The language of Pushkin and Putin
11 December, 2012
The language of Pushkin and Putin
English is the language of Dollar, Hollywood and Silicon Valley. Of course, it is also Shakespeare’s, Fitzgerald’s and Hemingway’s language. Though, if it only remains the language of well-known and loved literature, it will not be spoken by half of the planet.
Russian is a different example. It is the language of Gogol, Tolstoy and Dostoevsky, and the language of the former empire. But not more! It is triste to say this, but Russian is not as modern as we
would like it to be. It is the language of the great past and also the language with uncertain future...
Language is the mirror of the nation, the reflection of its strength, power and ability to expand its cultural values over the planet. Russian is not doing very well to this end. The weight of the Russian language in the international community cannot be compared with that of English, French, Spanish or Chinese. Say, in the French business school, where I am currently working on my master’s degree, almost every second student studies Spanish. Spanish-speaking people on campus do not have time to rest! Everybody wants to drink with them and exchange “hola”, “que tal” and “hasta manana” (‘hi’, ‘how are you?’ and ‘see you tomorrow’). I am not that much in demand because only one person is interested to practice Russian... She is one of the eleven students on 4000 student strong campus, who are learning the language of Pushkin and Putin.
Why the situation is like that? Because to buy Russian oil, one does not need to learn the language. One also does not need the language to sell shampoos and diapers on the Russian market. The multinational can just hire Russian managers, that will adapt any product for the local market. There is another – delicate – point: ourselves we do not make a lot to conserve and promote our language.
RussiaToday TV-channel, created with an ambition to improve Russian image and promote Russian culture, broadcasts in several different languages, but not in Russian. At the same time the attitude to the language inside the country matters a lot!
Just one example to show. One of the lectures at my business school. Professor asks four Chinese students to come at the desk and help him to make an experiment. The task is to translate from English into Chinese and vice versa the names of multinationals: Apple, Nike, BMW etc. It turns out that in China all this names are translated in the native language. In the national newspaper you will not come across the “Nike” name written in latin alphabet. There will be a hieroglyph or several hieroglyphs instead, that will sound the same way or give the idea of what is the company’s business. Respect-worthy “language patriotism”, that makes Chinese more and more popular language to study by foreigners. Another example. French people have language school in most of the big foreign counties. They are called Alliance Fran?aise – “the school of French language and civilization”. Well done, French people!
What does the Russian language lacks? Firstly, strong and innovative Russian economy. Secondly, progressing science. People all around the world should like products and ideas, that are born in Russia. They should be eager to study and work here. Thirdly, proud of Russian themselves of their country. Finally, an aggre English is the language of Dollar, Hollywood and Silicon Valley. Of course, it is also Shakespeare’s, Fitzgerald’s and Hemingway’s language. Though, if it only remains the language of well-known and loved literature, it will not be spoken by half of the planet.
Russian is a different example. It is the language of Gogol, Tolstoy and Dostoevsky, and the language of the former empire. But not more! It is triste to say this, but Russian is not as modern as we would like it to be. It is the language of the great past and also the language with uncertain future...
Language is the mirror of the nation, the reflection of its strength, power and ability to expand its cultural values over the planet. Russian is not doing very well to this end. The weight of the Russian language in the international community cannot be compared with that of English, French, Spanish or Chinese. Say, in the French business school, where I am currently working on my master’s degree, almost every second student studies Spanish. Spanish-speaking people on campus do not have time to rest! Everybody wants to drink with them and exchange “hola”, “que tal” and “hasta ma?ana” (‘hi’, ‘how are you?’ and ‘see you tomorrow’). I am not that much in demand because only one person is interested to practice Russian... She is one of the eleven students on 4000 student strong campus, who are learning the language of Pushkin and Putin.
Why the situation is like that? Because to buy Russian oil, one do not need to learn the language. One also does not need the language to sell shampoos and diapers on the Russian market. The multinational can just hire Russian managers, that will adapt any product for the local market. There is another – delicate – point: ourselves we do not make a lot to conserve and promote our language.
