Why homemade wines are produced more than factory-made ones in Georgia
02 November, 2017
Why homemade wines are produced more than factory-made ones in Georgia
Economists believe that wine has the potential to promote "inclusive growth", i.e. the growth, which benefits not only entrepreneurs and individuals directly involved in the production (as it often accompanies economic activities in developing countries). This discussion is based on the fact that viticulture is one of the main sources of income in rural areas, especially in Kakheti.

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Although some Georgian wine companies have their own vineyards, there are others who buy grapes mostly from households. About 2-3 times more
wines are produced in families than in wine factories around the country. This means that if the demand and price of Georgian wine increases, the competition among wine factories will increase the price of grapes. In this way, popularization of Georgian wine in the world markets will be directly reflected on the income of Georgian peasants. In addition, tax revenues from wine producing companies will increase.
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Clay tools for wine with Georgian Shoti bread and cheese

Over the last few years, 30 000 to 40 000 tons of grapes have been used for winemaking. Most of the vineyards owned by family farms are used to make the wines for themselves but if wine companies offer vendors the acceptable price, they will sell grapes in larger amounts. In this case, the number of commercially produced wine can be doubled.
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Homemade wine in Kvevri (earthenware vessel used for the fermentation, storage and ageing of traditional Georgian wine)

Currently, 60 thousand hectares of vineyards are cultivated in Georgia. This is only a half of the area on which the vineyards were planted in the early 1980s (most of them were cut off during Mikhail Gorbachev's anti-alcohol campaign); Despite this, Georgia is the fourth (after Portugal, Chile, and Italy) with agricultural share (8%), which is used for cultivating vine. So the export can be further increased by cultivating vineyards in the area where they were cut.
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Factory wine

According to the economists, it is important for Georgia to diversify the countries where the Georgian wines are exported. Georgian wine should be sold in other post-Soviet countries, in Europe, America and Asia (wine consumption has reached its peak in China, which is very important for all wine producers). Although most experts already know that, but in addition to post-Soviet countries, Georgian industrial wine is not yet known to the wider society.

Related stories:

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Discovery Channel's video on Georgian wine going viral across Europe

10 Best Georgian Wines of autumn

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