European market needs indefinite amount of Georgian blackberries
08 March, 2016
European market needs indefinite amount of Georgian blackberries
Since 1978, Izoldi Kitesashvili worked as a doctor-neurologist. Recently, she abandoned her position of the head of neurology department and decided to dedicate most of her time and energy to fruit-growing business. In the region of Kakheti, in eastern Georgia, she has a garden where various fruits grow and recently she added several bushes of blackberries. This gave her family additional profit and now Izoldi has a possibility to widen her business. What is the perspective of these berries and
is there any demand for them in European markets? Ms. Izoldi Kitesashvili shares her thoughts with us.

- It’s been more than twenty years since my family is involved in fruit-growing business. We have apricots, peaches, plums, grapes… and recently we added blackberries. Since 2008 I have been a member of extension center (UN programme) that was opened in the village of Kachreti and that is where they gave us blackberry saplings. At first we only planted 30 saplings and after two years, the harvest was already too much for domestic consumption, so we decided to try to sell them at the Gurjaani market. The demand exceeded all our expectations. Because of that we widened our production and this year we expect approximately 20 tons of blackberries. In total, we have 37 acres of land.

- Have you been hiring workers for that?

- Yes. We hire about 20-30 people per season.

- Do you have fruit processing factory too?

- Over the years we were convinced that this kind of factory is very important. In the beginning, after harvesting, we had to throw out tons of fruits that were not good for selling. You can’t leave them in the garden, because it causes the spreading of various diseases. So we decided to buy a drying room. After selling high-quality fruits, a solid amount of peaches, plums and other fruits are left. We can sell them too for low prices but it will be much better if we dry them. In 2014, we received a fellowship of 47 000 dollars from USAID and with this money we are building a new drying room that will be ready this July.

- Do any locals produce blackberries too?

- Only for domestic purposes. Apart from local market, the blackberries are also in demand in Europe, but the problem is they want huge amounts. When they contacted me, it turned out they wanted about 5 tons of blackberries every other day. Unfortunately we do not have this amount. That is why we want others to cultivate blackberries too.

- Does it take a lot of money to cultivate blackberries?

- The same amount of money the vineyard needs. However, it is easier to look after blackberries than vineyards.

- What about making juices or jams?

- It needs different technology and a considerable amount of money. We cannot do that at this point. However, we plan to do it in the future. We’ll try, at least. Blackberry juice has an incomparable taste and blackberry jam is very delicious too. Once some foreigners visited me and I gave them ice cream with blackberry jam. The very next day they contacted me and asked if I had more of that delicious jam. I found one jar in the basement and they sent it to England. Generally, blackberries don’t need chemicals and that is why they could not find anything wrong in it. They offered me to produce jams and sell them abroad. But I only prepare jams for domestic purposes at this point.

- Do you cultivate vegetables too?


- We plan to set up a greenhouse with 5 000 Laris we received from the Minisrty of Economics. We already began to build it.

- In what countries do you sell your products?

- In 2014, 60% of our production was sold in Armenia. Last year we added some shops. During the last two years there have been no problems in selling fruits.

- What advice would you give to beginners? Is it profitable to cultivate blackberries?

- As I have already said, I am very interested in others cultivating blackberries. I would help them in many ways.

By Shorena Labadze

Related Stories:

