First Taste – adorable reactions of children when they eat new food
13 May, 2013
A heartwarming and hilarious video has captured the brutal honesty of children's first encounters with new foods, showing their reactions in slow motion.
Made by Saatchi & Saatchi, the two and a half minute homage entitled The First Taste was inspired when a creative director at the company's Australian branch watched his own daughter try a gherkin, the Daily Mail informs.
The video focuses on seven toddlers and infants as they try sophisticated foods such as pickled onions, olives, anchovies
and Vegemite.
Of his daughter's own reactions he gushed: 'Every time she tries something new, just the stupid faces she pulls.'
Screened during the TEDxSydney conference last weekend, the video was intended as a 'kind of mental sorbet' to refresh the minds of the audience between speakers, explained Mr Gilmour.
'[I wanted] to create something that would be memorable in its own right but also wouldn't mean people would have to think too much.'
Set to a classical music soundtrack, the footage is filmed in slow motion, focussing extraordinary attention on each child's expression as they experience their first tastes.
All the children are friends and family members who volunteered to appear in the film.
Mr Gilmour's partner in the project, cinematographer Hugh Miller took care of the logistics of getting the kids to sit in a room bright enough to film in slow motion without scaring them with big lights and hefty equipment.
'All the young kids were filmed at 500 frames per second so every single moment is magnified at a frame rate that's normally only used for scientific purposes,' he told Good Food.
'We had about 20,000 watts of light shining on them... but you couldn't actually see any lights. It all came through this diffuse ceiling,' he added. 'It was like walking into a really bright room.'
To encourage his young protagonists to look at the camera, Mr Miller had a playback of the images visible in the lens.
'Sometimes in the film you see the kids looking at the camera but actually they're looking at their own reaction,' he revealed.
For Mr Gilmour, watching the TED crowd receive the film was hugely rewarding.
'The word would come up [telling you what the food was] and people would be ooh-ing and aah-ing, waiting for the reaction,' he recalled.

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