RussiaToday TV-channel, created with an ambition to improve Russian image and promote Russian culture, broadcasts in several different languages, but not in Russian. At the same time the attitude to the language inside the country matters a lot!
Just one example to show. One of the lectures at my business school. Professor asks four Chinese students to come at the desk and help him to make an experiment. The task is to translate from English into Chinese and vice versa the names of multinationals: Apple, Nike, BMW etc. It turns out that in China all this names are translated in the native language. In the national newspaper you will not come across the “Nike” name written in latin alphabet. There will be a hieroglyph or several hieroglyphs instead, that will sound the same way or give the idea of what is the company’s business. Respect-worthy “language patriotism”, that makes Chinese more and more popular language to study by foreigners. Another example. French people have language school in most of the big foreign counties. They are called Alliance Fran?aise – “the school of French language and civilization”. Well done, French people!
What does the Russian language lacks? Firstly, strong and innovative Russian economy. Secondly, progressing science. People all around the world should like products and ideas, that are born in Russia. They should be eager to study and work here. Thirdly, proud of Russian themselves of their country. Finally, an aggressive cultural expansion. Russian is the language of Pushkin. Cool, but not enough. Russian is the language of Putin. This is not very good, probably, but putins come and leave. At the same time Russian should stay and grow into fashion. Because, honestly speaking, now it feels hurt about the language. What to do, even if one cannot change the situation crucially?
Again and again promote the language in and outside the country. Speak and write about Russia and in Russian as much as possible. For professionals it can also be interesting that there is an Association of the Russian Press, that unites Russian-speaking mass media abroad. Support and backbone on the Russian language in different countries. Because Russian language is even more than Russia.
ssive cultural expansion. Russian is the language of Pushkin. Cool, but not enough. Russian is the language of Putin. This is not very good, probably, but putins come and leave. At the same time Russian should stay and grow into fashion. Because, honestly speaking, now it feels hurt about the language. What to do, even if one cannot change the situation crucially?
Again and again promote the language in and outside the country. Speak and write about Russia and in Russian as much as possible. For professionals it can also be interesting that there is an Association of the Russian Press, that unites Russian-speaking mass media abroad. Support and backbone on the Russian language in different countries. Because Russian language is even more than Russia.
Print
Other Stories
Mariah Carey may perform in Georgia
American singer Mariah Carey may arrive in Georgia within the framework of the Check in Georgia project, - Giorgi Kobulia, Minister of Economy and Sustainable Development, said.
Hollywood star Dolph Lundgren visiting Georgia for "Ragnar" commercial
Dolph Lundgren, a Swedish actor, will pariticpate in a Ragnar commercial in Georgia.
Nanuka Gudavadze’s photo session for ANOUKI
Nanuka Gudavadze is a Georgian model.
7 citizens died from suspected CO poisoning in Tbilisi
Police are investigating the incident that took place on Ketevan Tsamebuli street, leaving seven people dead.
Miss Georgia 2009 to marry Rustavi 2 TV channel owner
Nanuka Gogichaishvili, a famous Georgian model and a former TV presenter of one of the leading TV broadcasting company Rustavi 2 is marrying to Nika Nakopia.
The Sun: Georgian girl speaks about Jack Shepherd
A 24-year old Georgian Maiko TChanturidze has spoken about the moment Jack Shepherd admitted he was wanted over the death crash.
New shirt with “Kmara” and “Borjghalo” symbols by Demna Gvasalia cost 491.67 Euros
Demna Gvasalia is a Georgian fashion designer, the creative director of Balenciaga and head designer of Vetements.
Returning from Germany to be a role model in Georgia
Tina Davadze, a young entrepreneur from Georgia, creates leather accessories in Kharagauli, Imereti (western region of Georgia).
Bera among 12 gorgeous men breaking beauty standards
Georgian rapper Bera Ivanishvili is among “12 Gorgeous Men Who Made Us Forget About Beauty Standards”.
Lia’s Georgian Cookery School opening in Oxford
The Oxford Times has recently published an article about Lia’s Cookery School opening in Oxford in January this year.
