Vinnie Jones to Make ‘Wishes Come True’
07 February, 2013
Vinnie Jones to Make ‘Wishes Come True’
Hollywood Tough Guy becomes the face of the Constanta Bank product

Snatch, Euro Trip and Lock, Stock and Two Smoking Barrels – these are the films in which Georgian cinema fans remember him best. Hollywood star Vinnie Jones arrived in Georgia. With his distinctive and aggressive style, he became the face of the Constanta Bank’s new product – Inbox. The famous actor spent five days in Tbilisi. His stay ended with the press conference and preview of the commercial, in which he features.

Inbox advertisement campaign began with a provocative video message, that raised one question for those who had seen the  footage released on internet some time before the arrival of the British actor – “Whose bones is Vinnie Jones going to break in Georgia?”
In the video Hollywood’s prominent tough guy is featured sitting in the Turkish airport, complaining about receiving strange parcels in his Inbox and threatening to break bones of some individuals upon his arrival. The message turnes out to be a part of an entertaining and provocative advertising campaign of the Constanta Bank’s new product called Inbox.
Inbox is a new cumulative product of the Constanta Bank, which assists customers to accumulate the expenses we all waste every day.
“Our product gives you the opportunity to achieve whatever you wish by yourself. You just need to make the first few steps. Vinnie is that kind of a character, doing whatever he wants. His ambitious persona fits our product perfectly and that is why we decided to invite him”, the Head of the Marketing Department of the Constanta Bank, Lasha-Giorgi Gogua told us. 
Inbox is an innovative type of a product, which is relatively new on the banking market. According to the representative of the bank’s public relations department, it was launched last year. The consumer does not need to visit the bank to open an Inbox account. There will be numbers of special desks throughout the city, where anybody can start the account. Besides, 24 hours a day, from any spot of the country, you will be able to fill the balance with the desirable sum of money. 
This product is intended for those who have some change in their pockets every day and these little sums of money vanish imperceptibly. We offer to accumulate this change on the inbox account and make a wish. Meanwhile, the Constanta bank will add certain benefits to your account and some time later you unexpectedly find that there is enough money on your account for your wish to come true.
Talking about what makes this product so special, the face of the Inbox, Vinnie Jones said: “The purpose is to encourage people to save up and show them their wishes can come true. Everybody can look for saving money; they need some kind of guidance in order to save up for whatever it is: your daughter’s wedding or a car, holidays or something else. For their Inbox product the bank wanted to do something different; thus instead of a man from a bank with a tie, talking about the subject, they decided to do something unusual; I guess, that’s why they invited me”. 
In an exclusive interview, Vinnie Jones talked about his career, artistic work and future plans.
Having played for over fifteen years for different football clubs, and nicknamed one of the hardest ‘hard men’ of the UK football and then transplanted to the cinema works, Vinnie Jones admits that he had been trained and brought up to be a footballer and later, he ‘was carried away by acting’: “I think I am very natural in front of the camera because when you play football, you many cameras watch you and you give many interviews; so, when it comes to acting in the film, you know where the camera is and you feel it. I learned a lot of tricks during filming, but I could say, I was born a footballer and I became an actor”.
He joked that working keeps him out of trouble, so several days of his stay in Georgia have been quite busy. Apart from shooting the commercial, he also performed with one of Georgian bands, visited an orphanage house, met with the students at Tbilisi Shota Rustaveli State University of Theatre and Cinema. 
“I told young actors to follow their dreams. It is a rough road. Because along this path they shut more doors on your face than they open them for you. So, you have to revive yourself every time. I think the Inbox should generate a lot of awareness, especially among the young people. It will encourage them to start saving at young age, feel responsibilities and look forward to fulfilling of their dreams”, Vinnie Jones told Georgian Journal.
Jones has left Georgia, but will soon be back to play Gia Tabidze’s part in the film “The Jeans Generation” directed by Georgian filmmaker Nikoloz Khomasuridze.
Meanwhile, the Inbox commercial, featuring famous Hollywood ‘tough guy’ will be released in several weeks. Shot by a prominent Georgian cameraman Lomer Akhvlediani, it promises to be an entertaining ad with an ambitious intention of taking the Georgian commercials market to a new level and promoting the message that ‘Wishes Come True’.
