Georgian Fashion Week 2011
07 April, 2011
Georgian Fashion Week 2011

‘Art is Fashion, Fashion is Art’

“…impressive, fresh style…”
“…true craftsmanship…”
“…well-blended pieces of work…”
“…definite sense of fashion…” - This is the impression of modern fashion maestros, who attended the Georgian Fashion Week 2011.


Fashion Week Fall-Winter 2011-12 opened in Tbilisi, at Shota Rustaveli National Academic Theatre on March 31.  It was the third fashion week ever taking place in Georgia. Fashion critics, well-known outlets’ reporters and designers attended the event. Fashion Group was the official organizer of the

project. “There was unprecedented interest from international media and fashion professionals. The worldwide journalists and editors along with famous critics have reported the event. During the organizing process we were trying to keep the international standards since our main goal is not only to reveal talented designers, but to popularize Georgian fashion around the world”, Natia Natsarishvili, PR manager of Fashion Group told Georgian Journal.
The Famous French collector Bastien de Almeida opened the fashion week.  He offered the collection of 40-50th; among them were Lady Gaga’s costume and Diana Ross evening dress estimated at USD 500, 000 . Almeida, the owner of the Fashion concept store in Paris, selling vintage clothes and accessories from the 40’s to the 80’s, is inspired by cabaret fashion and the Hollywood golden age. In his shop in Paris, alongside the original clothes he offers a rare collection of fashion books and DVDs to the customers, that makes them feel like at a museum. Finally, in order to share his passion for fashion, Bastien de Almeida offers sewing classes for clients. “I was quite interested in Lela Kuliani’s show. I also liked the design of jackets, coats, as well as the fabric”, Almeida comments about the Georgian designer.
“I am impressed with what I have already seen in Tbilisi. There are some interesting contemporary suggestions from Georgian designers, they successfully mix handmade with traditional. They do have healthy view of fashion”, Nunzia Garofollo, a well-known fashion journalist and blogger says.
Famous haut couture critics have also attended Georgian Fashion Week. The team of experts from Italy  admitted that the main feature that distinguishes Georgian Fashion Week from others is that a lot of attention is paid to the newbie designers, which is worth encouraging.
One of the respectable guests of the Georgian Fashion Week was Marcellous L. Jones. He is the host of TV show Men’s Fashion Insider and at the same time the editor-in -chief of the website The Fashion Insider. He attends 500 fashion shows a year. “What attracted me to Georgia, was the different environment, exceptional atmosphere characterizing it. This very individualism is what we, fashion professionals are looking for around the world”, Marcellous Jones said. He suggested Georgian designers to try their skills in creating men’s collection, because this part of the Georgian fashion market is still unoccupied; Besides there is great potential to modernize traditional Georgian menswear (for example, Chokha), which will make the silhouette look exquisite (While saying this, Mr. Jones was wearing a vest from Avtandil, famous Georgian designer). He also advised the designers to pay more attention to the quality of textile which they are using to create their collections.
One of the crucial results in Georgia’s collaboration with foreign partners was that the representative of Italian Textile Industry expressed willingness to provide Georgian designers with Italian textile - free of charge, in order to support their professional development. 
“Georgia has gone through hardships to reach the position and attention which it has deserved in the field of fashion. The only fact that I was invited to France  by Tranoi, the world-famous showroom, representing my country, already means that Georgia has achieved quite much”, states Keti Chkhikvadze, Georgian designer who has recently presented her collection in France.
Within the scope of Fashion week, for the first time in Georgia Diane Pernet, the deputy editor in chief of ZOO Magazine and one of 3 the most influential fashion bloggers recognized by Metropolitan Museum, has presented her own festival “A SHADED VIEW ON FASHION FILM”, consisting of  16 short films exploring themes of fashion. “The feature that in my opinion distinguishes Georgian fashion is the mix of traditional and modern style. I would suggest young designers to keep their exceptional personality and stay different as they are”, Diane exclusively told Georgian Journal.
Georgian Fashion Week 2011 was closed on April 3rd. 16 Georgian and 3 foreign designers have participated in the project. Maka Metreveli, the president of Georgian Fashion Group states: “We have achieved that Georgian Fashion Week now is officially marked on the international map of fashion weeks. Along with the high feedback from international fashion media, this year was exceptional for the number of top fashion professionals visiting our country. We are learning from our mistakes and the more experience we have, the better the result is.  The third fashion week was more successful then the previous ones and I hope future holds even better experiences”.


