What comes after Frankfurt? Paris!
04 October, 2019
What comes after Frankfurt? Paris!
The year following the appearance as guest of honour at the Frankfurt Book Fair is known as a difficult one. What are the strategies of Georgian publishers for 2019?
“Yes, we have been warned”, says Gvantsa Jobava – not only in her function as editor at the publishing house Intelekti but also as head of the association of all Georgian publishers. “Even if our presence has been a huge success, the spotlight moves on to another country.” 

geotv.ge
Gvantsa Jobava is
head of international relations and editor at the publishing house Intelekti.


Out of the spotlight

Norway will be the guest of honour in 2019, the centre of attention, when the Book Fair starts on October 16th. What will Georgian publishing houses do so that their authors do not have to walk in the shade in Frankfurt this year? Jobava says that her publishing house profited enormously during the guest of honour preparations that lasted for more than five years. So when they go to Frankfurt this year, their catalogue will contain not only their best books but they will also have some sample translations ready, so that the buyers of rights get a good impression of what they will get. “This is one thing we really learned during the workshops with professionals from Frankfurt when we prepared the guest of honour project”, she says.

Georgia entered the international market only 25 yeas ago

The publishing house Jobava works for is one of the three big ones in Georgia. In the beginning “Intelekti” published above all schoolbooks, novels came later. “Our focus at international book fairs was on buying rights, not selling them”, she explains and recalls that Georgia entered the international book market only 25 years ago, after the fall of the Iron Curtain, so there was a lot for us to catch up on.”

This was different for Tina Mamulashvili, co-founder of Sulakauri Publishing. She started 20 years ago as well: “You can’t imagine! There was nothing – literally: no efficient printing houses, no one capable of doing a layout, nothing. We started in 1999 from zero and until after the year 2000 we had to work without electricity every other day.”

Paris calling!

What is different for Mamulashvili is that her company published novels as well right from the start. She herself went for the first time to the Frankfurt Book Fair as early as 1998 and quickly picked up how to handle international demands. “But it was always hard to do business. Most of the time I had to describe first where Georgia was and explain that we had our own language”, she recalls. 
geotv.ge

Tina Mamulashvili co-founded Sulakauri Publishing in 1998.

In 2007 she took the initiative and made a program for the development of Georgian literature and publishing. She organised the first coordinated appearance at the Frankfurt Book Fair. “But not only visibility but translation as well was the key for a small country like Georgia”, the experienced publisher explains. For Mamulashvili not only the appearance as guest of honour in Frankfurt as early as 2007 was a goal, as she says. She always hoped for further invitations to other book fairs. And Georgia was successful. They have been invited to Paris for 2022 or 2023.

Where is Georgia again?

None of the publishers understands why, after this success, the Ministry of Education and Culture decided to merge two cultural institutions into one. “Never change a winning team”, as Mamulashvili puts it. But she points out as well that Georgian publishers have learned a lot and are now capable of overcoming such a setback. In Frankfurt her publishing house will already focus on French publishers this year. “And most certainly we will not have to explain to people where or what Georgia is.”

By: Valérie Wacker

Related Stories:

„The eighth life“ has arrived home

Georgia being a Guest of Honour at the Frankfurt Book Fair 2018 named as one of the major events of the year by Federica Mogherini

