Tamashobana – Playing is mandatory
19 December, 2015
Tamashobana – Playing is mandatory
Active games have been popular in Georgia since ancient times. Starting with ball games such as Lelo and ending with blind man’s buff and the like, the variety of both games themselves and types of physical activity they involve is astounding. These games used to be considered an inseparable part of everyday life, providing both physical and mental development for children and adolescents – in no small part due to the fact that many of them were highly interactive and
malleable. However, after videogames became widespread worldwide, the majority of children exchanged their homes’ yards for desktops as sources of entertainment. Georgia’s playgrounds, sidewalks and alleys are no longer full of little kids and ringing with their laughter – they stand empty and abandoned, with their former occupiers now sitting nose-deep in computer screens and phones instead of playing games their parents played.
geotv.ge
Tamashobana (“tamashi” means “game” in Georgian) is a company dedicated to producing products for Georgian games. It was founded in 2015 by two friends – Nini Chikovani and Nona Songhulashvili.

“I was with Nona when her little nephew ran up to us and asked to play together. We offered him to play “rezinobana” (a game when two people stretch a circular piece of rubber between them to form two parallel lines and the player does various acrobatic feats in the middle without tripping), but it turned out that neither did we have the rubber nor did the kid know this game, even though it was extremely popular in our childhood,” says Nini. This is when she and her friend got the idea to engineer a revival. “The current generation has no idea about the games that we and our parents played. All they do is spend time sitting at their computers or staring into their phones. In my childhood, almost every single family had a tradition of playing lotto in the evening; today, this tradition is gone and children do not even know what lotto is. This is why we decided to resurrect all these games,” she explains.
geotv.ge
The first stage of their work was to list the games that were all but forgotten nowadays. After making use of numerous written and oral sources, they compiled an impressive list that had to be divided into categories – games to be played at home, games that require a table, games played outside, games played exclusively when it’s raining, etc.
geotv.ge
“Historically, games have played a large role in Georgians’ everyday life, and numerous local and foreign sources alike confirm this. If we look at our writers’ works, almost all of them contain descriptions of various games and festivities. Games made people healthier, they cheered and livened them up. This is why we think it is necessary to revive Georgian games and let them spread. Original, historical Georgian games were very active and vigorous, requiring far more flexibility and endurance than anything similar they had in Europe, except probably Rome and Sparta.Games unite children, teach them to follow the rules and uphold order, raise their willpower, make them hardier, more determined to overcome obstacles and happier, of course,” says Nini.

Even though the girls’ first priority is to become successful at the Georgian market, instructions for the games come in English as well as Georgian, to prevent the language barrier interfering with tourists’ interest. By the way, these games are not just for children – adults can play them perfectly fine, too. Also, Tamashobana’s creators care a great deal about the environment: “Almost everything we have is handmade of wood; what isn’t wooden is made from ecologically clean products, not low-quality plastic. This is very important for us.”

Initially, Tamashobana is going to sell its goods through its website, with free delivery throughout the country. “We are also having talks with a bookstore network Biblusi, which can be a perfect vector for selling our goods. We researched the market and saw that toys similar to the ones we make are far more expensive than ours, while the purpose behind our company is precisely to make sure that these toys are available to everyone, so that children would return to traditional Georgian games.”
geotv.ge
The closest thing English has to the Georgian word “tamashobana” is “gaming”; while seemingly long, it’s very easy to pronounce. “My partner Nona Songhulashvili came up with the name. At first we were afraid that people wouldn’t pick it up because it was long, but “tamashobana” is so satisfying to pronounce that people easily remember it and everyone immediately understands what it is about,” Nini explains.

