Robert Pattinson is a new face of Dior Homme
13 June, 2013
It’s about time, say friends and millions of fans of Kristen Stewart’s ex, Robert Pattinson after Dior Homme Fragrance had finally announced the British hunk as official Ambassador for its latest campaign.
After months of waiting and much speculations about Dior commercials and Rob’s involvement in it, waiting of his supporters has finally paid off. 48 hours of countdown by French journalist Yves Bongarcon and Rob’s fans could not help but get more excited than the actor for the upcoming
Dior commercial.
On June 11, 2013, Robert Dior Homme Fragrance had finally announced Robert as the new face of the fashion house. In honor of Robert’s new role as Ambassador of Dior Homme Fragrance, a party was held at West Hollywood’s Soho House Tuesday, where some of the images of the campaign were unveiled as soft launch of his campaign, IB Times reports.
Attended by Dior employees who, according to E! News flew in from France, the intimate gathering was aimed at taking a first look of the racy ad Robert had earlier shot for the campaign. What supposed to be “for-your-eyes-only” didn’t turn out as planned. Some of these images were captured by enterprising friends and fans of Robert, who were generous enough to share it on Instagram.
In a statement released by Dior Homme Fragrance it underscored two major reasons why Robert is the perfect Ambassador for its latest ad campaign: one for how Robert has evolved through the years and two, Robert has proven the scope of his talents.

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