Georgian philologist runs kiwi plantations in Samegrelo
04 May, 2016
Georgian philologist runs kiwi plantations in Samegrelo
A philologist by profession, she set up kiwi plantations in Samegrelo’s village of Zemo Etseri in 2011 and USD 200 000 investment has now become ten times more.

Nana Tordia is a Georgian philologist specialized in German and Russian languages, but she is also a very successful businesswoman who owns the company called Gemuani.

After a year in Tbilisi State University, she went to Russia where she continued studying at the Moscow State Institute of International Relations. After that, she
studied management in Germany and went to the USA where she lived and worked for years. She says all this gave her huge experience and eventually gave her the ability to correctly analyze her life. In spite of the fact that most of her time had been spent in different countries, she had never thought of settling abroad. She has always dreamed of returning to Georgia and using her knowledge in her home country.

- I always wanted to be able to proudly say that I am from Georgia and I wanted my children to be proud of that too.

- When did you begin to think about your own business and why did you choose kiwi plantations?

- Me and my father began this thing together. My father is originally from Samegrelo. It took us quite a long time to make up our minds about what could we do. We always wanted to have our own family business. So, when you talk about beginning your business in urban areas, the first thing that comes to mind is the agriculture. We had a plot, we knew locals very well and we also knew that there was a very high unemployment rate in the region. After further examinations, we found out that there is quite a big deficit of kiwis at the world market, while we have very good climatic conditions for these fruits. So, in 2011 our idea and business plan were finally implemented.

- Were you actively involved in every issue from the very beginning?

- Not very actively, but I made all the important decisions. It’s been two years already since I becae actively involved. It is very necessary to have a very close contact with your own business. Otherwise, you cannot achieve maximal results. During these two years, our management became more stable and I already do everything without anyone’s help. We have this plantation and we are very proud of it.

- Difficulties, problems…

- Generally, agriculture is not an easy field. There are too many risks, including economic and social, as well as natural factors. However, this field is also very interesting. Sometimes you want to do something you don’t quite understand, but if you are strong and painstaking enough, there is nothing you cannot achieve.

- You have lived and worked in many countries and many other fields. Can you say that agricultural business is comfortable enough for you?

- I’ve worked as a philologist as well as in aviation, analytical center and I even was a public employee. However, now I always say that the agriculture is the place where I feel as if I am at home.

- How did you achieve success and what are your future plans?

- Last year we worked hard on standardization and we achieved a particular success: we received Global Gap international certificate as part of USAID-REAP program, which means we are now a very reliable company. This is a huge step forward. Now we plan to sell our products primarily in Georgia and only then we will think of exporting abroad. Besides, we plan to build a new fruit processing factory.

By Kristine Gamtenadze

Related Stories:

Georgian student to start a strawberry greenhouse enterprise

European market needs indefinite amount of Georgian blackberries

Young entrepreneur aims to develop Georgia’s agricultural sector
Other Stories
Korter: Reliable housing property data in Georgia
It's not a simple job to find fresh homes. But when you use the estate choice service Korter, everything becomes distinct.
Rent a car in Tbilisi –
Are you thinking of booking the best vehicles for your next trip at a very reasonable price? If yes, then this is one of the best decisions you can ever make for yourself.
Pleasant Sunday for the whole family – Renewed Sunday’s brunch at The Biltmore Tbilisi Hotel
Summer, the season of endless fun and vacations, has ended and Tbilisi has become a usually crowded city.
GEL devalues, officials show optimism though
Devaluation of the national currency has sent shockwaves among citizens in Georgia. Officials think that the trend will return to its normal frame, though.
ProCredit Bank’s 20 years of challenges and successes in Georgia and what it means to be a responsible bank
“The bank’s 20-year long presence in Georgia was marked by many challenges and success stories.
Comments on alarming GEL devaluation
The National Bank of Georgia set a new exchange rate, according to which, dollar price became GEL 2.9507 on Tuesday.
Euronews and Silknet sign an MOU to launch “Euronews Georgia”
Euronews and Silknet, Georgia’s leading telecommunications company, are announcing the signing of an MOU in view of launching Euronews Georgia, a news channel and digital platform aimed at a Georgian-speaking audience.
Green Diamond starts to hand over flats to owners as second stage of construction finishes
Second stage of construction of Green Diamond living apartments by MAQRO Construction has finished and process of hand over of flats to owners has started.
Georgian wine tasting in the US came off excellently
Georgian wine tasting in the main cities of the US, New York, Chicago, and Boston went off excellently.
The most wanted fruits from Georgia
The fruit exportation has decreased in Georgia. According to Geostat (National Statistics Office of Georgia), this year, up until May Georgia exported 25 939 300 USD worth of fruit – 6 771 300 USD less than in 2018.
Investment Plan for Europe – Additional EUR 800 million for SMEs as EIF and ProCredit double support for innovative companies
The European Investment Fund (EIF) and ProCredit Group are providing an additional EUR 800 million to innovative small and medium-sized companies (SMEs),
Everything of comfortable life in one space – Second part of construction of one of the largest apartment complexes finished in Tbilisi
Apartment in ecologically clean environment, thousands of square meters of green yard, swimming pools, places for various sports activities, treks for walking and running, commercial spaces – all these available in one space is not a fantasy.
Batumi awarded Europe's Leading Emerging Tourism Destination 2019
World Travel Awards Europe Gala Ceremony 2019 took place on the 8th of June in Madeira, Portugal.
Coca Cola to open new factory in Georgia, will hire female drivers
Coca Cola is opening new factory in Georgia in December.
World's best party supply company now on the Georgian market
The largest party supply store in Georgia - MyDay is launching as the official distributor of AMSCAN from 2019.
Live as a marketing tool and an unprecedented live stream launched by Livetag
Sharing information has become smoother and more versatile in today’s technological world. Recently, live streaming, an online streaming media has become especially popular.
Theme and program of Caspian Energy Forum Tbilisi – 2019 changed
“The 8th International Caspian Energy Forum Tbilisi – 2019, scheduled for June 21, will focus on the development of the Azerbaijan-Georgia relations in the field of economy and energy”,
Misunderstanding over Poti deep sea ports
There was misunderstanding around deep sea ports in Georgia – in Poti.
High demand for dollars or the investment decline – Why Georgian Lari depreciates
$1 equals GEL 2,7470 in the official rate set by the National Bank of Georgia (NBG).
PSP Group confirms negotiations regarding purchasing of GEO Hospitals
PSP Group confirms negotiations regarding purchasing of GEO Hospitals.
New life to be given to Dashbashi Canyon
Georgia’s Agency of Protected Areas is planning to give new life to Dashbashi Canyon in Tsalka (southeastern Georgia).
Who is constructing “Khadori 3” Hydropower Plant in Pankisi Gorge?
Clashes broke out in Pankisi Gorge, Georgia’s northeastern region between special forces and residents
Business Positive – Successful radio program from Radio Positive
Starting point of radio program Business Positive is to meet interesting people, communicate with them and deliver information that is interesting for the audience.
A factory of electric vehicles to be built in Kutaisi
Prime Minister Mamuka Bakhtadze stated that a factory of electric vehicles will be built in Kutaisi at the presentation of the Aigroup business group.
Qvevri-shaped hotel complex to be built in Telavi
A Qvevri-shaped hotel complex is scheduled to be built in the village of Shalauri in Telavi, Kakheti (east part of Georgia).
GEL Exchange Rate
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
October 2019
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31