Dadari, a Georgian toy company with incredible social and ecological missions
16 March, 2019
There is nothing more heartwarming than finding a social and ecological mission-oriented organization. Dadari, a toy company based in Georgia has undertaken to change people's lives for the better. The social enterprise unites people of different abilities (some of them with special needs) in order to create ecologically clean items. Dadari was founded in 2018 by Merab Kuchukhidze. Georgian Journal offers its readers an interview with the CEO of Dadari Archil Gobejishvili.
dadari
1. How did the idea of
Dadari emerge?


The idea of establishing Dadari was initiated by Merab Kuchukhidze. He introduced me to his idea and we decided to make it happen together. We have set up an organization uniting people of different abilities. The social enterprise Dadari makes wooden toys and items. Our team consists of 10 employees, 4 of them with special needs. Their engagement contributes to the creation of Dadari’s refined and unique products.
dadari
2. What makes Dadari different from other enterprises?

Dadari is a social enterprise with a major focus on quality. Our product and its quality are internationally recognized. Dadari’s ecologically clean and high-quality toys and items have undergone a laboratory test in Germany and it has confirmed that they fully comply with the European standards. With the help of our business partners in Germany and the U.S, our products are now available in the leading countries of the world.

The key strength of Dadari is its united team. Each of us aspires to develop and enhance the company’s career prospects. We love what we do, the people we work with and children for whom we create the toys.
dadari
3. What is the role of the enterprise in the development of Georgia?

We have undertaken a mission to help our country in resolving certain social problems. Dadari re-trains those people who have lesser chances to be employed. This would enable them to discover new opportunities, be fully involved in social life and become competitive staff on the labor market. Our country lacks ecologically clean products and we try to make up for with our eco-friendly toys and items.

4. Where can Dadari's products be found?
dadari
Dadari’s toys and items in Georgia can be found and purchased in our social enterprise, at Tbilisi Sea Plaza, Hulaing. Besides, our products can be found on Facebook which offers a delivery service too. As for the European market, Dadari items can be purchased via www.etsy.com or through an international online market GeorgiaWoodenToy.

5. What are Dadari’s future plans?

We make an effort to develop our organization and find new international partners. Currently, we are negotiating with the representatives of Estonia and Italy in order to realize our products in their countries. Meanwhile, we conduct negotiations with one of the largest companies on an international scale to begin the production of their commissioned item in Georgia.

We are working on the renovation of Dadari toys that will be suitable for the Georgian market.
dadari
Nowadays, 100% of the social enterprise's income is only from the sale of the product. At present, we do not have donor organizations or sponsors. As a result, we are not able to re-train more people. However, we will do everything to widen our organization and employ more people in the near future. We are trying to acquire new connections and partners as well as to get corporate orders to make items tailored to their needs for organizations.


dadari
Author: Eka Kiknadze

Related stories:

