Ketchup Macnecdote
02 May, 2013
Ketchup Macnecdote
All my friends and relatives know that McDonald’s is not my favorite place to have my appetite quenched at because fast food in general is not what I would die for. I never use eateries of that sort, not even in America where I think those places are healthier, emptier and friendlier. But never say ‘never’! The other day, I had felt so hungry in the street that I would have used even a piece of raw meat had it been
instantly available. My fortune had it that I was passing by the MacDonald’s in Tbilisi inside which I found myself immediately. Thank God, the line was not annoyingly long and I knew that in just about five minute’s time the famous Big Mac would be at my voracious disposal.
With the elegant blue tray in my hand I headed towards one of the vacant tables but all of a sudden I noticed that I needed some ketchup to add to my menu. Imagine French fries without ketchup! I went back to the counter to grab several packets and behold! I was told to pay the equivalent of almost 50 cents for a tiny packet of the famous tomato sauce. Fifty cents for a little packet of ketchup?! And our public will pay that much for it, thinking that it is a right price for a miniature packet of ketchup which is not even full enough to even bother opening? Yes, our public will do anything to make our little ones happy and sated. That’s the way the civilization works here in Georgia, which does not mean that our wonderful public deserves to be laughed at. As I understand McDonald’s in Tbilisi is a so called ‘Franchise’, to use the business language, and franchising should involve a practice of using mother firm’s successful business model. By a reference book, McDonald’s is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries, headquartered in the United States, where you can not only use ketchup free at any McDonald’s joint as part of the transaction, but you can also ask for some and you will be given to take it out if you cite a fair reason for that. If franchising is a business method that involves licensing of trademarks and methods of doing business, why the methodology has to be changed at the discretion of the franchiser so easily? I will apologize for this article publicly, maybe in the next editorial, if I am given enough reason for selling a drop of ketchup for that much money at the McDonald’s in Tbilisi which I am not going to visit ever in my life again. But I am willing to recognize that it is a beloved place for our kids to have breakfast at, to lunch, to dine, to sup and even to stay overnight if allowed. I can also admit that I might fall short of the information concerning the price formation at McDonald’s in Georgia, but 50 cents for a little packet of ketchup clearly sounds like a pecuniary blunder. Rebelling against the flagrantly boosted ketchup price might be a good idea but this will never happen. Nobody will even notice it except an old dog like me. I could have kept mum too but I got so mad that I wanted to trash the full tray into the garbage receptacle but I refrained from radicalism. I was not alone and the company I shared the meal with would have felt embarrassed to witness my outrage. On the other hand, I must not be terribly surprised at the ketchup weird price at the McDonalds. In Georgia, prices are incongruent anywhere and anytime when the service world danger is clear and present. Can’t say anything much – the capitalism here is still wild, and taming it will certainly take a while. And the occasional publication of funny macnecdotes like this one might be helpful too because the rip-off disease is still strong and commonplace on the planet!
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