BUSINESS
Georgian dried fruit company prepares to enter EU market
27 June, 2016
‘Kareli Fruit’ is preparing to enter the European Union market. The company began working on the corresponding certificate this month and in the words of its director, Giorgi Kvirikadze, the negotiations with several EU countries are underway via mediators.

‘Kareli Fruit’ owns the biggest garden of black plums and the dry fruits processing factory in Georgia. Apart from its own facilities, the company also receives the fruits from local population. The production of ‘Kareli Fruit’ has been presented at the
Georgian market for the first time this year. Dry plums and other fruits are being sold at the local supermarkets, packed in 170 and 200 gram packages.

Kvirikadze says 100-gram packages of dry fruits will be available from this July. In his words, the dry fruits produced in Kareli are much cheaper than the similar products imported from other countries. The price of 200-gram package is about 2.5-3 GEL (on average, a little more than 1 US Dollar).

IN the near future, Kareli Fruits plan to produce dry peaches. Kvirikadze says USD 30 000 worth installations are already ordered.

The factory is located in the village of Samtsverisi, Kareli Municipality and the total investments amount to more than one million GEL that equals about USD 500 000.

By Kristine Gamtenadze

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