The Shadow of Internet Shop
10 May, 2012
The Shadow of Internet Shop

The main aim of this article is to research the attitudes towards Internet shopping of Georgian consumers, and specifically to find out if gender affects attitudes to online shopping.

 

Objectives of this study included analysis of the existing literature on Internet shopping and determination of factors that either positively or negatively impact attitudes to online shopping.

Also, examination of existing research on gender differences and similarities related to online shopping was a further objective of this study. The final objectives was to

carry out an empirical research in Georgia in order to find answers to research questions which were set with reference to the aim of the study.

The findings show that gender in Georgia does not affect probability of online shopping.

Respondents who used the Internet for longer and more frequently were slightly more likely to buy from the Internet. Convenience of the Internet was the main reason for both genders to shop online. Men and non e-shoppers appreciated more the available data on the Internet than women who buy from the Internet. Non users saw less positive aspects on average than users of online shopping. The main drawback of Internet shopping was inability to examine the products.

Recommendations for a particular website will affect positively the attitudes of  more than a half of the respondents. Women spent less time online than men, because the products they were willing to buy from the Internet were CDs and DVDs, while men were more likely to buy computers and laptops, which cost more. More than a half of the respondents were aged 17 to 24 with higher education and on average salary for Georgia. A larger sample is needed to confirm that these are the people who spend the most time online and who buy the most online too.

In the Georgian domain zone and dotcom websites one can find :

www.exauto.ge; www.fshop.ge;  www. cds-shop.ge; www.ark.com.ge; www.flowers.ge; www.newms.ge;

www.ultra.ge; www.mybrand.ge; www. xcomputers.ge; www.geojewellery.com;

www.magnum.ge; www.iphone.com.ge; www.eauction.ge;and many-many others.

The shadow of Internet shopping creeps into the life of Georgians, virtual reality does not need big warehouses, expensive sales shops, cashiers and much effort. On the Internet road again …

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