The two girls have grand plans for the future. They want Tamashobana to enter every Georgian home, because playing is mandatory.
Print
Other Stories
Georgian designers who participate in TBFW 2018
Mercedes Benz Fashion Week 2018 kicks off tomorrow, on the 1st of November and will last for 5 days, until the 5th of November.
Tusk of elephant Grand successfully removed in Tbilisi Zoo
Surgery of the elephant Grand in Tbilisi zoo was successful and is over now. Elephant can walk now but specialists still observe its condition.
International fashion exponents meet Georgian designers MBFW Tbilisi
If you’re interested in fashion then you should definitely add a new event to your agenda. Namely Mercedes-Benz Fashion Week Tbilisi that takes place from 1 to 5th of November.
Maryam d'Abo - James Bond Girl with Georgian roots
Giorgi Kvinitadze was a commander-in-chief of the Democratic Republic of Georgia.
Elephant to undergo surgery in Tbilisi Zoo
The elephant Grand is about to undergo the hardest surgery today on the 31st of October.
Best places to celebrate Halloween in Tbilisi
Halloween is celebrated on the 31st of October. It evolved from the Celtic holiday of Samhain which took place at the beginning of winter.
Bera Ivanishvili and Nanuka Gudavadze to get marry on the 11th of November
Son of the richest person in Georgia Bera Ivanishvili and the Georgian model Nanuka Gudavadze plan to get married on the 11th of November.
8-year-old girl killed in Gori - suspected murderer detained
The man suspected of killing the 8-year-old girl (with the initials I.N.) was detained today, on the 26 of October.
Audrey Hepburn with Georgian Emmy Award winner
Some photos keep whole stories. Especially one that are taken with famous people.
New clip by Bera Ivanishvili - Time machine
The richest man in Georgia Bidzina Ivanishvili is very much involved in politics, but we cannot say the same about his children, especially about Bera.
Olivia Wilde and Lea Michele in David Koma dresses
Recently, InStyle has organized the fourth annual InStyle Awards.
Gregory Pekk and Marcello Mastroianni and their friendship with Georgians
Leila Abashidze was a famous Georgian actress. She was sometimes referred to as "Mary Pickford of the USSR".
Georgian singer Sofia Nizharadze’s sexy outlooks
Sofia Nizharadze is a Georgian singer. She represented Georgia in the Eurovision Song Contest 2010 with the song "Shine reaching the 9th place.
Beautiful Georgian Model Tamta Shedania tells her story
The model of Elite Model Look Georgia (an international modeling contest) Tamta Shedania worked with various Asian and European modeling agencies.
Ghanaian Eudosia Andoh – Everyday life in Tbilisi in photos
Eudosia Andoh has been living in Tbilisi for three and half years and has been travelling in different parts of Georgia.
Tbilisi Fashion Week SS 2019 ended
Tbilisi Fashion Week SS 2019 came to an end. The event has been widely reported in the international press such as Vogue, Marie Claire, ELLE, Harper's Bazaar, etc.
Tbilisi Fashion Week continues – What’s new?
Tbilisi Fashion Week continues. Foreign tourists, designers, models and special guests attend the event.
The first day of the Tbilisi Fashion Week SS 2019
Tbilisi Fashion Week SS 2019 has officially commenced.
Sophia Loren, Ornella Muti and their friendship with the Georgians
Georgia has numerous artists popular to the international public.
Tbilisi Fashion Week kicks off
Tbilisi Fashion Week is going to commence on the 18th of October. The slogan of the fashion week is “We Must Take Care of Nature”.
Georgian model Ana Akhvlediani becomes a mother
Georgian model Ana Akhvlediani became a mother. Ana Akhvlediani married to Giorgi Beraia in July, 2018. The couple has a daughter.
What do wives of the rich Georgians wear?
Famous Georgian faces pay great attention to look gorgeous when they appear in public or upload photos on social network.
Saddam Hussein’s Georgian Personal Advisor
A-83-year-old pilot Darwin Rukhadze from Georgia used to serve as a personal advisor of Saddam Hussein, the president of Iraq.
What makes Japan so similar to Georgia?
Japanese people know Georgia and the Georgians well enough thanks to the Georgian Sumo wrestler Levan Gorgadze, also known as Tochinoshin.
Top 5 most beautiful Georgian models
Georgian models take part in popular international catwalks, photo shoots, fashion weeks and shows. They are very successful in Georgia as well as worldwide.
PHOTO OF THE DAY
Exchange Rates
GEL Exchange Rate
Convertor
16.11.2018
17.11.2018
USD
1
USD
2.6818
2.6727
EUR
1
EUR
3.0299
3.0268
GBP
1
GBP
3.4332
3.4240
RUB
100
RUB
4.0185
4.0447
Other Stories
World famous British singer Jessie J has decided to wear clothes made by Anouki Areshidze, Georgian designer and wife of the mayor of Tbilisi.
Bassiani, one of the most popular underground clubs not only in Georgia but throughout Europe as well, has opened today
An amazing video made in Georgia by tourists from the Philippines have gone viral on the internet.
Over the recent two days May 12-13 Tbilisi city saw a peaceful protest rally in the center of the city.
Hundreds of people took to the main street Rustaveli Avenue in Tbilisi to protest the raid in Tbilisi’s popular night clubs.
Two bear cubs listed as endangered on the red list were handed over to Tbilisi Zoo,
Tbilisi Mayor Kakha Kaladze and Deputy Tbilisi Mayor Ms. Sophio Khuntsaria have gifted a food stand
Pamela Anderson, famous Canadian American actress and model has appeared in the chic sunglasses by internationally acclaimed Georgian designer George Keburia.
A ski lift accident in Georgia’s eastern Gudauri resort,in particular at Sadzele 5 lift, has left 8 people with injuries.
The ski lift in Gudauri winter resort in Georgia has broke down in the aftermath of which several people have been injured.
GEL Exchange
USD
1
USD
2.6727
EUR
1
EUR
3.0268
GBP
1
GBP
3.4240
RUB
100
RUB
4.0447
November 2018
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30