EBRD launches new project to support agrotourism development in Georgia
12 February, 2018
EBRD launches new project to support agrotourism development in Georgia
The European Bank for Reconstruction and Development (EBRD) has initiated a training program to support the agritourism sector in Georgia. Mukhrani, a historical lowland district in eastern Georgia, has been selected as a pilot area for the project. The EBRD has appointed Tourism Development International (TDI), an Irish company which provides consultancy advice for the tourism industry, to implement the project.

According to the managing director at TDI, Peter Mac Nulty, Mukhrani has significant tourism potential for the development of
Georgia’s agribusiness sector and agritourism.
geotv.ge
Mukhrani

A newsletter about Mukhrani’s tourism and agritourism potential, created by the TDI, says that opportunities exist in hospitality and traditional food production, particularly for women and youth.

In 2016, the Foundation for Regional Economic Development of Mukhrani commissioned TDI to prepare a Tourism Development Plan for Mukhrani Village. The consultants concluded that Mukhrani has significant untapped tourism potential.

The analysis of a pilot area was conducted for the Tourism Development Plan for Mukhrani, and highlights the potential opportunities for Mukhrani in agritourism along with challenges to be addressed.
geotv.ge
Mukhrani.Photo courtesy Badri Vadachkoria

As the analysis show, Mukhrani’s strengths and advantages are as follows:

Center of food production/agrarian economy
Natural environment
Friendliness/hospitality of host community
Community support for tourism, traditions and culture e.g. wrestling

On the other hand, Mukhrani have some weaknesses as well such as:

Lack of awareness/destination identity
Lack of ‘market-ready’ attractions
Very limited accommodation/restaurants base
Limited visitor facilities i.e. toilets, information, visitor information/orientation
Lack of tourism knowledge and skills
Lack of tourism training
Current unsafe food hygiene practices
geotv.ge
Vineyard in Mukhrani. Photo courtesy Badri Vadachkoria

According to the newsletter, growing market of active, wealthy, independent travellers looking for alternative holiday experiences is one of the opportunities for Mukhrani.

The authors of the study believe that the proximity of Mukhrani to Mtskheta, one of the oldest cities of Georgia which represents existing tourism hub and UNESCO World Heritage Site coupled with the fact that Mukhrani is on the national wine tourism route creates additional opportunities to Mukhrani.
geotv.ge
Mtskheta

On the other hand, lack of awareness of the region and lack of capacity to respond to market opportunities e.g. accommodation and visitor facilities are the main threats for Mukhrani, the newsletter says.

As for Mukhrani community feedback, TDI conducted a telephone survey with representatives of the Mukhrani community in December 2017. The survey identified strong interest in tourism with many respondents interested in launching their own agritourism business.

Mukhrani citizens are also interested in capitalising on their strong food traditions by selling agricultural produce to visitors (both tourists and locals) and running restaurants offering traditional Georgian dishes.

There is also strong interest in providing tours, guiding services and transport services.

The main challenges facing potential beneficiaries wishing to work in tourism are lack of experience of the tourism sector, in addition to lack of information.
geotv.ge
Mukhrani Fortress

The poor condition of Mukhrani’s infrastructure and lack of finances are also identified as significant issues, reveals the surveyYet majority of respondents want to receive training in business operation, sales and marketing, finance and funding, and customer care. There is also a strong desire for training on food safety and standards.

The next newsletter will be issued in mid-February. Also, the TDI is organising a Beneficiary Forum on February 28, where further details will be provided about the second newsletter.
geotv.ge
Mukhrani valley. Photo courtesy Sky Travel

Mukhrani is a historical district in eastern Georgia, currently within the borders of Mtskheta-Mtianeti region, north of the town of Mtskheta. It lies within the historical borders of Kartli Region, bounded by the Mtkvari River, and its two affluents: Ksani and Aragvi.

Strategically located on major transit routes traversing ancient and medieval Georgia, easily irrigable and fertile, Mukhrani was an economically advanced area and, in some sense, a link between Kartli’s lowland and highland districts.