Georgian dried persimmons enter Netherlands market


Tskaltubo Syrup plans exportation of products


Georgian Sweets Firm Aims for European Market


Print
Other Stories
Korter: Reliable housing property data in Georgia
It's not a simple job to find fresh homes. But when you use the estate choice service Korter, everything becomes distinct.
Rent a car in Tbilisi – Parent.ge
Are you thinking of booking the best vehicles for your next trip at a very reasonable price? If yes, then this is one of the best decisions you can ever make for yourself.
Pleasant Sunday for the whole family – Renewed Sunday’s brunch at The Biltmore Tbilisi Hotel
Summer, the season of endless fun and vacations, has ended and Tbilisi has become a usually crowded city.
GEL devalues, officials show optimism though
Devaluation of the national currency has sent shockwaves among citizens in Georgia. Officials think that the trend will return to its normal frame, though.
ProCredit Bank’s 20 years of challenges and successes in Georgia and what it means to be a responsible bank
“The bank’s 20-year long presence in Georgia was marked by many challenges and success stories.
Comments on alarming GEL devaluation
The National Bank of Georgia set a new exchange rate, according to which, dollar price became GEL 2.9507 on Tuesday.
Euronews and Silknet sign an MOU to launch “Euronews Georgia”
Euronews and Silknet, Georgia’s leading telecommunications company, are announcing the signing of an MOU in view of launching Euronews Georgia, a news channel and digital platform aimed at a Georgian-speaking audience.
Green Diamond starts to hand over flats to owners as second stage of construction finishes
Second stage of construction of Green Diamond living apartments by MAQRO Construction has finished and process of hand over of flats to owners has started.
Georgian wine tasting in the US came off excellently
Georgian wine tasting in the main cities of the US, New York, Chicago, and Boston went off excellently.
The most wanted fruits from Georgia
The fruit exportation has decreased in Georgia. According to Geostat (National Statistics Office of Georgia), this year, up until May Georgia exported 25 939 300 USD worth of fruit – 6 771 300 USD less than in 2018.
Investment Plan for Europe – Additional EUR 800 million for SMEs as EIF and ProCredit double support for innovative companies
The European Investment Fund (EIF) and ProCredit Group are providing an additional EUR 800 million to innovative small and medium-sized companies (SMEs),
Everything of comfortable life in one space – Second part of construction of one of the largest apartment complexes finished in Tbilisi
Apartment in ecologically clean environment, thousands of square meters of green yard, swimming pools, places for various sports activities, treks for walking and running, commercial spaces – all these available in one space is not a fantasy.
Batumi awarded Europe's Leading Emerging Tourism Destination 2019
World Travel Awards Europe Gala Ceremony 2019 took place on the 8th of June in Madeira, Portugal.
Coca Cola to open new factory in Georgia, will hire female drivers
Coca Cola is opening new factory in Georgia in December.
World's best party supply company now on the Georgian market
The largest party supply store in Georgia - MyDay is launching as the official distributor of AMSCAN from 2019.
Live as a marketing tool and an unprecedented live stream launched by Livetag
Sharing information has become smoother and more versatile in today’s technological world. Recently, live streaming, an online streaming media has become especially popular.
Theme and program of Caspian Energy Forum Tbilisi – 2019 changed
“The 8th International Caspian Energy Forum Tbilisi – 2019, scheduled for June 21, will focus on the development of the Azerbaijan-Georgia relations in the field of economy and energy”,
Misunderstanding over Poti deep sea ports
There was misunderstanding around deep sea ports in Georgia – in Poti.
High demand for dollars or the investment decline – Why Georgian Lari depreciates
$1 equals GEL 2,7470 in the official rate set by the National Bank of Georgia (NBG).
PSP Group confirms negotiations regarding purchasing of GEO Hospitals
PSP Group confirms negotiations regarding purchasing of GEO Hospitals.
New life to be given to Dashbashi Canyon
Georgia’s Agency of Protected Areas is planning to give new life to Dashbashi Canyon in Tsalka (southeastern Georgia).
Who is constructing “Khadori 3” Hydropower Plant in Pankisi Gorge?
Clashes broke out in Pankisi Gorge, Georgia’s northeastern region between special forces and residents
Business Positive – Successful radio program from Radio Positive
Starting point of radio program Business Positive is to meet interesting people, communicate with them and deliver information that is interesting for the audience.
A factory of electric vehicles to be built in Kutaisi
Prime Minister Mamuka Bakhtadze stated that a factory of electric vehicles will be built in Kutaisi at the presentation of the Aigroup business group.
Qvevri-shaped hotel complex to be built in Telavi
A Qvevri-shaped hotel complex is scheduled to be built in the village of Shalauri in Telavi, Kakheti (east part of Georgia).
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
17.09.2019
18.09.2019
USD
1
USD
2.9608
2.9626
EUR
1
EUR
3.2699
3.2657
GBP
1
GBP
3.6874
3.6745
RUB
100
RUB
4.6206
4.6163
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
USD
1
USD
2.9626
EUR
1
EUR
3.2657
GBP
1
GBP
3.6745
RUB
100
RUB
4.6163
September 2019
Mon Tue Wed Thu Fri Sat Sun
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30