How much will the Easter feast cost you – Report from Georgian market
10 April, 2015
How much will the Easter feast cost you – Report from Georgian market
Customers complain about increased prices while traders complain about lack of customers

There is very little time left before Easter is in Georgia. However, traders selling ingredients for Easter preparations and other festive paraphernalia predict a sharp increase in prices.

“The tomato that costs 3.5 GEL today will cost 4 GEL tomorrow,” tells one of Navtlughi Market’s salesmen. However, neither he nor his fellow traders can say whether the inflated prices will remain after the holiday is over.

People who
use farmers’ markets as their main source of products and income have taken the heaviest hit from the currency crisis. Customers complain about increased prices while traders complain about lack of customers; the circle has closed.

Bpn.ge has paid a visit to the Navtlughi Market, which boasts a reputation of being cheaper than its counterparts. Both the growth in prices and lack of customers were starkly visible, especially considering Easter is merely two days away. Yet for some reason, the market is not as packed as it used to be.

Manana, 45:

“For poor people like us, this cheap market was a huge boon and now it has also become expensive. Prices grow with every passing day. I try to save as much as I can, but money no longer has power. There are times when I can spend 20 GEL on what is virtually nothing. And when a bank is choking you with debts, you can’t afford to be picky with what you eat. We try to make sure that our children have enough meat and milk, while we adults get by on vegetables. Unfortunately, not even vegetables are cheap anymore; beet leaves and spinach cost 50 tetri now. This is the life we are forced into nowadays.”

Leri, 40:

“We managed to stock up on certain products before the prices skyrocketed. For example, I bought some beef at Eliava market for 11 GEL. But if this trend continues, no one will visit the markets anymore. The amount of customers has already decreased. There seems to be no limit to dollar’s exchange rate increasing, and I don’t know what awaits us next.”

After talking to consumers, we went to familiarize ourselves with the prices. It turned out that at Navtlughi Market, an egg costs from 0.25 to 0.3 GEL, a kilogram of potatoes costs from 0.7 to 1 GEL, mushrooms - 4 GEL, eggplants - 3 GEL, onions – 1.2 GEL, carrots – 0.80 GEL and a kilogram of beets costs 1 GEL.
As for fruit, a kilogram of oranges costs 2 GEL and a kilogram of apples – from 1.5 to 2.5 GEL, although one can find the latter priced at 0.5 to 0.7 GEL; though, worm-ridden and small in size.

geotv.ge

According to salesmen, Georgian apples are relatively cheaper than imported ones. Sometimes the price of the latter exceeds 3 GEL. A kilogram of bananas costs 5 GEL, while a kilogram of overripe bananas can be purchased for 3.5 GEL.

The only products that have actually gotten cheaper are greens – the price of one bundle begins at 0.1 GEL. As for cucumbers and tomatoes, the price for a kilogram ranges from 3 to 3.5 GEL. Their Turkish counterparts are cheaper, priced at 2-2.5 GEL.

As for dairy products, one liter of milk costs 2 GEL, the price of cheese ranges from 8 to 15 GEL, with Sulguni costing 13. Cottage cheese and nadughi cost 5-6 GEL per kilogram.

geotv.ge

“I will not increase the price on my cheese anymore because it will drop in a month anyway. But increase or decrease, customers are still nowhere to be seen. I haven’t seen anything like this in my life, especially right before Easter. Trade here is dead. A day can go by without me selling a single thing. The dollar’s exchange rate is to blame for this; there is nothing to look forward to yet,”- says one of the traders.

Next part of the market we visited was the meat section. Beef costs 11 GEL per kilogram, pork costs 10 GEL, frozen pork costs 8. Innards cost 5 GEL, while mincemeat costs 8. Countryside chicken costs 5 GEL, while farm-grown chickens cost from 6 to 7 GEL.

geotv.ge

“It takes a journey through the entire market to find the cheapest deals. Long story short, the market has become pricy – astronomically so. Not so long ago you could buy enough for a nice dinner with 10 GEL, while now you can barely buy anything with this amount,”- says Luiza Samkharadze, a local denizen.

By the end of our trip to the market we decided to take a look into the confectionary section. Shelves brimming with dried fruit and nuts were almost completely devoid of customers. We didn’t see a single person walking into that section during our stay there.

“Last year’s nuts are insanely expensive; the price hasn’t decreased by as much as a single lari. Walnuts cost from 20 to 25 GEL, while dark nuts cost about 17. Customers are still nowhere to be seen. The people here were poor to begin with, and this dollar problem has completely wrecked us,”- the traders say.

