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"Adventures in Imagination" – The most delicious ad one can imagine?
31 March, 2015
Marks and Spencer raised the bar in the world of food advertising.
The minute-long advert - billed as "Adventures in Imagination" - is a series of quickfire images against a black background, the walesonline.co.uk reports.

From gooey Scotch eggs to creamy whipped meringues and herb-encrusted burgers to sizzling prawns, profiteroles and a melt-in-the-middle chocolate bomb, it makes you hungry just watching it.

And even though it looks the result of hi-tech computer wizardry, the only special effect used is time-lapse
photography.

M and S head of brand for food, Nathan Ansell, said: "We looked at what our customers value about M&S food. They think of us as a food hall rather than a supermarket, get excited when they see new products, and think of buying our products as something special.

"Buying them is an adventure for our customers — and that was what we wanted the ad to represent.

"The idea is that it’s the food that is the hero in these ads, so we wanted to show all those textures, colours, flavours, smells. Even if it’s just a potato, it’s going to be a great potato.

"We wanted to show the astonishing passion, creativity and expertise that M&S has for its food — as well as create something that people actually want to watch."

Marks and Spencer is a major British multinational retailer, which was founded in 1884 and today specializes in the selling of clothing, home products and luxury food products.

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