“Populus” – Unique wooden handbags created by Georgian students
06 April, 2016
“Populus” – Unique wooden handbags created by Georgian students
Recently, three Georgian students created a brand of handbags that are unprecedented in the world. The bags are made of wood, felt, laces and embroideries with Georgian traditional ornaments. Businesspressnews has contacted the author of the idea, Tina Osadze, who spoke about her new enterprise. She works together with Mariam Siordia, the student of Ilia University’s Culture Management department and Davit Vazagashvili, a student of Georgian Academy of Arts.

The idea of creating a brand and the accents

“The idea
arose about 5-6 months ago, when I saw FabLab equipment and how people worked there. After that, I decided that it would be nice to make wooden handbags. Nobody had anything similar then. Later I spoke to my friend. She had been doing embroideries for a long time and her works were exhibited several times. I too had some kind of experience in that field. So we decided to produce wooden handbags, which would be decorated with embroidered and knitted details. We chose national embroideries, namely Khevsurian ones, because we thought that would sell better and it would be more interesting for the tourists as well. Most of the foreigners think that the products with local peculiarities are very interesting. Later we added more details. We had a very good opportunity to begin our enterprise with FabLab and so we registered. In 2016, at the end of January, we began to work. It has been a month already and we even had our first trade exhibition on March 8, at Tbilisi Mall. Mariam Siordia and Davit Vazagashvili are my co-workers.”
geotv.ge
Start-up capital

“We began to operate with self-funding. We had no sponsor and our start-up capital was 400 GEL.”

The first prototype

“We worked on the first prototype so hard and spent so much time perfecting it that when on the first exhibition someone bought that first bag, I was nearly heartbroken. Generally I was very nervous. Each bag takes lots of energy and time. That is why it is always hard when you see someone taking it, even if they pay money. I try to calm myself down by thinking that these bags are produced for other people after all. Our first bag was bought by an American man who then sent it to his mother in New-York.”
geotv.ge
Populus

“'Populus' is a Latin word meaning a poplar. In the beginning, when we were thinking about the name, we did not want to use an English word ‘wood’, because generally, a majority of products that are made of wood, are named in English. So we later decided to use a Latin word.”

Brand, authors and emotion

“For us, this is art and our way of self-expression. Each finished model adds to our motivation and we want to do more. As for satisfied customers, they triple our energy. I began to work on the felt long time ago. When I was studying at school, I prepared myself for trade exhibitions. I made different items from felt, including necklaces, hair-slides etc. That was exactly what I wanted to do and what gave me pleasure. So, when we began to use wood and felt, we discovered that it gives us even more pleasure. At first, we did not think the wood would be so practical and flexible, but our product exceeded our own expectations.”
geotv.ge
Working material and quality

“Our bags are completely made of wood and we use felt only as lining. Apart from that we use Khevsurian embroideries and we have details of laces as well. We even used leather on one of the models, which raised great interest. But most important thing is the quality and we are really proud of that. There is absolutely no risk factor for this bag to break, in spite of the fact that it is completely made of wood. At first we used veneer, but now we use beech. Our product is hand-made and it is a national brand.”

Selling and prices

“We have already made close to 40 bags but we did not sell them all. It has been about a month since we began the selling process. We work a lot because every little detail matters. At this stage, the lowest price is 69 GEL and the highest - 99 GEL. However, in the future, we are going to improve materials, as well as the quality of the bags and the prices will also be higher.”
geotv.ge
Future plans

“At present, the three of us continue working, but in the future we will have to add more people. I study at the university and also have another job. Mariam and David are students too and we do not have very much of free time. So we won’t be able to make these bags in high quantities.”

Wooden bags on the world market

“There are no bags that are similar to ours in the world. We create sketches ourselves. It has been nearly 10 years since wooden bags are quite popular in Germany and Greece, but they are very different from what we are doing.”
geotv.ge
Advice to the young people

“If you have an idea but have no courage to begin, forget everything and just begin to do it. If you do what you really like to do, you will be successful. We did exactly that. We do what we love to do and first of all it’s the process that gives us a great pleasure.”

