Special Offer to Small And Medium Enterprises
17 May, 2012
Special Offer to Small And Medium Enterprises

Innovative idea by Palitra Media and SME Association


Lately, an innovative idea proposed by Palitra Media and Association of Small and Medium Enterprises has generated a lively and widespread interest in business circles.

Only two weeks have passed since the project was launched to augment SME development in the country; however, the results are already felt. SMEs already feel the power and advantages of this effective advertising and marketing campaign. By spending little, they get a major pushup for their image

and sales.

Palitra Media and Association of Small and Medium Enterprises have teamed up to offer companies of frail financial standing a unique chance to conduct costly marketing and advertising actions, which they cannot afford under normal circumstances, with minimum expenses. The initiative, which is called the SME Support Program provides a complex advertising campaign to its users. For a small fee of GEL 295, the users will get a month-long advertising in Kviris Palitra - the newspaper with the largest circulation in Georgia and nation-wide distribution, and a week-long airing of radio Palitra advertisements (eight times) and promotion via www.ambebi.ge - one of the most popular web sites in the country. All campaigning texts, radio ad recording and ad designing are included.
Lasha Kukhalashvili, LTD INKO Director: “We do the cartridge re-filling services. The first thing that drew our attention about this offer was its low price. Another thing was the factor of Kviris Palitra and Radio Palitra, well-known media outlets, as the conduits of the advertisement campaign. Accordingly, it was easy to see potential benefits for our business thanks to the program. So far, only two weeks passed since the opening of the campaign program. We are pleased that we are taking part in it. On the other hand, businessmen with millions in their pockets do not naturally need such thrifty advertising. It is for those companies which have generated interesting ideas, but are unable to realize them with their mediocre resources and seek for outer assistance. This project by Palitra Media can be a great support for any starter. It’s like a hand of help extended by a parent to a child.”
Irma Elbakidze, LTD BBCG Administrator: “It’s just two weeks since we joined the project. So we expect a lot in the future because seeds that we sow now will certainly bear fruits in future.
Irma Eradze, LTD BM Group co-founder: “It is going to be a major boost for any business development, be it a new comer or a well established enterprise.”

 

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