“Da-Chire”- Georgian sweet you must try
27 November, 2018
“Da-Chire”- Georgian sweet you must try
Mariam Iashvili is a young entrepreneur from Georgia. Apart from pursuing a career in law, Mariam runs a business of an organic sweet produced in Georgia. Since her parents grow fruit trees in a garden, she embarked on producing “Chiri “(a Georgian word for a dried fruit). Mariam and her parent’s great effort and work gave birth to a successful Georgian product “Da-Chire”. The project was supported by the Young Entrepreneur School of Crystal, the largest microfinance organization in the country.
mariam_iashvili_dachire
Mariam Iashvili, creator of "Da-Chire" company


At first, she started producing only dried persimmons. In the future, Mariam plans to incorporate more and more types of fruits into her business. Fruits for the company will be purchased from the local farmers contributing to the local economic development. Besides, the expanded business will involve more people in the production and drying process of the fruits.
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"Da-Chire" - dried fruits from Georgia

The products of the young Georgian entrepreneur are distributed to those Georgian markets and stores selling sweets and organic foods. Mariam has taken part in the project “Produce in Georgia" that granted her a scholarship. The project was organized by Enterprise Georgia which is the first government institution in Georgia mandated to facilitate export and private sector development through a variety of financial and technical support mechanisms. The scholarship helped Mariam create a family hostel “Violet” in Kvareli, Kakheti. The hostel is very popular among locals and tourists, especially in summer.
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"Da-Chire" - dried fruits from Georgia

“Chiri” or a dried fruit is a very popular product in Georgia. “Chiri” is widely considered to be one of the most nutritious and healthy sweet. Dried fruits retain most of the nutritional value of fresh fruits. The dried persimmon is rarely produced not only in Georgia but also in other parts of Georgia. Tourists and locals are welcome to taste this unique sweet by the successful start-up “Da-Chire” in Georgia.

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