Georgian wine in Tokyo Metro Station – How does Japanese embrace Georgian culture and cuisine?
15 April, 2019
Georgian wine in Tokyo Metro Station – How does Japanese embrace Georgian culture and cuisine?
Nearly everyone who enters Tennozu Isle Tokyo Metro station finds out more about Georgian wine thanks to advertising campaign of the National Wine Agency of Georgia. The campaign was launched on the 10th of March.

Road from Tennozu Isle Metro station leads to exhibition of Georgian wine. Those who follow the road to the end will visit vast assortment of Georgian wine, made with traditional methods. To be more precise, the station leads to Terrada Warehouse exhibition center, where exhibition Georgia
– Homeland of Wine has opened on the 10th of March and is open until the 7th of May.

The Tennozu Isle station is located on an island which itself was created to connect different other islands with each other. Subsequently, number of passengers should be large and probably around 50 000 passengers are introduced with information about Georgian wine daily.

And it is not all: in the four largest Metro Stations in Tokyo - Shonjuku, Ropongi, Ebisu and Meiji Jingumae, were placed banners, informative-advertising posters and booklets saying “Georgia – Homeland of Wine”. These measures introduce interested people to Georgia and Georgian wine culture.

The current campaign in Japan is the largest launched by the National Wine Agency after one held in France, Bordeaux. The campaign envisions popularization of Georgian wine and culture.

Exhibition Georgia – Homeland of Wine includes different events aimed at introducing Georgia from various sides. Presentation about touristic potential of Georgia was held on the 12th of April in Tokyo. Among guests were representatives of the Japanese tourist companies. They were enchanted by the beautiful nature, wine, traditions and culture of Georgia.

Davit Goginashvili, representative of Embassy of Georgia in Tokyo, Japan, introduced the guests with information about Georgian wine, history, culture and cuisine. He talked in details about the Georgian values and provided them with interesting information.

Among the successful and well-known companies, which attended the event were: Intourist Japan, Toyota tsusho corporation, Turkish Air &Travel, Latera International, Europe Express.

Representatives of the National Wine Agency say that after the event meetings between Georgian and Japanese sides were held and put forward plans for future cooperation. Accordingly, the two oldest cultures start deep economic relations. It will help to increase number of tourists to Georgia and increasing of the country’s publicity.

“Georgian wine has a huge potential in the Japanese market” – This phrase will not astonish anyone after hearing about these projects, probably. In fact, it is a significant success, though. That phrase was mentioned during presentation about Georgian wine held in HQ of Tokio Marine Holdings.

Among the guests were CEOs from partner companies of Tokio Marine Holdings, Ministry of Economy of Japan and representatives from other government institutions. They predicted success to Georgian wine on the Japanese market.

Shuzo Sumi, Chairman for Tokio Marine Holdings and director of Sony and Hitoshi Kusano, famous TV Host shared their impressions about Georgia with the guests.

Davit Goginashvili, representative of Embassy of Georgia in Tokyo, Japan made a presentation about Georgian culture, history, investment climate and mutual relations between Georgia and Japan.

Degustation of different Georgian dishes and wine was held after the event.

Project Georgia – Homeland of Wine, organized by National Wine Agency of Georgia and Georgian Wine Association, is carried out in partnership with one of the largest company in the world Sony music communication and TOPPAN Company.

Exposition for the exhibition unites unique archaeological showpieces and modern technologies. The conception represents uniqueness of the Georgian wine.

Related stories:

Other Stories
New stunning dance by Georgian National Ballet - Sukhishvili
Sukhishvili Georgian National Ballet has recently presented their new dance performed
Georgian Film “Bad People” wins the Discover Film Award in London
The Georgian film “Bad People” became the winner of the Best International Drama Award
Google Arts and Culture tells the history of the Georgian Alphabet
The history of the Georgian alphabet has been told through Google Arts and Culture’s online exhibition.
Georgian painter Tekla Meladze is a founder of a new trend in Art
An 18-year-old Georgian painter Tekla Meladze has launched a new trend in art.
Japanese Master of Wine representing Georgian wine to the world
Within the framework of exhibition called Georgia – Homeland of Wine held in Tokyo, the only master of wine in Japane Kenichi Ohashi held a presentation about Georgian wine for the Japanese wine experts.
Google devotes an online exhibition to David Kakabadze’s scientific work
David Kakabadze, Georgian painter and inventor of glassless stereo cinema has been celebrated by Google Arts and Culture’s online exhibition.
Zviad Ratiani among 8 poets nominated for the European Poet of Freedom 2020 Award
Georgian poet Zviad Ratiani has been nominated for the European Poet of Freedom 2020 Award.
The 3rd Georgian Film Review ‘Gamardżoba kino’ opens on Friday, April 5 in Warsaw
The 3rd Georgian Film Review ‘Gamardżoba kino’ organized by the members of the foundation in Poland opens on Friday, April 5 bringing a range of screenings and discussions to the audience.
Georgian bible discovered in Dagestan
Bible written in Georgian was discovered in Dagestan.
Kintsugi Qvevri – Repaired Qvevri as a Rebirth of Georgia
Japan preserves an art of repairing broken pottery with gold.
"In these terrific Georgians we had met more than our match... "
Soviet Georgia in the diaries of American writer John Steinbeck and through the lens of photographer Robert Capa
Georgian among “The 10 Oldest Languages Still Spoken in the World Today”
Georgia is among the 10 oldest languages still spoken in the world today.
Dutch screenwriter Roelof Jan Minneboo working on new films in Georgia
Roelof Jan Minneboo, Dutch screenwriter has visited Georgia to co-work with the Georgian film director Giorgi Ovashvili.
Georgian wheat granted status of national importance
Georgian wheat has granted a status of national importance.
Nino Surguladze conquers the Opéra Royal de Wallonie-Liège
Nino Surguladze, a Georgian mezzo-soprano has recently appeared for Aida’s premiere at the Opéra Royal de Wallonie-Liège in Belgium.
Georgian actors awared at Redline International Film Festival
Redline International Film Festival is a leading international indie short film competition founded by Canadian indie filmmakers.
Adjarian Borano Granted Cultural Heritage Status
National Agency for Cultural Heritage Reservation of Georgia has recently announced
A wonderful story of friendship of a Georgian artist and a legendary designer Coco Chanel
Two years ago, a book dedicated to the anniversary of Chanel Brand was published in France;
5 films to know more about the history of Georgia
Georgia has always been internationally acclaimed due to its cinematography.
“Georgian verbs really do say it all”- British ambassador to Georgia about the language
Justin McKenzie Smith, a British ambassador to Georgia posted a picture of the definition of one of the Georgian verbs on Twitter two days ago.
Digital reproductions of Da Vinci’s artworks exposed at Georgian National Museum
Georgian National Museum has launched an educational-multimedia project "Leonardo – Opera Omnia".
Georgian actors achieving their career in Hollywood
The representatives of the Georgian film industry have been awarded numerous titles and prizes for their extraordinary achievements in the past recent years.
Georgian painter Akaki Dzneladze’s works exhibited in France
The exhibition hall and museum complex of the Grand Palais located at the Champs-Élysées in Paris, France hosted the works of Akaki Dzneladze, a well-known Georgian painter.
Niko Pirosmani to be exhibited alongside Van Gogh in France
The Van Gogh’s Museum in Arles, France will showcase an exhibition of the works of Van Gogh and Niko Pirosmani.
GEL Exchange Rate