Georgia: Europe in Asia, a guest of Honor at the Frankfurt Book Fair


Print
Other Stories
Georgian Films Being Screened in Strasbourg
Georgian movies are being screened in Strasbourg to mark the chairmanship of the Committee of Ministers of the Council of Europe
The Art Life of Brother Valetovs
Brother Valetovs, Temo, and Anzor are self-taught artists
Georgian Eurovision 2020 Contestant Releases a Music Video
The music video of the Georgian contestant on Eurovision Tornike Kipiani was published yesterday on Youtube
Georgian Artist's Phenomenal Work
Guram Dolenjashvili is a Georgian artist who has been working overseas for 20 years
R.O x Konoba's New Music Video Shot In Georgia
The famous Belgian duet R.O x Konoba releases a music video shot in Georgia
Celebrate Mother's Day at Courtyard by Marriott Tbilisi Hotel
Celebrate this wonderful day with you beloved children at Courtyard by Marriott Tbilisi Hotel!
Levan Gelbakhiani receives European Shooting Stars Award
The main actor in the movie "And Then We Danced", Levan Gelbakhiani received the European Shooting Stars Award 2020 on February 24 at Berlin International Film Festival
“Georgians for Georgia” - Campaign initiated by “Kart-Valley Corporation”
“Georgians for Georgia” is a Campaign initiated by “Kart-Valley Corporation”, which serves to select and gather Brand Ambassadors from all over the world.
"New museum in Georgia uses technology to bring art to life"-Euronews
Recently Euronews has published an article about the new Museum of Holograms, called Holoseum, in Tbilisi
Georgian-Born Singer Beloved Artist of Azerbaijan
PalitraNews publishes an interview with Georgian-born singer in Azerbaijan, Manana Japharidze
"Georgian Wine is a Great Discovery"- Andrew Jefford
Georgian wine producers participated in the international wine and spirits exhibition held in Paris, France.
Apollo Magazine about State Silk Museum Tbilisi
The English language monthly magazine Apollo covering visual arts of all periods from antiquity to present day publishes an article about the State Silk Museum in Tbilisi.
"The film has certainly picked up acclaim"-Vogue about "And Then We Danced"
Fashion and lifestyle magazine Vogue publishes an article about the Swedish-Georgian movie titled "And Then We Danced" directed by Levan Akin.
Shopping Hotspot in Barcelona Created by Georgian Designer
Metal Magazine publishes an article about a shopping hotspot Darial created by a Georgian fashion designer Djaba Diassamidze, who has also established his own atelier there.
Georgian Actress taking part in New York play festival
According to Georgian media holding Kvira Georgian actress, Anna Cherkezishvili participated in New York ten minute play-festival.
Tbilisi takes third place in the best destinations of Europe 2020
Tbilisi, the capital city of Georga took third place in the international competition "The Best Destinations of Europe 2020."
Story of Winery that received first Bio Certificate in Georgia
It is said Iago’s Wine is one of the few wines which makes you admit that wine can be red, white, pink and now amber as well.
New virus is to strengthen our faith, says Catholicos-Patriarch of All Georgia
"A new virus has emerged and many people are scared of this virus. Some have called it the "deadly virus."
Top 5 must-listen Georgian folk songs
The folk music of Georgia consists of at least fifteen regional styles. Georgian folk music is predominantly vocal and is widely known for its rich traditions of vocal polyphony
Hotel Heritage Hotel & Suites opens in Tbilisi
Hotel Heritage Hotel & Suites was opened in Tbilisi, Saint-Petersburg street 6.
Livescore yesterday and the “Goddess” from Bergamo
The inhabitants of Bergamo have long been waiting for the triumph of their football team.
“Holiday Factory pioneered Georgia in the UAE to become famous”
Holiday Factory was officially announced as The Best Incoming Tour Operator 2019 at Welcome To Georgia! National Tourism Award event held in Sheraton Grand Metekhi Palace in Tbilisi on Friday, Dec 6th.
Kavkaz Jazz Festival presents: 22nd and 23rd of November, Tbilisi Music Forum and Showcase.
It is the first year for Tbilisi Music Forum and Showcase. Main goal of the event is development of music industry in Georgia and South Caucasus region.
Sam Raan Spa-Center named Best Spa in Europe
The Sam Raan Spa-Center has been named the Best Spa in Europe at the annual Haute Grandeur Global Spa Awards 2019 and won the following nominations:
Region’s Largest Startup Event to be Held in Tbilisi
On November 8-10, 2019, regional Startup Grind event will be held in Tbilisi.
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
28.03.2020
29.03.2020
USD
1
USD
3.2896
3.2896
EUR
1
EUR
3.6232
3.6232
GBP
1
GBP
4.0330
4.0330
RUB
100
RUB
4.2168
4.2168