Cost of New Year feast – Will the products’ price increase?
15 December, 2016
Cost of New Year feast – Will the products’ price increase?
Roast pig, satsivi, khachapuri, gozinaki, churchkhela, fruits and various sweets – these are the essential part of the New Year table in every Georgian family.
That is exactly why, as the holidays approach, the price of nuts, honey, meat, cheese and sweets increase significantly. But this year even higher prices are expected and the reason for this is the devaluation of national currency – Georgian Lari.

55-year-old Nana Kamushadze says she always prepares traditional dishes for the New Year, but
this year, she thinks it will be hard to afford everything.

‘As a rule, there must be satsivi, roast pig, khachapuri, gozinaki and sweets. These are the most essential parts of the festive table. However, I also make tolma, salads and other stuff. This year I would like some fish too. I think 250 laris will be enough for everything and if it’s not, I will be forced to omit something. In recent years, 250 laris were quite enough to do everything but not today,’ Nana Kamushadze says and hopes the prices will not rise for New Year holidays.

To find out what are the prices at this particular moment, we have decided to visit the main marketplace of Tbilisi – the Desertirebi.

We learned that the price of a pig is from 90 to 150 laris, a turkey costs 60-70 laris, a chicken – 10 laris, a kilogram of beef – 12-13 and 1 kg of cheese – 7-9. As far as the sweets and fruits are concerned, 1 kilogram of nuts will cost you 17-30 laris, honey – 15-20, a churchkhela – 1-3 laris, a kilogram of chocolates – 5-20, tangerine – 1-3 laris and a banana is sold for at least 50 tetris but the one with the best quality is for 1 lari. According to this, in order to put only the most essential things on the table, an ordinary family will have to spend at least 300 GEL.

However, we have to take into consideration that these prices are observed two weeks before the holidays begin. It is highly probable, that they will increase as the New Year approaches.

The sellers at the market say the prices depend on what the peasants say.

‘Everything depends on the peasants’ decision. They give us the initial prices on the products they want to sell. This year, like before, the prices will certainly increase. Last year, for example, on December 31, small pigs were sold for 150 laris. In spite of them being quite expensive, there was not one left. Everything was sold out a few hours before midnight,’ one seller says.

There are several factors that will influence the price and these are the devaluation of national currency and the increase of fuel prices, Beso Namchavadze, an expert, says.

‘Prices are already being increased and this is normal at the end of December. But this year, some additional factors will influence the market. Namely, the increase of excise tax on fuel will bring additional problems. That means that the prices will be increased not only on fuel itself, but also on other products, because when a person spends more money on transporting, he is forced to increase the prices on his products as well. This is normal. Apart from that, the import products will become more expensive as well. The government thinks that the increase in prices will be at least 4%.’

On its part, the increase of prices will further influence the devaluation of national currency. For example, in November, comparing to October, the level of devaluation was 0.6%. Mr. Namchavidze says in December it will increase even more. However, the Government gives different prognoses.

Nokoloz Gagua, the Deputy Finance Minister says at this stage nothing indicates that the level of devaluation will increase.

‘As far as we can see, the strengthening of the dollar is not related to the inflation. In November, the level of devaluation of the national currency was 0.2% and in October there was de deflation. At this moment we do not expect more risks and we do not think that the inflation will surpass the level targeted by the National Bank,’ Gagua says.

The Deputy Finance Minister does not expect the increase of prices either. However, there is a considerable fear in the public that the devaluated national currency will influence their purchasing abilities and they will not be able to buy enough products for the New Year.

By Tamta Jijavadze for Allnews.ge

Related Stories:

What products can we buy in advance before New Year’s Eve

How Georgians Celebrate the New Year and Christmas

How Tbilisi celebrated New Year in the past – Traditions you have not heard about


Gozinaki – Most favorite Georgian candy


Churchkhela – Delicious and energizing Georgian Snickers



Photo: spaswinefood.blogspot.com
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