Fashion label Vetements uploads political picture of barb wires
11 December, 2018
Fashion label Vetements uploads political picture of barb wires
On Instagram, the label promotes its new spring and summer collection with a picture of barb wires like those at the border of the breakaway region South Ossetia It is unlikely that there is no political message behind it as Georgian Demna Gvasalia is the head designer of the internationally successful label Vetements. 37-year old Gvasalia is an internally displaced person from Abkhazia.

Wire pictures as a political statement – that is how the instagram community interprets the picture. Within a
couple of hours over 18,000 people liked the post already. Some of them commenting it enthusiastically:

geotv.ge
Vetements' show in Paris, Photo courtesy: www.at.ge

“You are the real hero of fashion and creativity, this is how artists should act”
“Thank you Demna!”
“Proud of you, Demna”
“Demna for President”

It is not the first time that Gvasalia who is also the creative director of Balenciaga, mixes fashion with history and politics of his home country. Last summer, he presented a collection named “Family and War” during the Paris Fashion Week. Genocide, neighboring countries of Georgia, Soviet Regime, wars, political events, religious attitudes and fighting for freedom from the past century to modern day were expressed by his designs.

geotv.ge
War and politics are important topics for Demna Gvasalia, Photo courtesy: www.at.ge

Demna Gvasalia was born in Abkhazia in 1981. At the age of ten, he witnessed how his house was bombed and his grandmother lost her memory out of stress. He studied at Tbilisi State University of Georgia and the Royal Academy of Fine Arts in Antwerp. He led design teams at Maison Martin Margiela and Louis Vuitton.

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