WORLD
The Most Emotional Surprise of the Year: Entire neighborhood learns sign language to surprise neighbor with hearing loss
12 March, 2015
Muharrem, a man with hearing loss living in Istanbul, just received a huge surprise when, one morning, everyone he bumped into in his neighborhood responded to him with sign language! This was an initiative of Samsung and the Leo Burnett ad agency which spent a month setting up cameras and teaching people throughout his neighborhood sign language.

The ad was designed to raise awareness about Samsung’s new call center for the people with hearing loss and hard-of-hearing in Turkey. It’s
nice to see advertisements that can both raise awareness and make the world a better place.
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