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They did unthinkable – What Happened When They Open a Gun Store in the Middle of NYC
20 March, 2015
States United to Prevent Gun Violence and its agency, Grey New York, have teamed up for some truly hard-hitting PSAs. Now, they've moved on to a new tactic—a social experiment set in the real world, the adweek.com informs.
They did what they're calling "the unthinkable"—opened a real-looking gun store on the Lower East Side of Manhattan and invited first-time gun buyers to check it out, with hidden cameras rolling.

To create drama, they put disturbing tags on each weapon, indicating
which models were used in particular mass shootings, unintentional shootings, homicides and suicides. Needless to say, the fresh-faced buyers end up looking rather pallid by the end, and aren't quite as excited to head home with a firearm.

The video demonstrates that minds can be changed on the matter, the adweek.com reports.
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