By Salome Gogokhia

Bpn.ge
Print
Other Stories
Georgian business associations establish Georgian Tourism Industry Alliance
Business associations representing various sector of the hospitality industry in Georgia agreed to establish Georgian Tourism Industry Alliance (GTIA).
IMF approves $200 million for Georgia
The Executive Board of the International Monetary Fund has approved US$200 million financing to Georgia to address the effects of the COVID19 pandemic.
Georgia will be one of the first to open tourist corridors, Economy minister vows
Georgia’s Minister of Economy and Sustainable Development Natia Turnava pledged that Georgia would be one of the first countries to open safe tourist corridors with other countries.
Georgia’s GDP may contract 4%, the worst in the region amid pandemic
International Monetary Fund forecasts a 4% contraction of Georgia’s economy, which very much depends on tourism and money transfers.
Georgian retailers fight for survival as coronavirus pandemic continues
Pandemic has affected everyone worldwide, but one of the most vulnerable are retailers, those who depend on consumers and their spending.
Georgia remains the fifth in terms of budget transparency
According to the 2019 Open Budget Survey (OBS), conducted by the International Budget Partnership (IBP), Georgia got 81 points out of 100 in state budget transparency, the Transparency International Georgia said on Wednesday.
Georgia to receive €1.16 million for agriculture development
Within the GRETA project, the EU, Sweden and Austria launched the Local Development Initiative (LDI), to create great economic opportunities in the organic agriculture sector for farmers, farmer groups, cooperatives, processing units as well as other actors along various organic value chains.
Products rotten amid nationwide lockdown in Georgia
Food chain security is becoming more and more important as lockdown stays in place and farmers cannot transport their products from one place to another.
Georgian government to spend GEL 3.5 billion within crisis management plan
Georgian government has introduced a crisis management plan that consists of different stages. GEL 3.5 billion will be spent to cushion economy but this amount does not cover the post-crisis recovery period.
Georgia to receive €183 million from EU to fight Coronavirus
Due to the economic crisis caused by the pandemic of the coronavirus disease COVID-19, the EU has proposed a new package of macro-financial assistance.
Air traffic to be halted until May 22, GCAA says
Air traffic in Georgia will stay halted until May 22, 2020, Georgian Civil Aviation Agency says in a statement.
Georgian PM discusses support packages from ADB, EBRD
Prime Minister of Georgia Giorgi Gakharia held a video conference with the presidents of the EBRD and ADB regarding the possible assistance and financial resources to be allocated to Georgia due to the challenges associated with the global pandemic.
EBRD to provide €1 billion to Georgia, other countries
The EBRD and Georgia are stepping up cooperation as the country's economy faces the challenge of the coronavirus outbreak – says an official statement published on ebrd.com.
Government closes ski resorts in Georgia over COVID-19
The season at the ski resorts of Georgia closes ahead of schedule, the Prime Minister’s spokesman, Irakli Chikovani, said at a briefing.
Georgia will export armored vehicle Didgori Warrior
A new Georgian armored vehicle Didgori, equipped with a 120mm mobile mortar module, will be exported under the agreement signed between the Military Scientific-Technical Center Delta and one of the countries of the Middle East, the Ministry of Defence said.
Korter: Reliable housing property data in Georgia
It's not a simple job to find fresh homes. But when you use the estate choice service Korter, everything becomes distinct.
Rent a car in Tbilisi – Parent.ge
Are you thinking of booking the best vehicles for your next trip at a very reasonable price? If yes, then this is one of the best decisions you can ever make for yourself.
Pleasant Sunday for the whole family – Renewed Sunday’s brunch at The Biltmore Tbilisi Hotel
Summer, the season of endless fun and vacations, has ended and Tbilisi has become a usually crowded city.
GEL devalues, officials show optimism though
Devaluation of the national currency has sent shockwaves among citizens in Georgia. Officials think that the trend will return to its normal frame, though.
ProCredit Bank’s 20 years of challenges and successes in Georgia and what it means to be a responsible bank
“The bank’s 20-year long presence in Georgia was marked by many challenges and success stories.
Comments on alarming GEL devaluation
The National Bank of Georgia set a new exchange rate, according to which, dollar price became GEL 2.9507 on Tuesday.
Euronews and Silknet sign an MOU to launch “Euronews Georgia”
Euronews and Silknet, Georgia’s leading telecommunications company, are announcing the signing of an MOU in view of launching Euronews Georgia, a news channel and digital platform aimed at a Georgian-speaking audience.
Green Diamond starts to hand over flats to owners as second stage of construction finishes
Second stage of construction of Green Diamond living apartments by MAQRO Construction has finished and process of hand over of flats to owners has started.
Georgian wine tasting in the US came off excellently
Georgian wine tasting in the main cities of the US, New York, Chicago, and Boston went off excellently.
The most wanted fruits from Georgia
The fruit exportation has decreased in Georgia. According to Geostat (National Statistics Office of Georgia), this year, up until May Georgia exported 25 939 300 USD worth of fruit – 6 771 300 USD less than in 2018.
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
02.07.2020
03.07.2020
USD
1
USD
3.0567
3.0463
EUR
1
EUR
3.4247
3.4381
GBP
1
GBP
3.7928
3.8124
RUB
100
RUB
4.3017
4.3310
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
USD
1
USD
3.0463
EUR
1
EUR
3.4381
GBP
1
GBP
3.8124
RUB
100
RUB
4.3310
July 2020
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31