By Tamar Korkotashvili

Related Stories:

Handbags with light – Stylish innovation by Georgian students

Innovative wooden watches made by Georgian students


Georgian eyewear to be sold in Spain
Print
Other Stories
Starbucks regional operator enters Georgian market
A world-famous American coffee company and coffeehouse chain Starbucks enters Georgian market.
Third wave of Fuckup Nights coming to  Fabrika, Tbilisi
Tbilisi Startup Bureau and Impact Hub Tbilisi continue the series of events.
H&M opens its second store in East Point,Tbilisi
The world’s one of the largest international clothing brands, H&M is opening its second store in Tbilisi, Georgia.
Blockchain & Bitcoin Conference Georgia 2018: Mining, Crypto Business and Regulation in Georgia
On June 20, Tbilisi will host the main crypto event of Georgia – Blockchain & Bitcoin Conference Georgia 2018.
Wizz Air launches regular flights to Spain, France, Czech, Italy and Greece
Hungarian low-cost airline Wizz Air has performed first Kutaisi-Athens-Kutaisi flight from Kutaisi International Airport.
H&M clothes to be manufactured in Georgia from May
H&M clothes will be manufactured in Georgia from May 17, 2018.
Fuckup Nights is back with new series of events
Tbilisi Startup Bureau and Impact Hub Tbilisi continue the series of the events Fuckup Nights Tbilisi.
Georgia among the top trade reformers in the region according to UNECE study
United Nations Economic Commission for Europe has recently published a research, according to which Georgia stands among the top trade reformers
GREEN DIAMOND - Construction complex that delivers apartments early
The construction complex Green Diamond continues to surprise future residents in Tbilisi with unprecedented results.
Number of tourists in Georgia's mountain resorts increased by 491% since 2012
The mountain resort development company under the Ministry of Economy and Sustainable Development
The most large-scale projects implemented in Georgia
Big budget projects – this is one of the main prerequisites for the development of the country.
Fruitful partnership of the Welcome to Georgia! National Tourism Award and Bank of Georgia continues
Welcome to Georgia! National Tourism Awards and Bank of Georgia are celebrating three years of fruitful partnership
Fuckup nights is coming to Tbilisi - Famous Georgian entrepreneurs unveil their stories
Sometimes, the best stories start with wrong decisions. For those who are interested in hearing these stories,
Medieval and once abandoned Mutso village in Khevsureti being rehabilitated
The rehabilitation and maintenance works are being carried out in Georgia’s once abandoned historic village of Musto
H&M, Mango, Zara, Benetton clothes to Be manufactured in Georgia
H&M, Mango, Zara, Coast, Colveta, United Colors of Benetton, and Oasis brand clothes will be manufactured in Georgia.
Country’s tourist boom - Georgia is  a new travel destination for western European tourists
Georgia has always been an appealing country for tourists, yet over the recent years its popularity has sharply increased
What Imeli building and place where first OSCARS ceremony was held have in common
Over recent years, the popularity of Georgia as a tourist destination has sharply increased.
Georgian graduate of Harvard launches an artificial intelligence company in the US
The role of artificial intelligence is increasing year by year throughout the world.
From Soviet Union to modern cities –Tbilisi, Baku, Yerevan and their skyscrapers
Tbilisi, Baku, Yerevan – the capital cities of the three post-soviet countries,
Georgia's foreign trade turnover increased by 16.3 % in January-February
Georgia's foreign trade turnover increased by 16.3 % in January-February of 2018 y/y,
Perfection has no limits – New generation Camry already available in Georgia
''We wanted to stir people's souls with the next generation Camry, so we've laid out the concept of a new sedan
EBRD Director : Investors are really interested in Georgia
Investors are really interested in Georgia, - Bruno Balvanera, EBRD Director for the Caucasus, Moldova and Belarus, has told reporters.
Georgian natural kvevri wines showcased at RAW WINE fair in London
Georgian wines, in particular made with Kvevri technology, are gaining more and more popularity internationally.
Minister of Economy says most direct foreign investments was made in Georgia in 2017
According to the statement of the First Vice Premier and Minister of Economy and Sustainable Development,
IMF names Georgia’s tax reform as one of the most effective in the world
The IMF (International Monetary Fund) names Georgia among the top 5 countries that implemented the most effective tax reform,
PHOTO OF THE DAY
Exchange Rates
GEL Exchange Rate
Convertor
21.07.2018
22.07.2018
USD
1
USD
2.4417
2.4417
EUR
1
EUR
2.8436
2.8436
GBP
1
GBP
3.1813
3.1813
RUB
100
RUB
3.8430
3.8430
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
USD
1
USD
2.4417
EUR
1
EUR
2.8436
GBP
1
GBP
3.1813
RUB
100
RUB
3.8430
July 2018
Mon Tue Wed Thu Fri Sat Sun
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31