Lika Kazbegi’s project in Didube plaza
16 December, 2010
Lika Kazbegi’s project in Didube plaza

Modeling agency founder and web newspaper editor Lika Kazbegi works in both spheres, in fashion and in journalism as well. In her web newspaper - www.Likakazbegi.ge - Lika Kazbegi’s main aim is to create an exciting material about the people who are interesting but currently ignored by public attention. She wants to highlight those names, who actually did something special but do not seek pseudo popularity.
“Successful” is a popular project already; it comprises successful females with attractive looks. The idea

of making this kind of project originated several years ago when Lika Kazbegi’s group of friends - professionals in their work, and good looking in their 40’s, lost their jobs.  Women in their 40ies; energetic, self confident and without jobs are directly headed towards depression.  To confront this situation, the idea came to Lika Kazbegi, who gave her friends another chance to present themselves. To make the project commercial and saleable, she added well known faces to the project. Thanks to the great motivation on the part of its participants the project is being realized at Merab Berdzenishvili’s culture centre “Muza”, which had been the principal partner of the project.  This year Lika Kazbegi’s agency has changed its main partner and “Didube Plaza” and RomPetrol will be the third project’s supporters and leading partners. Some people where surprised at the replacement of the project partner. The main reason for the substitution was the size of the space. The problem is now solved because “Didube Plaza” accommodates bigger number of people.  “Didube Plaza’s” management offered exactly the kind of surroundings which was a priority for the project founder.
The project itself is very motivational and it shows how men discover women and wives during different activities. The non-standard show which is addressed to the women over 30 was realized in a short time.
Demand for the project is increasing all the time; a great number of women want to participate in the show. An incident happened to Lika some time ago, when one of her women partners, who secretly wanted to participate in the show, had an argument with her. The unpleasant discussions ended peacefully; however, this incident influenced Lika Kazbegi so much that now not only good looks and success are the main features she seeks for, but she looks for inner culture of the participant: ‘Many people contact me and I respect all of them, but without good recommendations I can’t do anything’. Psychiatrist Nino Okribelashvili, a wonderful lady was discovered in Eka Khoperia’s TV show; and when Lika invited her, she immediately agreed and took part in the second defile.
In the first project mostly artists participated in the show, the second project became the arena for professors, academicians and scientists; while this year business ladies will saunter on the cat-walk. Tsitsino Shurgaia, one of this year’s 20 participants, is a famous plastic surgeon, who is specially arriving in Georgia for this event.
This year, three designers will cooperate with Lika Kazbegi and successful women. They are Tinatin Maghalashvili, Ana Changiani who works with Teka materials, and Patuna Bushyhead.
The highlight of the show will be popular journalist Eka Togonidze.
The past two shows were opened by the performance of ballet dancer Tata Jashi . Ballet wonderfully combined with the subsequent show, but this time Tata Jashi won’t be opening the show as she is in Frankfurt and is representing Georgia at an international beauty competition.
Since the fashion world has its own rules, looks are also very important.  Though Lika Kazbegi plans to continue her project of after party called “shock defile”, which is performed by successful women of non-standard looks. That’s why it will be a shock for the audience. The shock defile will be elaborated after the third show, which takes place at Didube Plaza.
Consequently, on the 23rd of December, at 8 p.m. only by invitations, Didube Plaza will host the successful show!

 

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