Country’s tourist boom - Georgia is a new travel destination for western European tourists
02 April, 2018
Country’s tourist boom - Georgia is  a new travel destination for western European tourists
Georgia has always been an appealing country for tourists, yet over the recent years its popularity has sharply increased and more foreign travelers started to flock to its capital and regions.

Tourism is one of the main industries of Georgia. Record-breaking number of international travelers visited Georgia in 2017.
geotv.ge
Record-breaking number of international travelers visited Georgia in 2017

In 2017, 7,554,936 international travelers visited Georgia, which is 1,194,433 more compared to the same period of the previous year and +
18.8% increase in growth.

Unprecedented growth of tourism in Georgia has been spotlighted by many leading international editions, such as Forbes, which devoted an article to the country’s emerging tourism strategy in 2017.
geotv.ge
Unprecedented growth of tourism in Georgia has been spotlighted by many leading international editions

Emerging Europe, a think tank headquartered in London, whose mission is to foster the economic and social development of the CEE region, is one of them.

According to the article written by Craig Turp, Georgian tourism first took off in 2012, jumping from 2.8 million visitors to 4.4 million in the space of 12 months.
geotv.ge
Tbilisi, Georgia's capital is one of the most attractive places for the tourists

However, 2017 was especially successful year for Georgia’s tourism strategy:

“It was 2017 which really placed the country on the map: more than 7.5 million people visited Georgia, an increase of 18 per cent on 2016. The number of visitors from Western Europe increased by almost 30 percent,” reads the article.
geotv.ge
Georgia is a relatively new travel destination for western European tourists

“Yes, Georgia is a relatively new travel destination for western European tourists,” says Rusudan Mamatsashvili, the impressive young deputy head of the Georgian National Tourism Association (GNTA). “We are focusing on this market more and more, and have seen considerable growth from several important countries, such as Germany, the Netherlands and France with overall numbers from western Europe increasing 28 per cent this year.”
geotv.ge
2017 was especially successful year for Georgia’s tourism strategy

The article stresses the importance of increasing the number of flights serving Georgia’s two main airports, in Tbilisi and Kutaisi. It is at Kutaisi, the capital of the western Imereti Region of Georgia, that Wizz Air, emerging Europe’s largest airline, has based itself.

“The Hungarian company now serves 19 destinations from Kutaisi – capacity expanded by 77 per cent in 2017 – and plans to add more routes in 2018. From May it will fly to Barcelona, Paris, Prague and Rome. Flag carrier Georgian Airways – based in Tbilisi – will also be adding a number of routes this year, including Barcelona, Berlin, Brussels, Cologne and Paris. Altogether, Georgia’s three international airports – the third is on the Black Sea coast at Batumi – served 4.03 passengers in 2017, an increase of 43 per cent on the previous year”, reports the publication.
geotv.ge
Gergeti Trinity Charch in Kazbegi, Georgia

Georgia’s beautiful capital, Tbilisi, is one of the most attractive places to visit in Georgia, but it should be mentioned that there is quite more to see in this small, but extremely beautiful and hospitable country. The best of Georgia is to be found outside the capital.
geotv.ge
The best of Georgia is to be found outside the capital

“There’s Ushguli, a community of four villages located at the head of the Enguri gorge in Svaneti. Recognised as the Upper Svaneti UNESCO World Heritage Site, Ushguli is one of the highest continuously inhabited settlements in Europe,” says Rusudan Mamatsashvili “and don’t forget Tusheti – the most picturesque and mesmerising region of the country, tucked away at the foothills of the Caucasus Mountains,” Rusudan Mamatsashvili, the deputy head of the Georgian National Tourism Association (GNTA) told Emerging Europe.
geotv.ge
Ushguli, highest village in Europe is located in Georgia

According to Ms Mamatsashvili, the country’s relatively small size and strong historical ties with agriculture mean that the development of rural, agro and eco-tourism are highly promising and beneficial.

Emerging Europe also offers interview with Nino Kvernadze, the project manager at the environmentally-conscious Adjara Group, which currently manages four hotels across Georgia, including one in Stepantsminda, about a dozen kilometres from the Russian border and the Kazbegi National Park.

geotv.ge
Stepantsminda, the small highland town in north-eastern Georgia surrounded by huge Caucasus Mountains

“Our main focus is not the quantity of tourists but the quality of each person’s stay. We want people to visit Georgia for our hospitality, culture, traditions, history, various beautiful sites and of course food and wine,” Kvernadze noted.

