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Demna Gvasalia presents his newest collection inspired by the history of Georgia
02 July, 2018
A Georgian fashion designer, the creative director of Balenciaga and head designer of Vetements, presented a collection named as “Family and War” during Paris Fashion Week. Genocide, Neighboring countries of Georgia, Soviet Regime, wars, political events, religious attitudes and fighting for freedom from the past century to modern day were printed on his collection.
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Vetements' Show in Paris, Demna Gvasalia, Photo courtesy: www.at.ge

Demna Gvasalia was born in 1981. He studied at Tbilisi State University of Georgia and Royal Academy of Fine
Arts in Antwerp. He led design teams at Maison Martin Margiela and Louis Vuitto. He has witnessed Georgia under the Soviet Union. He was ten years old when his house was bombed. One of his main inspiration, his grandmother lost her memory out of stress.
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Vetements' Show in Paris, Demna Gvasalia, Photo courtesy: www.at.ge

The designer wanted to tell his story. He wanted to present a film rather than a show. Georgian alphabet and poetry, the flags of the countries (America, Russia, Ukraine), trends and political  events related to past and recent history of Georgia were reflected on the clothes. The collection represents his personality before coming to Europe.
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Vetements' Show in Paris, Demna Gvasalia, the inscription on the T-shirt- "Have mercy on us, Lord", Photo courtesy: www.at.ge


40 Georgian models were specially selected for the show. Apart from personal and political statements, there was presented a Vetements’ app which can scan the prints and redirect you on Wikipedia pages to let you learn about Georgian genocide.
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Vetements' Show in Paris, Demna Gvasalia, Photo courtesy: www.at.ge

The show was a voice of youth who cannot demonstrate or voice their thoughts and is repressed by a political regime. There is no real freedom for Demna Gvasalia. He has lived through that and he needed to put it out.
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Vetements' Show in Paris, Demna Gvasalia, Photo courtesy: www.at.ge

Some of the clothes were accompanied with masks. Masks for Demna Gvasalia are a kind of identity. He finally found the confidence to reveal himself through the show. It seems the show was a way to express his childhood trauma connected with growing up in Georgia.
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Vetements' Show in Paris, Demna Gvasalia, Photo courtesy: www.at.ge

Loose clothes used during the show belonged to his cousins. At that time the designer had no idea about the existence of fashion.One of the clothes presented was a T-shirt from his graduation day at school with a wish written on it by his grandmother.
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Vetements' Show in Paris, Demna Gvasalia, Photo courtesy: www.at.ge

Demna Gvasalia has depicted one of the recent events in Georgia on his collection. “We dance together, we fight together” – the slogan of the action taken against raids carried out in Georgian clubs by Georgian demonstrators in May.
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Vetements' Show in Paris, Demna Gvasalia, Photo courtesy: www.at.ge

The show was opened by a model with a transparent shirt covered with tattoos, the image of the Cathedral of Vasily, crosses and the Georgian corresponding word for Vetements: “Tansatsmeli”.
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Vetements' Show in Paris, Demna Gvasalia, Photo courtesy: www.at.ge

The collection full of facts, associations, perception of Georgia, black color and military print made the show a little bit menacing but too realistic. Clothes bared the very injuries, complexes and fears experienced by Georgians throughout the years from Soviet Georgia to the present day.

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