Editor's comment
Political Media
19 September, 2013
By existent popular definition, Political Media are communication vehicles owned, ruled, managed, or otherwise influenced by political entities, meant to propagate views of the related entity. By this particular definition our national media is absolutely political.
There are countries, like America, where media is more commercial than political with a moderate amount of political functionality of course. And this sounds quite normal, doesn’t it? The TV viewership in Georgia will not go beyond one million persons by any reasonable stretch.
And this tiny market is shared by more than 20 TV stations, broadcasting round-a-clock. Almost! It is absolutely excluded that all of them are remunerative, even a few of them. This would be simply funny to imagine! Then, why are they in the market? What are they doing there? Most probably they are serving various political interests, spending money rather than making it. Their political affiliation is not declared as a rule. A mass communication medium would never recognize that it belongs to a particular political entity because this kind of frankness may not be considered too smart a move – who knows what’s going to happen in the future, especially in an unstable political culture like ours. At first sight, it is not at all difficult to notice the political orientation of a medium, even by a regular consumer eye. The most frustrating part of the arrangement is that those valuable ways and means of mass communication is getting surrendered to certain restricted political goals rather than expressly serving the people’s direct interests. In this kind of a situation, the independence and objectivity of a medium is turning into a bullet meant for only one political billet, which might not even mean anything much for the country as a whole. On the other hand, the pressure on people’s minds is so unnoticeable and so skillfully orchestrated that people readily adhere to political thoughts of those whose political interests are being held up by a certain mass medium. A regular viewer would not even suspect how much political influence is thrust upon his submissive mind. Ours is a society which easily accepts the regulation of media from the top. Our average viewer would not even bother himself to evaluate the process via which he is practically molded into a political instrument of any presumable use by a political power in possession of a molding medium. Let us be fair enough and say that other nations would not differ drastically from us in this particular respect. Most of them consent to the way the mass media is politicized in their countries. And I am glad we are not alone! This said, we need to also notice that political media has an injurious propensity to turn into a one-directional political tool which might easily become an abusive device in the hands of those for whom the achievement of a political goal is a matter of life or death. So let us not take it overly easy that press and television in Georgia make a sturdy political medium, powerfully working on slaking the political thirst of the rich and powerful in whose clenches they are posited. The cliche that the media is the forth power sounds fairly ostentatious but not as vain as it might seem. There is a huge meaning buried in the formula. We all know that the separation of powers within the universally working triumvirate is the most optimal democratic way of ruling a human society. The fourth power, called media stands separately and conceitedly from that trivial democratic triumvirate, being proudly conscious of its intellectual influence on the public opinion. And still, it may become powerless if its forces are directed on the modern educated public with sharp skills and rich intuition to discern well between right and wrong. The political media may bend in front of that kind of public. It is also true that nobody can guess easily who the masters and controllers of the media are. In this country, it is commonly accepted that the governments are in charge, but considering that governments are usually controlled by those who possess media, the situation morphs into a regular vicious circle. Thus the only resistance, offered to political media is a qualified reader, listener and viewer. So let’s keep our heads up!

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