Other Stories
The Fourth Official Ceremony of the Welcome to Georgia! National Tourism Awards
On December 3, 2018 Rustaveli Theatre will host the most remarkable event of the Tourism and Hospitality industry of Georgia
Mtatsminda Panthenon – a necropolis of great Georgians
Mtatsminda Pantheon is a necropolis in Tbilisi, Georgia.
The portrait of the Georgian King Teimuraz II returns to Homeland
The portrait of the King Teimuraz II belongs to the collection of Bagrationi Dynasty
Georgian song Suliko performed at the Frankfurt Buchmesse 2018
Georgia was granted an incredible title this year.
Representatives of Georgian wine companies assess Georgian Wine Festival 2018
Georgian Wine Festival 2018 gives unique possibility to around 50 companies to present their wine to hundreds of Georgians and tourists.
Representatives of the government attend Georgian Wine Festival 2018
“Georgian Wine Festival 2018 is a celebration of a successful Rtveli (vintage)” – says minister of Environment and Natural Resources Protection of Georgia Levan Davitashvili.
Tourists speak about Georgian wine at the Georgian Wine Festival 2018
Georgian Wine Festival 2018 has been going on for several hours already on the Shardeni Street in Tbilisi.
Georgian Wine Festival 2018 kicks off on the 13th of October
Actors from the Motion theatre, drummers, fire show, Georgian folklore and the most important – Georgian wine – this is a short list of activities available at the Georgian Wine Festival
Khatia Buniatishvili opens the Frankfurt Book Fair
On the 9th of October, The Frankfurt Book Fair officially commenced.
Palitra L to be presented at the Frankfurt Book Fair
This year Georgia has an incredible opportunity to introduce its culture, history and cuisine to the world.
Tbilisoba 2018 in photos
Tbilisoba is an annual festival held on the last weekend of October but this year it takes place on the first weekend of October.
Schedule for the Tbilisoba 2018
Tbilisoba 2018 will start today, on the 6th of October and last until the 7th of October.
Tbilisoba 2018 to be celebrated in Moscow
Tbilisoba is an annual festival held on the last weekend of October but this year it takes place on the first weekend of October.
Georgian alphabet in the metro of Frankfurt
Frankfurt U-Bahn has been decorated with the posters of Georgian alphabet.
A crucial year for fighting climate change: The EU steps up international cooperation on Paris Agreement implementation
The scale of the climate challenges we face today and in the future is clear.
Extraordinary photography – Gigo Gabashvili
Gigo Gabashvili was a Georgian painter and photographer (1862-1936).
Georgian dance Davluri
There are different varieties of the Georgian dance.
Georgia as Guest of Honour at the Frankfurt Book Fair
The Frankfurt Book Fair is the world’s biggest book fair.
Katie Melua Performs in Georgia on her own birthday
On the 16th of September, Georgia hosted the Georgian born British singer Katie Melua in European Square, Tbilisi, the capital of Georgia.
Khatia Buniatishvili performs in Georgia
On the 15th of September, Khatia Buniatishvili performed with the Tbilisi Symphony Orchestra under the baton of Vakhtang Kakhidze at the Djansug Kakhidze Tbilisi Center for Music & Culture
Georgian pianist Nicolas Namoradze wins Honens 2018
The Georgian pianist Nicolas Namoradze has become a Honens Prize Laureate. The Honens Piano Competition takes place every three years.
Katie Melua to give a concert in Georgia
Katie Melua, the Georgian-British singer and songwriter, will perform in Georgia. The concert will take place at 21:0 in Europe square on 16th of September, Tbilisi.
Mikhail Baryshnikov to perform in Georgia
The Latvian born Russian / American ballet dancer and actor Mikhail Baryshnikov has arrived in Georgia.
A dance with daggers performed by the Sukhishvili Georgian National Ballet
The Sukhishvili Georgian National Ballet perform the dance called Khanjluri, or a dance with daggers.
Sno – Georgian dance performed by the Sukhishvili Georgian National Ballet
Previously we have published the Georgian dance – very traditional and one of the oldest in the history of Sukhishvili Georgian National Ballet.
Exchange Rates
GEL Exchange Rate