EBRD launches new project to support agrotourism development in Georgia
12 February, 2018
EBRD launches new project to support agrotourism development in Georgia
The European Bank for Reconstruction and Development (EBRD) has initiated a training program to support the agritourism sector in Georgia. Mukhrani, a historical lowland district in eastern Georgia, has been selected as a pilot area for the project. The EBRD has appointed Tourism Development International (TDI), an Irish company which provides consultancy advice for the tourism industry, to implement the project.

According to the managing director at TDI, Peter Mac Nulty, Mukhrani has significant tourism potential for the development of
Georgia’s agribusiness sector and agritourism.
geotv.ge
Mukhrani

A newsletter about Mukhrani’s tourism and agritourism potential, created by the TDI, says that opportunities exist in hospitality and traditional food production, particularly for women and youth.

In 2016, the Foundation for Regional Economic Development of Mukhrani commissioned TDI to prepare a Tourism Development Plan for Mukhrani Village. The consultants concluded that Mukhrani has significant untapped tourism potential.

The analysis of a pilot area was conducted for the Tourism Development Plan for Mukhrani, and highlights the potential opportunities for Mukhrani in agritourism along with challenges to be addressed.
geotv.ge
Mukhrani.Photo courtesy Badri Vadachkoria

As the analysis show, Mukhrani’s strengths and advantages are as follows:

Center of food production/agrarian economy
Natural environment
Friendliness/hospitality of host community
Community support for tourism, traditions and culture e.g. wrestling

On the other hand, Mukhrani have some weaknesses as well such as:

Lack of awareness/destination identity
Lack of ‘market-ready’ attractions
Very limited accommodation/restaurants base
Limited visitor facilities i.e. toilets, information, visitor information/orientation
Lack of tourism knowledge and skills
Lack of tourism training
Current unsafe food hygiene practices
geotv.ge
Vineyard in Mukhrani. Photo courtesy Badri Vadachkoria

According to the newsletter, growing market of active, wealthy, independent travellers looking for alternative holiday experiences is one of the opportunities for Mukhrani.

The authors of the study believe that the proximity of Mukhrani to Mtskheta, one of the oldest cities of Georgia which represents existing tourism hub and UNESCO World Heritage Site coupled with the fact that Mukhrani is on the national wine tourism route creates additional opportunities to Mukhrani.
geotv.ge
Mtskheta

On the other hand, lack of awareness of the region and lack of capacity to respond to market opportunities e.g. accommodation and visitor facilities are the main threats for Mukhrani, the newsletter says.

As for Mukhrani community feedback, TDI conducted a telephone survey with representatives of the Mukhrani community in December 2017. The survey identified strong interest in tourism with many respondents interested in launching their own agritourism business.

Mukhrani citizens are also interested in capitalising on their strong food traditions by selling agricultural produce to visitors (both tourists and locals) and running restaurants offering traditional Georgian dishes.

There is also strong interest in providing tours, guiding services and transport services.

The main challenges facing potential beneficiaries wishing to work in tourism are lack of experience of the tourism sector, in addition to lack of information.
geotv.ge
Mukhrani Fortress

The poor condition of Mukhrani’s infrastructure and lack of finances are also identified as significant issues, reveals the surveyYet majority of respondents want to receive training in business operation, sales and marketing, finance and funding, and customer care. There is also a strong desire for training on food safety and standards.

The next newsletter will be issued in mid-February. Also, the TDI is organising a Beneficiary Forum on February 28, where further details will be provided about the second newsletter.
geotv.ge
Mukhrani valley. Photo courtesy Sky Travel

Mukhrani is a historical district in eastern Georgia, currently within the borders of Mtskheta-Mtianeti region, north of the town of Mtskheta. It lies within the historical borders of Kartli Region, bounded by the Mtkvari River, and its two affluents: Ksani and Aragvi.

Strategically located on major transit routes traversing ancient and medieval Georgia, easily irrigable and fertile, Mukhrani was an economically advanced area and, in some sense, a link between Kartli’s lowland and highland districts.