Georgian library opened at the Queens Library, New York City
Georgian library was opened at the Queens Library, a public library serving New York City.
Mikheil Saakashvili together with Georgian emigrants plan to return home
The former president of Georgia Mikheil Saakashvili has recently promised Georgian emigrants to return home.
Tako Natsvlishvili features in video for Pain de sucre
Tako Natsvlishvili, Georgian Model featured in a new video for Pain de Sucre.
Demna Gvasalia’s extraordinary collection at a hall full of animals
Famous Georgian designer Demna Gvasalia has recently showcased his latest collection at Paris Fashion Week.
Epiphany marked in Georgia
On January 19 Orthodox Georgians celebrate Epiphany feast.
Two persons detained in connection with Didi Dighomi accident
Two people have been detained in connection with the tragic incident in the Didi Dighomi district of Tbilisi
Measles outbreak ongoing in Georgia
A total of 312 cases of measles were reported in Georgia from January 1 through January 16
“Ironbark” will star Georgian actor Merab Ninidze with Benedict Cumberbatch
Famous Georgian actor Merab Ninidze will appear in Dominic Cooke’s film “Ironbark”.
Photographer Giorgi Zhamerashvili about the tragedy in Didi Dighomi
Yesterday on the 16th of January, gas explosion occurred in the Didi Dighomi district of Tbilisi.
Tbilisi City Hall provides 27 persons, damaged in explosion, with temporary accommodations
Tbilisi City Hall has provided 27 persons, damaged in the suspected natural gas leak explosion in Tbilisi yesterday, with temporary accommodations
Gas explosion in Tbilisi kills four, including one child
Four people, including one child, died and eight others were injured as a result of gas explosion
17 dead from flu virus in Georgia, but the dynamic is decreasing
17 people have died from clinically confirmed flu virus in Georgia so far.
Tourists climb over fence to enter Jvari Monastery in Mtskheta
Tourists have found an alternative way to enter the territory of Jvari Monastery in Mtskheta.
Georgian couple quitting their jobs  to travel
Georgian couple Elene Gelagutashvili and Giorgi Tevzadze quitted their jobs to embark on adventures to South America.
How is Georgia preparing for Eurovision Song Contest?
Eurovision Song Contest is one of the largest of its kind and around 300 million spectators are getting ready to watch the show.
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
15.02.2019
16.02.2019
USD
1
USD
2.6420
2.6413
EUR
1
EUR
2.9778
2.9791
GBP
1
GBP
3.3915
3.3851
RUB
100
RUB
3.9577
3.9608
Other Stories
World famous British singer Jessie J has decided to wear clothes made by Anouki Areshidze, Georgian designer and wife of the mayor of Tbilisi.
Bassiani, one of the most popular underground clubs not only in Georgia but throughout Europe as well, has opened today
An amazing video made in Georgia by tourists from the Philippines have gone viral on the internet.
Over the recent two days May 12-13 Tbilisi city saw a peaceful protest rally in the center of the city.
Hundreds of people took to the main street Rustaveli Avenue in Tbilisi to protest the raid in Tbilisi’s popular night clubs.
Two bear cubs listed as endangered on the red list were handed over to Tbilisi Zoo,
Tbilisi Mayor Kakha Kaladze and Deputy Tbilisi Mayor Ms. Sophio Khuntsaria have gifted a food stand
Pamela Anderson, famous Canadian American actress and model has appeared in the chic sunglasses by internationally acclaimed Georgian designer George Keburia.
A ski lift accident in Georgia’s eastern Gudauri resort,in particular at Sadzele 5 lift, has left 8 people with injuries.
The ski lift in Gudauri winter resort in Georgia has broke down in the aftermath of which several people have been injured.
GEL Exchange
USD
1
USD
2.6413
EUR
1
EUR
2.9791
GBP
1
GBP
3.3851
RUB
100
RUB
3.9608
February 2019
Mon Tue Wed Thu Fri Sat Sun
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28