Ural Tour Operators Explore Georgia
17 October, 2013
Ural Tour Operators Explore Georgia
The third prospecting party of Russian tourist agencies visited Georgia on 9-14 October 2013 to explore the country’s tourist potential and take the message to their clientele.
Following the two previous info-tours of Russian tour operators this year, sending a delegation of Moscow-based agencies in June and a group of corporate tour operators in July, the turn came to Ural-based tourist agencies in October. Ural is acknowledged as one of the key regions of Russia taking its interest in tourism,
and Georgian Tourism Marketing, an initiator of two previous tours from Russia to Georgia, decided to focus on Ural this time.
As Malkhaz Chinchilakashvili, Director of GTM, informed media during the press-conference on 9 October at Ria Novosti news agency office, the group consists of 16 people including top managers of biggest tourist companies of Russia operating in Ural. The info-tour aims to show both east and west Georgia including highlands, spa and sea resorts of the country. As Georgian National Tourism Agency reports, the inflow of Russian tourists in Georgia is by 77% higher this year compared to the past year. And Georgian tourism administration considers Russia as one of the major markets. Direct airline connection between Tbilisi and Yekaterinburg in Ural operated by Ural Airlines, is instrumental in boosting tourist turnover on this route.
“There is no precise statistics as yet. This direction [Georgia] has been more in demand in Moscow naturally. However, apart from Yekaterinburg, one of the biggest tourist centers of Russia, it stands to reason to go further to Ural, East Siberia and Far East. Georgia is very interesting as a year-round tourist destination,” Vera Timofeeva, Director General of VEDI Group, said during the press-conference. Representatives of Ural tourist agencies underline that Georgia is very prospective from the point of view of healthcare purposes that is becoming very popular in Russia. Viktoria Freiz, Executive Director of Ascotel-Tour, pointed out that agro-tourism can be also very attractive when it comes to healthcare. According to her, Russian tourists started to take growing interest in agro-tourism recently and she would like to learn more about the products produced in Georgia and local cuisine. Irina Karaeva, Director General of VEDI Tour Group, believes that corporate tours to Georgia would be very popular.
One of the obstacles that hinder growth in Georgian-Russian tourist turnover is lack of information on Georgia in Russia, skyscraping air-transportation prices and lack of middle-class hotel infrastructure. Arrangement of info-tours can be very helpful to this end. As tourism sector pundits underscore, expensive transportation and hotel prices hamper tourist exchange among all post-Soviet countries. By today there is one flight per week executed on Tbilisi-Yekaterinburg route, however, if the passenger turnover increases, ticket prices may go down and flights may get more frequent. Russian tour operators admitted that in the rating of the World Tourism Organization, Georgia was the top position in the Central and Eastern Europe space of international tourism. Moreover, Georgia was named as the fastest growing tourist destination in the analogous region. Russian guests believe that Georgia has become such a big tourist attraction thanks to its ancient roots, history, tradition and excellent climate.
“Georgia is close, it is something not yet completely swallowed by civilization, this is a genuine, true world and we would like to come here over and over again. Georgia is a nice space, country and state where one would like to feel closer with nature, with grass roots. I believe everyone has got one particular reasons to come to Georgia,” Karaeva summed up.

Other Stories
4 Estonians and a Lithuanian who farm tea in Georgia
What comes to your mind when you hear Georgia? Lots of things: wine first of all, cuisine, nature and mountains covered with snow all year, tourism, but what about tea?
Georgia celebrates National Flag Day
Today on the 14th of January Georgia celebrates National Flag Day.
Imeretian vine species: Black Acorn
Georgia boasts more than 500 varieties of indigenous grapes, some of them are not found anywhere in the world.
The New York Times advices Americans to visit Batumi in 2019
“Tbilisi, Georgia’s charming capital, has been flooded with tourists over the past decade”
Georgian mountain town Mestia on the travel hotlist
The daily newspaper Daily Express in the United Kingdom has recently published an article about the top up-and-coming travel destinations for this year.
Washington Post about Georgian wine on Mars and Chakrulo
Washington Post has recently published an article about the IX Millennium project and the Georgian team experimenting on grape varieties and Mars-like soil.
Tbilisi covered with fireworks on the New Year’s Eve
Old Tbilisi was entirely covered with fireworks on the New Year’s Eve in Georgia.
Alilo – Christmas tradition in Georgia
Alilo is a traditional Georgian Christmas song performed the night before Christmas.
Georgian wines to taste for Christmas and New Year
Georgia is the country where the earliest evidence of grape wine-making was found.
8 Georgian buildings nominated at the Mies van der Rohe Award
8 Georgian buildings have been nominated at the European Union Prize of Contemporary Architecture, Mies van der Rohe Award 2019.
Georgian wine wins gold medals in Tashkent, Uzbekistan
Georgian wines have recently received gold medals at the International Wine Tasting Competition “Vine East”.
Founder of brandy tradition in Georgia – David Sarajishvili
Wine making has long tradition in Georgia. It has been made for centuries in this country and scientists sometimes call Georgia a cradle of wine.
“Mekvleoba” and “Bedoba” – New Year traditions in Georgia
New Year is one of the main celebrations in the wintertime.
Wintertime paintings by Georgian artists
The wintertime is always associated with snow, Christmas and New Year.
Festive decorations in different parts of Georgia
Georgia gets ready for Christmas and New Year.
Pokany – A blend of traditional and modern enamel technology
Pokany is a Georgian enterprise creating Cloisonné enamel, ceramics and mosaic.
Georgian alcohol drinks: wine and Chacha
Georgian alcohol drinks are very popular throughout the world.
Georgian Chacha is among the world’s ten warming winter drinks
The leading British daily newspaper The Guardian nominates 10 of the best warming winter drinks around the world.
5 Places to visit in Georgia in winter
Georgia is distinguished by its fascinating mountainous regions, winter resorts and lakes.
Tbilisi gets ready to celebrate Christmas and New Year
Winter illuminations for Christmas and New Year are finally installed in Tbilisi, the capital of Georgia.
Forbidden Christmas, repressed Santa Clause and Christmas trees from gloomy 90s of Georgia
In the past, Christmas trees in Georgia used to be decorated with religious ornaments and accessories as an indication of the holy-day.
The Calendar of Georgian Winegrowers
Every year vineyards in Georgia undergo the same procedure.
Baby skin thanks to the traditional Georgian exfoliating method
During the cold season, there is no better place to go in Tbilisi to warm up and relax: a sulfur bath.
Georgia – ideal climate conditions for Icewine
Georgia is widely considered as a cradle of wine. It is the country where the earliest evidence of grape wine-making was found.
Mtkvari-Araksi Culture: the oldest settlements in Georgia
Georgia preserves the oldest settlements of an outstanding culture of Mtkvari-Araksi people, the distant ancestors of Georgians.

Exchange Rates
GEL Exchange Rate