Related stories:

EU supported rural development project is launched in Khulo Municipality

How to attract young people to choose agriculture over university

Young farmers and the EU reviving Georgian agriculture

Print
Other Stories
Georgian citizens are granted the right to work in France
The French Embassy in Georgia made remarks on granting Georgian citizens the right to work in France
The New York Times: Bitcoin declines but Georgia still bet on it
The New York Times has recently published an article about reasons, challenges and causes of generating Bitcoin in the former Soviet country Georgia.
EU to allocate € 13 billion for Eastern Partnership countries, including Georgia
The European Union together with the World Bank plans to allocate investment worth € 13 billion for infrastructure projects in the Eastern Partnership countries.
Anaklia Port and its importance for Georgia
In 2016, Anaklia Development Consortium was authorized to launch the construction of Anaklia Port.
Cryptocurrency mining threatens electrical network in Abkhazia
In the breakaway region of Akbhazia rampant cryptocurrency mining is threatening the shaky electrical network, reports an article of the news portal EuroNet.
Caucasus Wine University to be opened in Gurjaani
In the Kakheti region a new viticulture campus of the Caucasus University is in the process of planning.
Photos describing life of the poorest in Georgia
Fight with poverty should be among top priorities of every government in every country.
Training farmers to rescue the organic hazelnut production in Georgia
Even drizzling rain and unpleasant gusts of wind can’t prevent the farmers from coming and participating in the agricultural training.
Bleak times for organic farmers in Georgia – but there is hope
Organic hazelnut production is a delicate plant in Georgia that has emerged just a couple of years ago. Various pests, among them the Asian stink bug Parosana, trouble hazelnut farmers and menace their livelihood – even before their businesses could really take off.
Hybrid car imports are going through the roof in Georgia
Thanks to their fuel economy, the popularity of hybrid cars is increasing in Georgia, where fuel affordability is low and prices for fuel are unstable.
The New Year offer from MAQRO Construction - Apartments with unbelievable discounts and the parking spaces for FREE!
Location, green yard, spaces for various needs, experience of the construction company and parking space are the main important criteria for potential buyers of apartments.
Interview with the co-founder of Kiwi Vegan Café – the first vegan place in Tbilisi
Behind the Kiwi Vegan Café stands a group of activists who wants to raise Georgian’s awareness for animal rights and welfare.
Biblusi opens first shop for tourists - Georgian
The largest book shop in Georgia Biblusi opens the first shop specially designated to the needs and interests of tourists and named it Georgian.
Georgia improves by five ranks in the Prosperity Index
In the overall Prosperity Index rankings, Georgia has climbed by 5 positions from 85 to 80 when compared to last year. As such, Georgia is the best performing country in the CIS zone.
The future is bright for electric cars in Georgia
The numerous hybrid cars in the streets of Tbilisi cannot be overlooked. Entrepreneur Sulkhan Gvalia calls them “pagers”, referring to the predecessor of mobile phones.
Georgia’s fight against the big tiny enemy – Asian Parosana
It’s a tiny creature, but the harm it did to the Georgian agriculture sector was and still is immense.
New cable route: from Kobi to Gudauri in 15 minutes
On the 15th of December, cable transport is scheduled to be opened connecting Kobi and Gudauri.
Tourist boom in Gudauri – majority of hotels are booked by foreigners
Gudauri is among the most popular winter resorts in Georgia.
Medical tourism increases in Georgia
In the last 9 months, Georgia was visited by 19 500 foreigners for medical and recovery purposes.
Doing business in Georgia has become easier than in America
According to the Doing Business 2019 report published by the World Bank, Georgia ranked 6th among 190 countries in terms of simplicity of doing business. This was an improvement over two ranks compared to last year.
Problems that foreigners frequently face in Georgia
The importance of Georgia as a tourism hub is growing year after year.
Tbilisi TV Broadcasting Tower – Better than the Eiffel Tower?
It is planned to renovate the Tbilisi TV Broadcasting Tower, one of the landmarks in the capital.
Georgian Fusion Menu by The Biltmore Hotel Tbilisi
5,895,914 international visitors have visited Georgia between January and August of 2018. Compared to the previous year the number has increased by 12.2 per cent.
Advertising of gambling and lucrative games may become banned in Georgia
Advertising of gambling and lucrative games may become banned in Georgia. Those who violate the new rule would be fined GEL 10 000.
Lebanese café-lounge Beirut opens in Tbilisi
What is necessary to organize an unforgettable event? – Fun, emotions, lots of surprises, good music and delicious menu.
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
16.02.2019
17.02.2019
USD
1
USD
2.6413
2.6413
EUR
1
EUR
2.9791
2.9791
GBP
1
GBP
3.3851
3.3851
RUB
100
RUB
3.9608
3.9608
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
USD
1
USD
2.6413
EUR
1
EUR
2.9791
GBP
1
GBP
3.3851
RUB
100
RUB
3.9608
February 2019
Mon Tue Wed Thu Fri Sat Sun
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28