Skype for Georgia
13 September, 2012

Invented in Sweden back in 2003, the Skype software won the world. However, the Skype technology was recently purchased by Microsoft Corporation. This made a new impact on research and development. Ahead of Nokia and Microsoft’s big event in New York last week, where they will formally announce new Nokia/Windows Phone devices, Microsoft is making a little pre-show appearance in the form of Skype, the once-upstart Internet voice calling company that it now owns.

It was announced that starting in October,

users will be able to buy Skype Credits by billing them directly to their mobile carriers. Georgian subscribers are intensively using benefits of Skype, where you can send MRI picture, movie via messenger just clicking + icon, there are no limits of file length, this is a real advantage for telemedicine, teleconferencing and management of remote projects.

The move is a sign of how Skype is getting even more integrated into the telecom establishment — which was once so threatened by the ompany that some mobile carriers even barred use of Skype on their networks. It’s not clear yet whether this Skype news will figure in Nokia and Microsoft’s announcements later this autumn, but given that we are likely to see a lot more Skype integration into the Windows Phone system from here on out, I wouldn’t be surprised if it did, even if indirectly.

The carrier billing is being enabled by Mach www.mach.com, which already had a pre-existing deal with Microsoft to provide carrier billing services for apps in the Windows Marketplace.

Mach has some 650 operator customers using its billing gateway services worldwide. For Skype, it means potentially more mobile users of its services — since it will be a little more seamless for them to add calling credit to their accounts when using it on handsets.

While companies like Apple have largely cut carriers out of the equation when it comes to making money from apps — carriers collect money from data usage but little else on iOS — carriers have been hoping to turn that situation around through services like carrier billing, which lets users charge payments for apps and in-app purchases directly to their phone bills.

According to recent data from carrier billing company Mopay (MobyPay), the most popular types of mobile content that get billed through carriers are in the areas of gaming and dating, with the general trend being that the easier it is to pay for something on the phone, the more likely people are to do it.

That’s a business model that Skype is clearly hoping will help it drive up more revenue in its own service, too.

Just click online icon of your Skype status and look at your contact list. Skype is an excellent tool to keep low your office and home communications cost, saving monies, time and hardware on international and long distance calls.

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