Related stories:

EU supported rural development project is launched in Khulo Municipality

How to attract young people to choose agriculture over university

Young farmers and the EU reviving Georgian agriculture

Print
Other Stories
Memorandum of Understanding to be signed between Georgia and Malaysia
According to the Georgian Ambassador to Malaysia Nikoloz Apkhazava, Georgia plans to sign a Memorandum of Understanding (MoU) with Malaysia.
“Blauenstein Georgia” due to expand in Georgia
“Blauenstein Georgia” is planning to open more shops in Georgia. It is an agriculture company that sells meat products, meat and convenience food.
The amount of Direct Foreign Investment rises in Georgia
According to the information of the National Statistics Office of Georgia, the amount of direct foreign investment in Georgia has risen
It’s going to get  harder for foreigners to get residence permit in Georgia
It’s going to get harder for foreigners to get permit of residence in Georgia.
Mziuri Park in Tbilisi to be renovated soon
It was the dream of prominent Georgian writer Nodar Dumbadze that when the original Mziuri park was constructed and opened in 1892 that it should be a park for children,
Winemakers to produce Kvanchkara in its place of origin - Racha
Khvanchakara is a semi-sweet Georgian red wine which originates from Racha, in the western part of Georgia. Kvanchkara is made of two types of grape Mujuretuli and Aleksandrouli.
The level of Georgian wine and Chacha exported has increased
The National Wine Agency of Georgia has recently published statistical information about the level of Georgian wine and Chacha exported between January and July, 2018.
New fire engines to be Manufactured in Georgia
The Acting Head of the Emergency Management Agency Shalva Khutsishvili said that the old Zili fire engines (which were made in the USSR) will be phased out and replaced with new ones, manufactured in Georgia.
Georgia witnesses a record number of tourists
The Georgian National Tourism Administration publishes statistical information about international visits to Georgia.
Canadian businessman plans to build a hotel in Bakhmaro
Canadian businessman Vadim Malishev plans to build a hotel in Bakhmaro resort, Guria, in the western part of Georgia.
Coffee Factory will open in Tbilisi in October
The first coffee factory (which will be located on the Kakheti highway) in Tbilisi will open in October.
Places in Georgia where real estate is the most expensive
The real estate market in Georgia is growing annually. In Tbilisi as well as other regions of Georgia new developments are increasingly taking place.
How much does a vacation cost in Tbilisi?
It is the middle of summer and those who have not yet taken a vacation are looking for an appropriate place for sure!
The price for extreme sports in Georgia
Georgia offers a variety of options to extreme sport lovers.
The number of Georgians who own property abroad increases
The number of foreign properties owned by Georgians is increasing.
How much does Taxi cost in Tbilisi?
Stories how Taxi drivers try to deceive passengers and charge them with more money than they should pay are known for everybody all over the world.
What are the highest paid areas in Georgia
According to the data collected by the National Statistics Office of Georgia in the first quarter of 2018 the highest paid jobs in Georgia are found in the financial and insurance fields.
The procedures for exportating Georgian wine to Japan will be simplified
According to the National Wine Agency (the NWA), 4 Georgian laboratories have been added to the list of foreign laboratories registered in Japan, which will significantly simplify Georgian wine import procedures in Japan.
Foreign debt of Georgia amounts to $17.5 billion
The gross external debt of Georgia amounted to 17.5 billion USD (42.2 billion GEL) as of 31st March 2018
New glamour tent hotel is open in Ambrolauri, Racha
There are plenty of beautiful places in Georgia, thanks to its geographic location. One of the most beautiful mountain cities in Georgia - Ambrolauri is located in Racha
UNICEF - Georgia’s economy grows in 2017
Georgia’s economy rebounded in 2017 on the back of strong export performance, fast growing tourism,
What steps Georgian products need to take for entering the EU
Deep and Comprehensive Free Trade Agreement (DCFTA) is an essential part of the Association Agreement with the EU
Starbucks regional operator enters Georgian market
A world-famous American coffee company and coffeehouse chain Starbucks enters Georgian market.
Third wave of Fuckup Nights coming to  Fabrika, Tbilisi
Tbilisi Startup Bureau and Impact Hub Tbilisi continue the series of events.
H&M opens its second store in East Point,Tbilisi
The world’s one of the largest international clothing brands, H&M is opening its second store in Tbilisi, Georgia.
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
20.08.2018
21.08.2018
USD
1
USD
2.5779
2.5779
EUR
1
EUR
2.9344
2.9344
GBP
1
GBP
3.2752
3.2752
RUB
100
RUB
3.8267
3.8267
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
USD
1
USD
2.5779
EUR
1
EUR
2.9344
GBP
1
GBP
3.2752
RUB
100
RUB
3.8267
August 2018
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31