BUSINESS
Perfection has no limits – New generation Camry already available in Georgia
13 March, 2018
''We wanted to stir people's souls with the next generation Camry, so we've laid out the concept of a new sedan that masters the virtues of performance and practicality, while making our customers physically and spiritually feel the driving experience.'

'In developing this car from the ground up, we have paid particular attention to driving dynamics and overall vehicle performance that elevates the Camry driving experience to an all-new level.' That is how Masato Katsumata, global chief engineer for Camry,
who introduced the car to the journalists of Caucasus Region (Georgian, Armenian and Azerbaijani journalists), evaluates new Toyota Camry 2018.

“I am very happy to be here in Georgia and present to you new generation Camry. As you may know, Camry has been the leader of the segment throughout the years. The choice of the millions of customers have been based on the rational value of the car : Quality, Durability, Reliability, High residual value and so etc.
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However, the requirements of the market change time to time. Nowadays, the emotional value of the car become more important among drivers. This is why, the New generation Camry went through the unprecedented changes.

I can talk a lot about it, but the best way to evaluate the car is to test it. So, test the new Camry yourselves and feel the emotions that it offers to the customers”, with these words Katsumata san presented the new Camry to the journalists at the Rustavi International Motorpark. The presentation was shortly followed by the test-drive.

At the first stage, 7th and 8th generation Camry was tested on the short track with barriers. While testing the 7th generation new Camry, you realize that the instant brake or slalom way are not big difficulties for you and your car. However, they are still little bit uncomfortable for you. In new Camry, maneuvering, movement comfort and brake system are significantly improved.

As for the long track, we have tested new Camry with 3,5 and 2,5 liter capacity engines along the cars of the same segment and class, but produced by another brands.

The difference between the cars is significant. Camry – this is the model of the car which gives you the feelings of lightness, softness, comfort and luxury.
While driving the new Camry with 3,5 liters capacity engine on the long track, you realize what the phrase “status car” means.

8th generation Camry is the first car which fully considers the philosophy of design and engineering of the Toyota new global architecture. This is already the third car by Toyota (after Toyota Prius and Toyota CHR), which was released with TNGA philosophy, what means the increased safety level, improved dynamical features and personal characteristics.
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Initially, the development of the Camry was based on the two main things: performance and intellectual technologies. In addition with maintaining the main advantages of the brand (such as QDR – Quality, Durability, Reliability), the new Camry offers the drivers impressive interior and exterior design, safety, innovative technologies and the new levels of pleasure received from driving.

Camry became one of the most comfortable car among the Sedan cars. The car salon is equipped with the latest technologies, which unveil all necessary information about driving and help us to control all the details while driving. At the expense of the tire base increased by 50 mm, the capacity of the cabin has been also increased. The driver’s seat is lowered as well, but it does not have an effect on visibility. It has sports seats that comfortably fit the human’s body. The capacity of the trunk is also notable. The one can freely put 2 large and 2 medium size luggages inside.

The car is equipped with security system that guarantees secure driving both in the city and suburb areas. Additionally, its rigidity is increased by 30% and it has 5 earned stars in all the endurance tests.

The driving part is also significantly improved. The 3,5 liters capacity engine is completely new and it generates 301 horsepower. The noise is isolated maximally while driving.

“Toyota Caucasus” product and pricing specialist Sandro Berulava:

“Camry is youthful, aggressive, sporting and simply a good car. At this stage, we are aimed at giving the customers more emotional values and maintaining and increasing the leadership in this segment. Nowadays, Camry owns 33% share of the market. Its popularity is caused by the fact the model was officially presented 12 years ago and since then, it maintains its prestige and the image of reliability. Hence, we suppose that thanks to the new model its share will increase up to 40%”.
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Toyota Center Tegeta commercial director Giorgi Kobakhidze:

“Camry is very popular in Georgia. The expectation of the new model is very high. At this time, we have ordered about 18 cars and all of them are reserved. We suppose that at the first stage the factory cannot provide the full delivery of the product, so it is hard to predict the number of sales”.

The head of the sales department of “Toyota Center Tbilisi” Nino Gagua:

“Camry will not have the competitor among the business class sedans. The stronger engine, more abilities of maneuvering, improved settings of design and security will bring you not only a pleasure, but the feeling of being proud. This car will be presented through six complectations in Georgia and price of them will wary from $24 200 USD to $ 35 400 USD (dollar equivalent to GEL). So, the customers can choose model to their preference, budget and needs. We suppose that about twenty models will be sold per month.

In Georgia, black is the most popular color or Camry. The new model is available in grey, black, blue, silver, white, red and beige colors.

The new Toyota Camry can be purchased at the official dealers of Toyota: Toyota Center Tbilisi and Toyota Center Tegeta.
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