Sukhishvili Ballet dancer who crafts handmade wooden bows

Innovative wooden watches made by Georgian students

Georgian student to start a strawberry greenhouse enterprise

Lollipops with a note “Stop Russia” – 11-year older entrepreneur from Gori
Print
Other Stories
British singer Jessie J wearing Anouki Areshidze’s total look
World famous British singer Jessie J has decided to wear clothes made by Anouki Areshidze, Georgian designer and wife of the mayor of Tbilisi.
President of European Commission attended celebration of 100 years of the First Republic of Georgia
On 26 May, Jean-Claude Juncker, President of the European Commission, joined celebrations in the Georgian capital of Tbilisi
Georgia’s techno club Bassiani opens after being locked by police for 11 days
Bassiani, one of the most popular underground clubs not only in Georgia but throughout Europe as well, has opened today
Tourists from Philippines perform joyful dance at Georgia's popular sites
An amazing video made in Georgia by tourists from the Philippines have gone viral on the internet.
The first protest expressed through massive rave to electronic music in Tbilisi
Over the recent two days May 12-13 Tbilisi city saw a peaceful protest rally in the center of the city.
Citizens protest special operations conducted in Bassiani and Café Gallery clubs
Hundreds of people took to the main street Rustaveli Avenue in Tbilisi to protest the raid in Tbilisi’s popular night clubs.
Endangered bear cubs found in Tsageri handed over to Tbilisi Zoo
Two bear cubs listed as endangered on the red list were handed over to Tbilisi Zoo,
Tbilisi City Hall gifts food stand to a teenager street vendor with cerebral palsy
Tbilisi Mayor Kakha Kaladze and Deputy Tbilisi Mayor Ms. Sophio Khuntsaria have gifted a food stand
Pamela Anderson rolling around in chair in Georgian designer’s cat sunglasses
Pamela Anderson, famous Canadian American actress and model has appeared in the chic sunglasses by internationally acclaimed Georgian designer George Keburia.
Shocking footage from accident site in Gudauri - Ropeway breakdown
A ski lift accident in Georgia’s eastern Gudauri resort,in particular at Sadzele 5 lift, has left 8 people with injuries.
Ski lift in Gudauri goes out of control
The ski lift in Gudauri winter resort in Georgia has broke down in the aftermath of which several people have been injured.
British singer Tony O'Malley performs Georgian song
Popular British singer Tony O'Malley performance in Georgian language has recently gone viral on social media.
Georgian singer Keta Topuria performs in video supporting Putin in elections
Russian-based Georgian singer Keta Topuria, lead singer of A-Studio pop band,
How to attract young people to choose agriculture over university
Young people are needed in Georgia’s agriculture but are leaving the rural areas for the city. By modernizing the Vocational Education system, an internationally funded programme makes efforts to attract Georgia’s youth to stay and work in the villages.
Georgian photographer depicts the creeping borders in her country
Photographer Daro Sulakauri has recently published a photo project on the villages bordering the breakaway regions of South Ossetia (Tskhinvali Region) and Abkhazia.
Orthodox Christmas celebrations in Georgia
Like many Eastern European countries, Georgia started the celebrations for Christmas Eve during the night of the 6th of January.
Celebrating Christmas in Georgia – The holiday which unites the entire country
Christmas has always been a special celebration in Georgia.
Georgian singer Natia Todua wins The Voice of Germany
The 21-year-old Georgian singer Natia Todua is the new “Voice of Germany”.
Famous Georgian pianist and Orlando Bloom playing piano goes viral
World-renowned Georgian pianist Khatia Buniatishvili has again been spotlighted together with popular actor Orlando Bloom.
Georgian dancers performing battle dance Khorumi in Tbilisi street
When walking around Tbilisi, capital of Georgia, apart from picturesque views, one might witness an unusual scene.
Young Georgian singer Natia Todua’s great success in German Voice
21-year-old Natia Todua's performance in German New Voice captivated judges and the whole Georgia.
World’s first air-cleaning device created by Georgians
The Huffington Post, popular American news and opinion website, publishes an interview with young Georgian entrepreneurs
Georgian Wine Festival 2017 – Grand celebration of authentic local wines in Tbilisi
Georgian Wine Festival is yet another surprise for wine enthusiasts,especially Georgian wine lovers that one should not miss.
Vice-President of the European Investment Bank explores Georgia’s highland
Last month nearly a million international travelers visited Georgia
Rihanna wearing Georgian designer Demna Gvasalia’s outfit in her new video clip
Famous pop singer Rihanna who is a big fan of Georgian designer Demna Gvasalia,
PHOTO OF THE DAY
GEL Exchange Rate
Convertor
26.01.2020
27.01.2020
USD
1
USD
2.8870
2.8870
EUR
1
EUR
3.1870
3.1870
GBP
1
GBP
3.7823
3.7823
RUB
100
RUB
4.6730
4.6730
Other Stories
The flight from China to Georgia has been canceled today. Deputy Minister of Health Tamar Gabunia said that the flight was canceled at the initiative of the Chinese side, but the reason is unknown.
Due to heavy snowfall, classes have been suspended in 17 schools of the mountainous villages of Adjara region due to heavy snow. The Ministry of Education, Science and Culture says that pupils could not arrive at schools.
Georgia has been assigned a score of 56 and shares 44th place with Costa Rica, the Czech Republic, and Latvia
ABC News has published a video recorded in Batumi that shows how a stray dog helps kids to cross the road.
Georgian fashion and designers is becoming more and more recognizable, but what makes them unique?
Recent poll results released by the National Democratic Institute (NDI) and CRRC Georgia revealed that the majority of respondents approve of the Government’s goal for Georgia to become a member of the European Union (EU) and NATO.
The U.S. National Democratic Institute (NDI) has today released the results of its public opinion survey. According to the survey, majority of the respondents say “no political party” is “closest to them”.
Impunity for abuse by law enforcement officials remained a persistent problem, - reads the Human Rights Watch Report 2020.
Human Rights Watch has published its 2020 report. The report includes information about media, judicial and political environment in Georgia.
British Ambassador to Georgia Justin McKenzie Smith congratulates Georgian people on Kalanda - Old style New Year.
GEL Exchange
USD
1
USD
2.8870
EUR
1
EUR
3.1870
GBP
1
GBP
3.7823
RUB
100
RUB
4.6730
January 2020
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31