Georgian philologist runs kiwi plantations in Samegrelo
04 May, 2016
Georgian philologist runs kiwi plantations in Samegrelo
A philologist by profession, she set up kiwi plantations in Samegrelo’s village of Zemo Etseri in 2011 and USD 200 000 investment has now become ten times more.

Nana Tordia is a Georgian philologist specialized in German and Russian languages, but she is also a very successful businesswoman who owns the company called Gemuani.

After a year in Tbilisi State University, she went to Russia where she continued studying at the Moscow State Institute of International Relations. After that, she
studied management in Germany and went to the USA where she lived and worked for years. She says all this gave her huge experience and eventually gave her the ability to correctly analyze her life. In spite of the fact that most of her time had been spent in different countries, she had never thought of settling abroad. She has always dreamed of returning to Georgia and using her knowledge in her home country.

- I always wanted to be able to proudly say that I am from Georgia and I wanted my children to be proud of that too.

- When did you begin to think about your own business and why did you choose kiwi plantations?


- Me and my father began this thing together. My father is originally from Samegrelo. It took us quite a long time to make up our minds about what could we do. We always wanted to have our own family business. So, when you talk about beginning your business in urban areas, the first thing that comes to mind is the agriculture. We had a plot, we knew locals very well and we also knew that there was a very high unemployment rate in the region. After further examinations, we found out that there is quite a big deficit of kiwis at the world market, while we have very good climatic conditions for these fruits. So, in 2011 our idea and business plan were finally implemented.
geotv.ge

- Were you actively involved in every issue from the very beginning?


- Not very actively, but I made all the important decisions. It’s been two years already since I becae actively involved. It is very necessary to have a very close contact with your own business. Otherwise, you cannot achieve maximal results. During these two years, our management became more stable and I already do everything without anyone’s help. We have this plantation and we are very proud of it.

- Difficulties, problems…


- Generally, agriculture is not an easy field. There are too many risks, including economic and social, as well as natural factors. However, this field is also very interesting. Sometimes you want to do something you don’t quite understand, but if you are strong and painstaking enough, there is nothing you cannot achieve.

- You have lived and worked in many countries and many other fields. Can you say that agricultural business is comfortable enough for you?


- I’ve worked as a philologist as well as in aviation, analytical center and I even was a public employee. However, now I always say that the agriculture is the place where I feel as if I am at home.

- How did you achieve success and what are your future plans?

- Last year we worked hard on standardization and we achieved a particular success: we received Global Gap international certificate as part of USAID-REAP program, which means we are now a very reliable company. This is a huge step forward. Now we plan to sell our products primarily in Georgia and only then we will think of exporting abroad. Besides, we plan to build a new fruit processing factory.

By Kristine Gamtenadze

Related Stories:

Georgian student to start a strawberry greenhouse enterprise


European market needs indefinite amount of Georgian blackberries


Young entrepreneur aims to develop Georgia’s agricultural sector
Print
Other Stories
PSP Group confirms negotiations regarding purchasing of GEO Hospitals
PSP Group confirms negotiations regarding purchasing of GEO Hospitals.
New life to be given to Dashbashi Canyon
Georgia’s Agency of Protected Areas is planning to give new life to Dashbashi Canyon in Tsalka (southeastern Georgia).
Who is constructing “Khadori 3” Hydropower Plant in Pankisi Gorge?
Clashes broke out in Pankisi Gorge, Georgia’s northeastern region between special forces and residents
Business Positive – Successful radio program from Radio Positive
Starting point of radio program Business Positive is to meet interesting people, communicate with them and deliver information that is interesting for the audience.
A factory of electric vehicles to be built in Kutaisi
Prime Minister Mamuka Bakhtadze stated that a factory of electric vehicles will be built in Kutaisi at the presentation of the Aigroup business group.
Qvevri-shaped hotel complex to be built in Telavi
A Qvevri-shaped hotel complex is scheduled to be built in the village of Shalauri in Telavi, Kakheti (east part of Georgia).
Georgian designers presented at Fashion World Tokyo 2019
The products of 11 Georgian designers are showcased at Fashion World Tokyo 2019,
Silknet raises $200 million in Eurobond issue
27 March 2019 - JSC Silknet (“Silknet”), one of Georgia’s leading telecommunications operators, has successfully priced a debut $200 million 5-year 11% senior unsecured bonds issue (the “Notes”).
Pistachio trees will be planted in Georgia
Dozens of hectares of Pistachio are planned to be planted in Georgia this year.
Toyota Safety Sense and Hybrid Technology
Toyota Caucasus, has presented two new models the 5th generation RAV4 and the 12th generation Corolla at Rustavi International Motorpark, several days ago.
Bidzina Ivanishvili “became number one oppressor of businesses in Georgia” - ICC Georgia chairman Fady Asly
Mr. Ivanishvili promised the business community to protect them from harassment and pressure, unfortunately his words died with the sunset of that day
The best brands of Belarus will be exhibited on a large-scale exposition in Tbilisi
"The Belarusians like to come to Georgia to relax near the sea in Batumi as well as to stay in sunny Kakhetia."
Don’t treat business like a hooker! - Georgian businessman Vasil Soprpmadze addresses politicians
Businessman Vasil Sopromadze, founder of the company "Fresco", addresses politicians
RAV4 No Compromise and Corolla Set to Impress – Two New Cars Presented by Toyota
Toyota Caucasus, the company constantly aspiring to greatness, has presented two new models the 5th generation RAV4 and the 12th generation Corolla.
Mamuka Khazaradze quits TBC bank, does not sell the TBC Bank share
I made a decision to leave TBC bank where I spent 27 years of my life
10 Reasons to buy an apartment in the suburbs
There is a tendency for Tbilisi dwellers to move from central parts of the capital to the suburbs.
Georgian citizens are granted the right to work in France
The French Embassy in Georgia made remarks on granting Georgian citizens the right to work in France
The New York Times: Bitcoin declines but Georgia still bet on it
The New York Times has recently published an article about reasons, challenges and causes of generating Bitcoin in the former Soviet country Georgia.
EU to allocate € 13 billion for Eastern Partnership countries, including Georgia
The European Union together with the World Bank plans to allocate investment worth € 13 billion for infrastructure projects in the Eastern Partnership countries.
Anaklia Port and its importance for Georgia
In 2016, Anaklia Development Consortium was authorized to launch the construction of Anaklia Port.
Cryptocurrency mining threatens electrical network in Abkhazia
In the breakaway region of Akbhazia rampant cryptocurrency mining is threatening the shaky electrical network, reports an article of the news portal EuroNet.
Caucasus Wine University to be opened in Gurjaani
In the Kakheti region a new viticulture campus of the Caucasus University is in the process of planning.
Photos describing life of the poorest in Georgia
Fight with poverty should be among top priorities of every government in every country.
Training farmers to rescue the organic hazelnut production in Georgia
Even drizzling rain and unpleasant gusts of wind can’t prevent the farmers from coming and participating in the agricultural training.
Bleak times for organic farmers in Georgia – but there is hope
Organic hazelnut production is a delicate plant in Georgia that has emerged just a couple of years ago. Various pests, among them the Asian stink bug Parosana, trouble hazelnut farmers and menace their livelihood – even before their businesses could really take off.
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
22.05.2019
23.05.2019
USD
1
USD
2.7676
2.7676
EUR
1
EUR
3.0848
3.0848
GBP
1
GBP
3.5135
3.5135
RUB
100
RUB
4.2905
4.2905
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
USD
1
USD
2.7676
EUR
1
EUR
3.0848
GBP
1
GBP
3.5135
RUB
100
RUB
4.2905
May 2019
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31