3 years. We can say that based on the fact that “Plate” is close to mineral waters widely consumed in Europe by quality and composition.”

By Khatuna Chigogidze
BPN.GE

Print
Other Stories
Pleasant Sunday for the whole family – Renewed Sunday’s brunch at The Biltmore Tbilisi Hotel
Summer, the season of endless fun and vacations, has ended and Tbilisi has become a usually crowded city.
GEL devalues, officials show optimism though
Devaluation of the national currency has sent shockwaves among citizens in Georgia. Officials think that the trend will return to its normal frame, though.
ProCredit Bank’s 20 years of challenges and successes in Georgia and what it means to be a responsible bank
“The bank’s 20-year long presence in Georgia was marked by many challenges and success stories.
Comments on alarming GEL devaluation
The National Bank of Georgia set a new exchange rate, according to which, dollar price became GEL 2.9507 on Tuesday.
Euronews and Silknet sign an MOU to launch “Euronews Georgia”
Euronews and Silknet, Georgia’s leading telecommunications company, are announcing the signing of an MOU in view of launching Euronews Georgia, a news channel and digital platform aimed at a Georgian-speaking audience.
Green Diamond starts to hand over flats to owners as second stage of construction finishes
Second stage of construction of Green Diamond living apartments by MAQRO Construction has finished and process of hand over of flats to owners has started.
Georgian wine tasting in the US came off excellently
Georgian wine tasting in the main cities of the US, New York, Chicago, and Boston went off excellently.
The most wanted fruits from Georgia
The fruit exportation has decreased in Georgia. According to Geostat (National Statistics Office of Georgia), this year, up until May Georgia exported 25 939 300 USD worth of fruit – 6 771 300 USD less than in 2018.
Investment Plan for Europe – Additional EUR 800 million for SMEs as EIF and ProCredit double support for innovative companies
The European Investment Fund (EIF) and ProCredit Group are providing an additional EUR 800 million to innovative small and medium-sized companies (SMEs),
Everything of comfortable life in one space – Second part of construction of one of the largest apartment complexes finished in Tbilisi
Apartment in ecologically clean environment, thousands of square meters of green yard, swimming pools, places for various sports activities, treks for walking and running, commercial spaces – all these available in one space is not a fantasy.
Batumi awarded Europe's Leading Emerging Tourism Destination 2019
World Travel Awards Europe Gala Ceremony 2019 took place on the 8th of June in Madeira, Portugal.
Coca Cola to open new factory in Georgia, will hire female drivers
Coca Cola is opening new factory in Georgia in December.
World's best party supply company now on the Georgian market
The largest party supply store in Georgia - MyDay is launching as the official distributor of AMSCAN from 2019.
Live as a marketing tool and an unprecedented live stream launched by Livetag
Sharing information has become smoother and more versatile in today’s technological world. Recently, live streaming, an online streaming media has become especially popular.
Theme and program of Caspian Energy Forum Tbilisi – 2019 changed
“The 8th International Caspian Energy Forum Tbilisi – 2019, scheduled for June 21, will focus on the development of the Azerbaijan-Georgia relations in the field of economy and energy”,
Misunderstanding over Poti deep sea ports
There was misunderstanding around deep sea ports in Georgia – in Poti.
High demand for dollars or the investment decline – Why Georgian Lari depreciates
$1 equals GEL 2,7470 in the official rate set by the National Bank of Georgia (NBG).
PSP Group confirms negotiations regarding purchasing of GEO Hospitals
PSP Group confirms negotiations regarding purchasing of GEO Hospitals.
New life to be given to Dashbashi Canyon
Georgia’s Agency of Protected Areas is planning to give new life to Dashbashi Canyon in Tsalka (southeastern Georgia).
Who is constructing “Khadori 3” Hydropower Plant in Pankisi Gorge?
Clashes broke out in Pankisi Gorge, Georgia’s northeastern region between special forces and residents
Business Positive – Successful radio program from Radio Positive
Starting point of radio program Business Positive is to meet interesting people, communicate with them and deliver information that is interesting for the audience.
A factory of electric vehicles to be built in Kutaisi
Prime Minister Mamuka Bakhtadze stated that a factory of electric vehicles will be built in Kutaisi at the presentation of the Aigroup business group.
Qvevri-shaped hotel complex to be built in Telavi
A Qvevri-shaped hotel complex is scheduled to be built in the village of Shalauri in Telavi, Kakheti (east part of Georgia).
Georgian designers presented at Fashion World Tokyo 2019
The products of 11 Georgian designers are showcased at Fashion World Tokyo 2019,
Silknet raises $200 million in Eurobond issue
27 March 2019 - JSC Silknet (“Silknet”), one of Georgia’s leading telecommunications operators, has successfully priced a debut $200 million 5-year 11% senior unsecured bonds issue (the “Notes”).
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
15.09.2019
16.09.2019
USD
1
USD
2.9607
2.9607
EUR
1
EUR
3.2855
3.2855
GBP
1
GBP
3.6878
3.6878
RUB
100
RUB
4.6066
4.6066
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Some of Georgia’s commercial banks are already buying at 2 GEL per $1. Their webpages are publishing information regarding national currency’s exchange rate in real-time mode.
GEL Exchange
USD
1
USD
2.9607
EUR
1
EUR
3.2855
GBP
1
GBP
3.6878
RUB
100
RUB
4.6066
September 2019
Mon Tue Wed Thu Fri Sat Sun
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30