Other Stories
New stunning dance by Georgian National Ballet - Sukhishvili
Sukhishvili Georgian National Ballet has recently presented their new dance performed
Georgian Film “Bad People” wins the Discover Film Award in London
The Georgian film “Bad People” became the winner of the Best International Drama Award
Google Arts and Culture tells the history of the Georgian Alphabet
The history of the Georgian alphabet has been told through Google Arts and Culture’s online exhibition.
Georgian painter Tekla Meladze is a founder of a new trend in Art
An 18-year-old Georgian painter Tekla Meladze has launched a new trend in art.
Georgian wine in Tokyo Metro Station – How does Japanese embrace Georgian culture and cuisine?
Nearly everyone who enters Tennozu Isle Tokyo Metro station finds out more about Georgian wine thanks to advertising campaign of the National Wine Agency of Georgia.
Japanese Master of Wine representing Georgian wine to the world
Within the framework of exhibition called Georgia – Homeland of Wine held in Tokyo, the only master of wine in Japane Kenichi Ohashi held a presentation about Georgian wine for the Japanese wine experts.
Google devotes an online exhibition to David Kakabadze’s scientific work
David Kakabadze, Georgian painter and inventor of glassless stereo cinema has been celebrated by Google Arts and Culture’s online exhibition.
Zviad Ratiani among 8 poets nominated for the European Poet of Freedom 2020 Award
Georgian poet Zviad Ratiani has been nominated for the European Poet of Freedom 2020 Award.
The 3rd Georgian Film Review ‘Gamardżoba kino’ opens on Friday, April 5 in Warsaw
The 3rd Georgian Film Review ‘Gamardżoba kino’ organized by the members of the foundation in Poland opens on Friday, April 5 bringing a range of screenings and discussions to the audience.
Georgian bible discovered in Dagestan
Bible written in Georgian was discovered in Dagestan.
Kintsugi Qvevri – Repaired Qvevri as a Rebirth of Georgia
Japan preserves an art of repairing broken pottery with gold.
"In these terrific Georgians we had met more than our match... "
Soviet Georgia in the diaries of American writer John Steinbeck and through the lens of photographer Robert Capa
Georgian among “The 10 Oldest Languages Still Spoken in the World Today”
Georgia is among the 10 oldest languages still spoken in the world today.
Dutch screenwriter Roelof Jan Minneboo working on new films in Georgia
Roelof Jan Minneboo, Dutch screenwriter has visited Georgia to co-work with the Georgian film director Giorgi Ovashvili.
Georgian wheat granted status of national importance
Georgian wheat has granted a status of national importance.
Nino Surguladze conquers the Opéra Royal de Wallonie-Liège
Nino Surguladze, a Georgian mezzo-soprano has recently appeared for Aida’s premiere at the Opéra Royal de Wallonie-Liège in Belgium.
Georgian actors awared at Redline International Film Festival
Redline International Film Festival is a leading international indie short film competition founded by Canadian indie filmmakers.
Adjarian Borano Granted Cultural Heritage Status
National Agency for Cultural Heritage Reservation of Georgia has recently announced
A wonderful story of friendship of a Georgian artist and a legendary designer Coco Chanel
Two years ago, a book dedicated to the anniversary of Chanel Brand was published in France;
5 films to know more about the history of Georgia
Georgia has always been internationally acclaimed due to its cinematography.
“Georgian verbs really do say it all”- British ambassador to Georgia about the language
Justin McKenzie Smith, a British ambassador to Georgia posted a picture of the definition of one of the Georgian verbs on Twitter two days ago.
Digital reproductions of Da Vinci’s artworks exposed at Georgian National Museum
Georgian National Museum has launched an educational-multimedia project "Leonardo – Opera Omnia".
Georgian actors achieving their career in Hollywood
The representatives of the Georgian film industry have been awarded numerous titles and prizes for their extraordinary achievements in the past recent years.
Georgian painter Akaki Dzneladze’s works exhibited in France
The exhibition hall and museum complex of the Grand Palais located at the Champs-Élysées in Paris, France hosted the works of Akaki Dzneladze, a well-known Georgian painter.
GEL Exchange Rate