Political Media
19 September, 2013
Political Media
By existent popular definition, Political Media are communication vehicles owned, ruled, managed, or otherwise influenced by political entities, meant to propagate views of the related entity. By this particular definition our national media is absolutely political.
There are countries, like America, where media is more commercial than political with a moderate amount of political functionality of course. And this sounds quite normal, doesn’t it? The TV viewership in Georgia will not go beyond one million persons by any reasonable stretch.
And this tiny market is shared by more than 20 TV stations, broadcasting round-a-clock. Almost! It is absolutely excluded that all of them are remunerative, even a few of them. This would be simply funny to imagine! Then, why are they in the market? What are they doing there? Most probably they are serving various political interests, spending money rather than making it. Their political affiliation is not declared as a rule. A mass communication medium would never recognize that it belongs to a particular political entity because this kind of frankness may not be considered too smart a move – who knows what’s going to happen in the future, especially in an unstable political culture like ours. At first sight, it is not at all difficult to notice the political orientation of a medium, even by a regular consumer eye. The most frustrating part of the arrangement is that those valuable ways and means of mass communication is getting surrendered to certain restricted political goals rather than expressly serving the people’s direct interests. In this kind of a situation, the independence and objectivity of a medium is turning into a bullet meant for only one political billet, which might not even mean anything much for the country as a whole. On the other hand, the pressure on people’s minds is so unnoticeable and so skillfully orchestrated that people readily adhere to political thoughts of those whose political interests are being held up by a certain mass medium. A regular viewer would not even suspect how much political influence is thrust upon his submissive mind. Ours is a society which easily accepts the regulation of media from the top. Our average viewer would not even bother himself to evaluate the process via which he is practically molded into a political instrument of any presumable use by a political power in possession of a molding medium. Let us be fair enough and say that other nations would not differ drastically from us in this particular respect. Most of them consent to the way the mass media is politicized in their countries. And I am glad we are not alone! This said, we need to also notice that political media has an injurious propensity to turn into a one-directional political tool which might easily become an abusive device in the hands of those for whom the achievement of a political goal is a matter of life or death. So let us not take it overly easy that press and television in Georgia make a sturdy political medium, powerfully working on slaking the political thirst of the rich and powerful in whose clenches they are posited. The cliche that the media is the forth power sounds fairly ostentatious but not as vain as it might seem. There is a huge meaning buried in the formula. We all know that the separation of powers within the universally working triumvirate is the most optimal democratic way of ruling a human society. The fourth power, called media stands separately and conceitedly from that trivial democratic triumvirate, being proudly conscious of its intellectual influence on the public opinion. And still, it may become powerless if its forces are directed on the modern educated public with sharp skills and rich intuition to discern well between right and wrong. The political media may bend in front of that kind of public. It is also true that nobody can guess easily who the masters and controllers of the media are. In this country, it is commonly accepted that the governments are in charge, but considering that governments are usually controlled by those who possess media, the situation morphs into a regular vicious circle. Thus the only resistance, offered to political media is a qualified reader, listener and viewer. So let’s keep our heads up!

Print
Other Stories
A new beginning
Our little darling GJ has done its good job and it is now leaving the public life arena as quietly as it had once come around eight years ago.
Left-hand, Right-hand...
Georgia has lately been flagrantly busy and obsessed with controversial talk about the right-hand-steering wheels
Always in Expectation
Georgia last felt stable, hopeful and unperturbed when the Soviet home of nations was still alive and kicking. As soon as the loud and hard-going Soviet collapse occurred
Named after Bush
Any time I am on my way to Tbilisi Airport together with another guest of mine, and pass the huge mural portrait of George
Remembering the Legend
The famous Georgian physician and scientist Joseph Zhordania would have turned 120 this year.
Impeach the Mayor? Then what?
It does not take excessive political qualification to know that democracy has turned out to be a complicated brain-twister
Rustavi 2
The current government got hold of the helm on a wave of promises to restore justice in the country, buried
What is it all about?
“Something is rotten in the state of Denmark.” Just in Denmark, not in Georgia! Aren’t we lucky that nothing
Perpetuity of Conflict
Here, the difference of opinion is perceived not as the knowledgeable and well-organized Western political culture would dictate.
Welfare & Politics
Beliefs, principles, dogmas, views, political affairs, etc. are not edibles to eat, although they are fed to people
Polit-Economic Paradox
That the Georgian historical lands are occupied by Russia is part of politics, and the fact that Georgia
Freedom of Speech
All of our governments of various periods in the last twenty-five years have been at a loss when it came to the relationships
Narushilovka
I cannot imagine an American policeman – unless I am totally ignorant of reality or utterly uninformed on the matter
Jansugh Charkviani ‘The Gorgeous Death’
Translated from Georgian by Nugzar B. Ruhadze
Flashes in the Pan
In the twentieth century, before the eyes of the civilized world, we appeal to the conscience of civilized nations and all honest people
Of Media, Freedom and Crossroads - M100 SANSSOUCI COLLOQUIUM 2015
”Satire must provoke shock” – declared Gerard Briard, editor-in-chief of the controversial French satire magazine Charlie Hebdo
Pursuing happiness...
Georgia has of course taken the human rights issue very seriously – and this tells on the life of this nation quite considerably
Forms of Hatred
Anything that the world is concerned about and is dwelling upon verbally or practically has become a subject of discourse in Georgia too.
Do’s & Don’ts
What a silly month of year August is when it comes to feeding ourselves with news. In August, don’t even bother
USSR & USA
The United States, left in the battlefield all by itself and without a worthy opponent, is feeling somewhat
'Make America Great Again'
The title of this editorial is copied from a presidential campaign slogan – behold, somebody wants to make America great all over again.
“Georgia will be better off with Trump in the White House than Obama”
Bill Thomas is an author and journalist in Washington who has written about politics for more than 20 years.
Electoral Preferences
Call them as you wish but ask of them as much as, for example, the American people are asking of senators and congressman of their choice!
Why so critical?
Why am I so critical towards my native Georgia, its habits and inclinations, its people and government, its means and ways, its behavior
Into & Beyond Politics
It was Georgia’s good luck that several years ago we won the title of the host country of the 13th Summer European Youth Olympic
PHOTO OF THE DAY
Exchange Rates
GEL Exchange Rate
Convertor
18.09.2018
19.09.2018
USD
1
USD
2.6156
2.6188
EUR
1
EUR
3.0498
3.0593
GBP
1
GBP
3.4259
3.4414
RUB
100
RUB
3.8379
3.8673
Other Stories
GEL Exchange
USD
1
USD
2.6188
EUR
1
EUR
3.0593
GBP
1
GBP
3.4414
RUB
100
RUB
3.8673
September 2018
Mon Tue Wed Thu Fri Sat Sun
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30