What makes Georgian fashion distinctive?
17 January, 2020
What makes Georgian fashion distinctive?
Georgian fashion and designers is becoming more and more recognizable, but what makes them unique? Fashion is something that describes or expresses a trend that is considered to be common at a particular time. Often it mirrors the personal view of expression, a style that may not be characteristic for everyone. Fashion shows a trend of carrying, usage and creation of concrete subjects that are spread in a specific time. Usually, such a trend does not last long. It can be
replaced with new tendencies.

Fashion has a long history in Georgia. Georgian men and women were always outstanding with their taste and interest in fashion. Georgian fashion has always been distinctive that shows that the Georgians used to always pay attention to trends and tendencies. Georgian Chokha is a clear example of national clothing and a masterpiece, with its beautiful and distinctive details.
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Starting from the 19th century, Tbilisi has become a part of a diverse world fashion. Studios and ateliers were opened that used to make clothes similar to the Europeans. Georgian men and women started to wear outstanding clothes. With more access to travel, some started to import experience and trends from abroad and thus facilitated the fashion industry in Georgia. Even today, Georgian women manage to stay different in their style and fashion.
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Georgian designers are among the best in the world fashion industry. Georgian designers like David Koma who works for Mugler or Demna Gvasalia of Balenciaga are just a few of them. Georgian designers host international or local fashion weeks, like Mercedez-Benz Fashion Week. In the past, it was harder to reach out to global fashion representatives for Georgians but today that has changed: celebrities like Jennifer Lopez and Gal Gadot are only a few among many who choose dresses by the Georgian designers.
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Street style fashion is also developed in Georgia. This is a freestyle tendency that is becoming more and more interesting and popular in the world. Street style is unique in Georgia and this does not go unseen by photographers from abroad.

By Neto Bendeliani

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