According to her, world-famous Georgian cuisine and wine are very important factors for developing effective tourism strategy and improving the quality of food and wine served. This will benefit not only the business sector, but the local community as well.
geotv.ge
Mtskheta, one of the oldest cities of Georgia

The article also mentions Gudauri, one of the most popular ski resorts in Georgia and stresses that it offers one of Europe’s cheapest lift passes: just over 50 US dollars for a week on the slopes.

Emerging Europe also offers the interview with Marc Openshaw, a former British ski instructor who has skied in more than 30 countries across the world including Georgia.
geotv.ge
Tourists enjoying skiing in Georgia's popular ski resort Gudauri

In the interview, he recalls his first visit in Gudauri:

“It was in either 1988 or 1989 that I first heard of Gudauri,” he tells Emerging Europe. “I used to avidly wait for the release of the new season’s ski holiday brochures, and one year in the UK the big story was that skiing was now possible in the Soviet Union. The resort was Gudauri – I think they had just built the first gondola lift. It was exciting, so I went, and remember heli-skiing out of a specially-chartered Red Army helicopter. Unfortunately, few others ventured that far, and by the next year Gudauri had gone from the brochures, as quickly as it had appeared.”
geotv.ge
Batumi, Georgia's seaside city is one of the most popular tourist attractions in the country

The resort has developed since then, but according to Piotrek Rząca, a Polish investor who runs a hostel in the Gudauri, more things should be done as there are still some problems which should be fixed: little common infrastructure, no ski bus, and maintenance of the slopes is not the best.

However, the resort is still developing and next year new lifts and another 20 kilometres of pistes will open.

At the end of the article, the author recalls dramatic March 16 accident in Gudauri, which left 11 people with mild injuries and hopes that similar accident will never be repeated again:
geotv.ge
Uplistsikhe, an ancient rock-hewn Georgian city

“It is to be hoped that the new lifts will ensure there is no repetition of a highly-publicised malfunction at Gudauri in March 2018, which saw a chairlift shift into reverse at high-speed. Miraculously, nobody was seriously injured.”

Sometimes, it is even suspicious if the country can handle such a growing number of the tourists. Ready or not, what Georgia can guarantee is a warm welcome, as Georgians are very hospitable people and they always do their best for their guest’s maximum comfort – this is the main message of the article.

Related stories:

Unprecedented growth of tourism continues in Georgia

Forbes: Georgia's Tourism Strategy is Starting to Pay Off

Record-breaking number of international travelers visited Georgia in 2017

Number of visitors increased by 98% in highlands of Georgia’s Adjara Region

The number of visitors to Georgia's protected areas increased by 43% y/y January 2018

