Four seasons are not enough! - Well known campaign takes new turn
02 October, 2019
Four seasons are not enough! - Well known campaign takes new turn
The online campaign #spendyoursummeringeorgia was extended to four seasons. And it will keep growing, as Keta Goletiani, one of the founders explains.

Keta Goletiani, #spend4seasonsingeorgia has in the meantime over 285’000 followers that are very active. That’s a lot of work isn’t it?

The project really could be a full-time job. Meanwhile there are four of us who are actively working on the project and we have twenty friends who are helping us in running and administering the group -
verifying the postings, sorting out bots and bullies. We are still being approached by many different media and by a lot of private companies who would like to collaborate. It really is a lot of work. But the main part of it is done by our community, who continue sharing their experiences as well as providing recommendations for tourists.

Are you never afraid that your community will get tired of all the questions coming in?

Not really! Because Georgian hospitality is not just about inviting foreigners for a glass of wine. Georgians really love to help people, give them advice or make suggestions about where they could go, what they could do. By the way, many Georgians themselves get to know their country better and learn about new places.
Following the Russian ban on direct flights to Georgia Keta Goletiani and four friends decided to take action. They wanted to convince their international friends to come to Georgia and therefore started the #spendyoursummeringeorgia campaign.

You have extended #spendyoursummeringeorgia to #spend4seasonsingeorgia. Where will this campaign go from here?

Even though the social network is the primary space for the campaign to work, we are also thinking about creating a more sustainable platform beside the group on Facebook where we can promote and implement projects on a wider and larger scale. A website providing tourists with useful tips and recommendations for itineraries, for example. I don’t want to give things away, but we have some really good ideas. We want to involve more and more stakeholders, for example, students as well as Georgians living abroad, who could promote the country. We also want to engage more with private companies because we believe that the assistance from the private sector is vital for a sustainable development of the tourism industry, and we could have a lot more influence with a joint effort in this area. We hope that we can have an influence, for example, on quality development and skill building. But all this takes time.

Sounds like a lot of work. What makes you confident that your community will follow you on these new paths?

The whole campaign is a good example of a successful civic movement. We Georgians have the strong desire to promote our country, which, in the longer term, will benefit the economy, and each and every citizen. Moreover, our campaign has largely promoted a culture of social responsibility in the country. I really think our campaign can play an important role.

By Valerie Wacker

Related stories:

Other Stories
Georgia in winter – a new holiday experience
Spring, summer and autumn, these are the main tourist seasons in Georgia. But have you ever thought about visiting in winter and hit the ski slope?
Sakartvelo TOP-1 – Why is Georgia number 1 for the Belarusian photographer?
Georgia among Georgians is called Sakartvelo. This is the name how the Belarusian tourist calls this country.
“Georgian people welcome a guest as an angel” – personal experience of resigned US soldier in Georgia
Georgia has become an inspiration for many people, from politicians to writers and singers. The latest, for who Georgia has tuned into country of new discoveries is a former US soldier... This is what he tells Georgian Journal.
Tbilisi selected as Best European Destinations 2020 contestant
Tbilisi has been selected as a contestant for the Best European Destinations 2020 competition, Tbilisi Mayor Kakha Kaladze said at the municipal government meeting.
Georgia celebrates National Flag Day
Today on the 14th of January Georgia celebrates National Flag Day.
Number of international visitors to Georgia surge in 2019
Over 9 million international visits, 5 million tourist visits were made to Georgia in 2019.
Unique Qvevri-made whisky by Alexander Distillery
Whisky is a strong alcoholic beverage, an aromatic drink, which is made from fermented grain mash in oak barrels.
Forbidden Christmas, repressed Santa Clause and Christmas trees from gloomy 90s of Georgia
In the past, Christmas trees in Georgia used to be decorated with religious ornaments and accessories as an indication of the holy-day.
Gona – little Switzerland in Racha, Georgia
Gona is a small village in Oni Municipality, in the region of Racha-Lechkhumi and Kvemo Svaneti.
Five Things About Kartuli That’ll Make You Say “Vaime!”
Home to a history that spans millennia and one of the world’s most diverse (and delicious!) cuisines, Georgia’s got a lot to brag about.
On the stairways to heaven
It is not very easy to access the Katskhi pillar in the western Imereti region. But it’s worth your time as “CNN travel” states after they hit the road.
Beshumi to Ushguli: Four days in paradise
Georgian Photographer Giorgi Shermazanashvili made a trip from Beshumi to Ushguli. His pictures capture the great beauty of Georgia's west.
First snow arrives in Kazbegi (Watch video)
It is end of August and the first snow has already arrived in Kazbegi.
Easy summer destinations for Tbilisi travellers
Summer is the busiest period in terms of tourism. Here are 4 places a foreign visitor should see in Georgia, Tbilisi to experience city’s modern and traditional mix.
American diplomat about Georgia: “Every single city has left me wanting more”
Kristen Crocker, American Diplomat has recently visited Georgia.
Forbes: “Georgia (The Country) Is On Everyone’s Mind”
Forbes, an American business magazine, has recently published an article about Georgia.
Amazon Jungle in Georgia - Kolkheti National Park
Kolkheti National Park is located in the western part of Georgia and intends to protect the wetland nature of Kolkheti.
Abudelauri Colorful Lakes – Magical Place to See In Georgia
A Magical, mysterious place, home of the Khevsuretian Gods, with a view of spectacular Chiukhi Mountain,
Koruldi Lakes in Svaneti – Heaven On Earth
Koruldi Lakes is one of the most magical places in Georgia.
Svaneti – the most untouched place by the outside world
French photographer Julien Pebrel traveled to Georgia last summer.
5 must-see lesser-known places in Kakheti
Kakheti is located in the eastern part of Georgia.
Euronews: "Batumi as a center of youth culture"
Euronews has recently published an article about Batumi, a seaside town in Georgia.
Russian tourist in Batumi explains why Russians should not come to Georgia
It has been more than a week since demonstrations have started in Tbilisi and are held daily.
How "Spend Your Summer in Georgia" campaign started?
The group includes around 207 000 members of Facebook and it has been only couple of days since the campaign was launched.
Why Georgia? – Photographer Eddy Li speaks about his experience
As the number of tourists coming to Georgia rises, so does the number of international photographers.
GEL Exchange Rate