Calvert Journal about George Keburia and Situationist
12 March, 2019
Calvert Journal about George Keburia and Situationist
“Celebs are in love with Eastern European designers. But is it really good for business?” – this is the title of the newly published article by The Calvert Journal. Apart from discussing the impact of Eastern European designer’s popularity among A-list celebrities on business, the article reviews some of the most distinguished designers. Space is given to the Georgian designers George Keburia and Situationist as well.

George Keburia is a self-taught Georgian designer. He was born in 1990. Following his surreal
collection at Tbilisi Fashion Week in 2010, George was recognized as the best newcomer designer.
george_keburia
George Keburia and his famous sunglasses

Keburia’s clothes are characterized by the combination of the odd and attractive. His collections have been hailed as a vision of high-tech femininity. They are full of sharply constructed, precise pieces that were rooted in classic elegance, while still subversive enough to look strikingly cutting-edge.

“Usually celebrities choose outfits that are impractical and extraordinary, so it doesn’t necessarily mean guaranteed growth in orders. But it undoubtedly draws media and public attention to the outfit or product. I remember it very well, Lady Gaga was one of the first celebrities to wear my dress, the demand for that dress grew, and we even sold the original one to a collector.”

Situationist is included under the Irakli Rusadze brand and has already presented its collection at Milan Fashion Week. The collection is characterized by high boots, burgundy coats and leather wear.
irakli_rusadze
Irakli Rusadze - Situationist

“Elizabeth Sulcer, Bella Hadid’s stylist, first showed interest an interest in Situationist when she attended Mercedes-Benz Fashion Week Tbilisi. This was the start of our cooperation.”

Related stories:

Kourtney Kardashian wearing a black dress by George Keburia

Rihanna wears sunglasses by George Keburia

Georgian designers you may not have heard of before

Georgian designers who participate in TBFW 2018
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