Experts of Doppelmayr to inspect all ski-lifts at Georgia’s four resorts
Print
Other Stories
Georgia Acquires Up to 400,000 COVID-19 Tests and 50 Ventilators With World Bank Support
With the World Bank's $80 million Emergency COVID-19 Response project financial support and mediation, the government of Georgia was able to procure 147 000 Rapid COVID-19 Antibody and Antigen Test Kits and 250 000 PCR Test, that will triple Georgia's testing capacity to 3000 samples per day by mid-July, - reports World Bank.
Georgian business associations establish Georgian Tourism Industry Alliance
Business associations representing various sector of the hospitality industry in Georgia agreed to establish Georgian Tourism Industry Alliance (GTIA).
IMF approves $200 million for Georgia
The Executive Board of the International Monetary Fund has approved US$200 million financing to Georgia to address the effects of the COVID19 pandemic.
Georgia will be one of the first to open tourist corridors, Economy minister vows
Georgia’s Minister of Economy and Sustainable Development Natia Turnava pledged that Georgia would be one of the first countries to open safe tourist corridors with other countries.
Georgia’s GDP may contract 4%, the worst in the region amid pandemic
International Monetary Fund forecasts a 4% contraction of Georgia’s economy, which very much depends on tourism and money transfers.
Georgian retailers fight for survival as coronavirus pandemic continues
Pandemic has affected everyone worldwide, but one of the most vulnerable are retailers, those who depend on consumers and their spending.
Georgia remains the fifth in terms of budget transparency
According to the 2019 Open Budget Survey (OBS), conducted by the International Budget Partnership (IBP), Georgia got 81 points out of 100 in state budget transparency, the Transparency International Georgia said on Wednesday.
Georgia to receive €1.16 million for agriculture development
Within the GRETA project, the EU, Sweden and Austria launched the Local Development Initiative (LDI), to create great economic opportunities in the organic agriculture sector for farmers, farmer groups, cooperatives, processing units as well as other actors along various organic value chains.
Products rotten amid nationwide lockdown in Georgia
Food chain security is becoming more and more important as lockdown stays in place and farmers cannot transport their products from one place to another.
Georgian government to spend GEL 3.5 billion within crisis management plan
Georgian government has introduced a crisis management plan that consists of different stages. GEL 3.5 billion will be spent to cushion economy but this amount does not cover the post-crisis recovery period.
Georgia to receive €183 million from EU to fight Coronavirus
Due to the economic crisis caused by the pandemic of the coronavirus disease COVID-19, the EU has proposed a new package of macro-financial assistance.
Air traffic to be halted until May 22, GCAA says
Air traffic in Georgia will stay halted until May 22, 2020, Georgian Civil Aviation Agency says in a statement.
Georgian PM discusses support packages from ADB, EBRD
Prime Minister of Georgia Giorgi Gakharia held a video conference with the presidents of the EBRD and ADB regarding the possible assistance and financial resources to be allocated to Georgia due to the challenges associated with the global pandemic.
EBRD to provide €1 billion to Georgia, other countries
The EBRD and Georgia are stepping up cooperation as the country's economy faces the challenge of the coronavirus outbreak – says an official statement published on ebrd.com.
Government closes ski resorts in Georgia over COVID-19
The season at the ski resorts of Georgia closes ahead of schedule, the Prime Minister’s spokesman, Irakli Chikovani, said at a briefing.
Georgia will export armored vehicle Didgori Warrior
A new Georgian armored vehicle Didgori, equipped with a 120mm mobile mortar module, will be exported under the agreement signed between the Military Scientific-Technical Center Delta and one of the countries of the Middle East, the Ministry of Defence said.
Korter: Reliable housing property data in Georgia
It's not a simple job to find fresh homes. But when you use the estate choice service Korter, everything becomes distinct.
Rent a car in Tbilisi – Parent.ge
Are you thinking of booking the best vehicles for your next trip at a very reasonable price? If yes, then this is one of the best decisions you can ever make for yourself.
Pleasant Sunday for the whole family – Renewed Sunday’s brunch at The Biltmore Tbilisi Hotel
Summer, the season of endless fun and vacations, has ended and Tbilisi has become a usually crowded city.
GEL devalues, officials show optimism though
Devaluation of the national currency has sent shockwaves among citizens in Georgia. Officials think that the trend will return to its normal frame, though.
ProCredit Bank’s 20 years of challenges and successes in Georgia and what it means to be a responsible bank
“The bank’s 20-year long presence in Georgia was marked by many challenges and success stories.
Comments on alarming GEL devaluation
The National Bank of Georgia set a new exchange rate, according to which, dollar price became GEL 2.9507 on Tuesday.
Euronews and Silknet sign an MOU to launch “Euronews Georgia”
Euronews and Silknet, Georgia’s leading telecommunications company, are announcing the signing of an MOU in view of launching Euronews Georgia, a news channel and digital platform aimed at a Georgian-speaking audience.
Green Diamond starts to hand over flats to owners as second stage of construction finishes
Second stage of construction of Green Diamond living apartments by MAQRO Construction has finished and process of hand over of flats to owners has started.
Georgian wine tasting in the US came off excellently
Georgian wine tasting in the main cities of the US, New York, Chicago, and Boston went off excellently.
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
08.08.2020
09.08.2020
USD
1
USD
3.0758
3.0758
EUR
1
EUR
3.6356
3.6356
GBP
1
GBP
4.0262
4.0262
RUB
100
RUB
4.1811
4.1811
Other Stories
Recently Toyota rolled out Global Campaign under this slogan that reflects the Olympic and Paralympic Spirit of Encouragement,
A couple from Switzerland combines Swiss tradition and technology with Georgian products. Their cheese is made in the Georgian mountains and sold in local stores and hotels.
It has been more than five years since the residents of Lilo village, near Tbilisi, cannot open their windows.
63 000 GEL was received by the Georgian Agro Export Group which is just a small part of the European Neighbourhood Programme for Agricultural and Rural development.
Georgian entrepreneur Guka Tavberidze, who runs his own business in the UK and does it quite well, has been invited by BBC
The grand opening of 7-star The Biltmore Hotel Tbilisi took place in Georgia’s capital on July 31.
DUSHETI, Georgia – The Georgian government and the World Bank will allocate USD 5.6 million (12 million GEL) to fund
A new Georgian clothing brand named Person has emerged in Georgian market.
Georgia is in the midst of an economic maelstrom, Euronews reports.
Situation at Georgia’s mineral water market is interesting: over the last year, the volume of export has grown by 56 percent. According to “GeoStat”, over $114 million worth of mineral water was sold
GEL Exchange
USD
1
USD
3.0758
EUR
1
EUR
3.6356
GBP
1
GBP
4.0262
RUB
100
RUB
4.1811
August 2020
Mon Tue Wed Thu Fri Sat Sun
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31